Corporate social responsibility is a business philosophy that stresses the importance of keeping the best interests of the wider society in mind. The World Business Council for Sustainable Development in its publication Making Good Business Sense by Lord Holme and Richard Watts‚ used the following definition. ‘Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce
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University of West London Corporate Communication Strategy of Apple Course: MSc International Business Management Lecturer: Amerjit Walia Student: Chidi Nlewedim (21159696) Contents Summary 3 Introduction 4 Corporate Communication Strategy 5 External Communication 6 Internal Communication 7 Human Resource Management 8 Corporate Image‚ Identity and Reputation 9 Conclusion 10 References 11 Summary In our everyday lives‚ communication is very important in human interaction
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CORPORATE SOCIAL RESPONSIBILITY By Lori S. Mohr-Corrigan‚ For The Paper Store - © October 1999 VISIT www.paperwriters.com/aftersale.htm -- for more information on using this paper properly! Because society is fundamentally based upon performance and profit‚ it is not unusual to find that it is necessary to impart a sense of corporate social responsibility with regard to contemporary commerce. The ethical approaches of purpose‚ principle and consequence are integral components of business social performance;
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Lesson and a challenge for multinational corporations and the indigenous people in a ’ ’new ’ ’ Arctic Akureyri 26/02/2012 Answer: Over the past years‚there has been a shift by oil and gas companies to Corporate Social Responsibility(CSR).[1]CSR is a self regulatory policy whereof businesses monitor and ensure it actively complies with the spirit of the law‚ethics and international rules.In the case of oil companies‚ most have failed to effectively meet its economic
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Assume the taxpayer is in the 28% marginal tax bracket for ordinary income and 15% for qualifying capital gains and dividends in all tax years. The selected investment will be liquidated at the end of five years. The alternatives are: Taxable Corporate Bond yielding 6% before tax‚ and the interest can be reinvested at 6% before tax. The taxable bond and reinvested earnings will accumulate at an after-tax rate of 4.32% [(1 – .28) × .06] to equal $12‚355 at the end of 5 years [$10‚000 × (1.0432)5
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A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy By Dina Gerdeman 28 MAY 2012 RESEARCH & IDEAS : http://hbswk.hbs.edu/item/6994.html Abstract: Corporate social responsibility (CSR) is a corporate initiative to assess and take responsibility for the company ’s effects on the environment and impact on social welfare. CSR may also be referred to as "corporate citizenship" and can involve incurring short-term costs that do not provide an immediate financial benefit
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About Apple in past: The Apple Inc. have become market leader by supplying price worthy products and with good technological design from their I-pods ‚ I-phones‚ MacBook with extending software like I-tunes. In 2001 apple was successful in introducing iPod. In January 2007 Steve Jobs announced iPhone‚ a combination of Internet-enabled smartphone and the iPod. The first iPhone was released on June 29‚ 2007 followed by iPhone 3G‚ iPhone 3GS‚ iPhone 4‚ iPhone 4s. Main competitors for Apple Inc
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APPLE DIFFERENTIATION STRATEGY Post Published: 17 January 2011 Author: Nellie Amirah Lim Found in section: MWS Articles We can describe Apple’s strategy in terms of product differentiation and strategic alliances Product Differentiation. Apple prides itself on its innovation. When reviewing the history of Apple‚ it is evident that this attitude permeated the company during its peaks of success. For instance‚ Apple pioneered the PDA market by introducing the Newton in 1993. Later‚ Apple introduced
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Apple Ipad’s carefully choreographed PR Campaign: Rumors for close to two years about an Apple tablet device. Little tidbits‚ like filings for obvious Apple-style names like iTablet‚ left sitting for reporters to pick up‚ but with no direct trace back to Apple‚ which increased curiosity and coverage. Rumors about which content companies were partnering with Apple started to arise‚ and such rumors are often a result of Apple’s own planting. The press started finding details about a
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THE RECALCITRANT DIRECTOR AT BYTE‚ INC.: CORPORATE LEGALITY VS. CORPORATE RESPONSIBILITY BACKGROUND OF THE CASE (INTRODUCTION) Byte products have three existing plants operating at full capacity (24 hours a day & 7 days a week). The new plant proposed to be built in the South Western US will require 3 years before it is fully on line. This means that byte cannot meet the anticipated demand for its products. Alternative courses have been exploded- 1.) Licensed byte products and technology
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