Part 2 1.0 Introduction AirAsia‚ a famous low cost airline in Asia‚ as Malaysia second National Airline‚ provides a different type of service to benefit all citizens and worldwide travelers. Low cost airlines generally have several differentiate to the traditional carriers. For example‚ low cost airline implement ticketless travel‚ online ticket‚ no free food and beverages and etc. AirAsia provides low airfares flight to the travelers‚ offering 40%-60% lower than other airline. This low airfares
Premium Airline Low-cost carrier
PROPOSAL OF A MARKETING STRATEGY Annotation The subject of this diploma thesis is a proposal of a marketing strategy for a particular company. Scientific information on marketing process of segmentation‚ targetin and positioning based on different opinions in marketing theory and practice is presented within it as well as various kinds of situation and environment analysis. Furthermore‚ facts on CRM approach are submitted together with evaluation of suggested strategies. In the practical part
Premium Marketing
Corporate Social Responsibility Corporate social responsibility (CSR‚ also called corporate conscience‚ corporate citizenship‚ social performance‚ or sustainable responsible business/ Responsible Business) is a form of corporate self- regulation integrated into a business model. CSR policy functions as a built-in‚ self-regulating mechanism whereby a business monitors and ensures its active compliance with the spirit of the law‚ ethical standards‚ and international norms. CSR is a process
Premium Corporate social responsibility Hotel Hospitality industry
Vision Mission Objectives Corporate Values Key Influences on Strategic Purpose Description Models/tools Corporate Governance Stakeholder Expectations A. Social Responsibility and Ethics A. Shareholder Model Stakeholder Model Benefits Disadvantages Stakeholder mapping: the power/interest matrix Minimal effort Keep informed Keep satisfied Key players Corporate Social Responsibility Stances: Laissez-faire Enlightened self-interest
Premium Stakeholder Business ethics Social responsibility
SIP/APPLE/IBS/09BSHYD0245 A PROJECT REPORT ON “THE VARIOUS IMC STRATEGIES THAT CAN BE ADOPTED TO ENHANCE THE PREFERENCE FOR APPLE ISTORE IN HYDERABAD” BY DEEPAM JAIN 09BSHYD0245 For Reliance Digital’s Apple iStore A report submitted in partial fulfillment of the requirements of the MBA program of Icfai Business School‚ Hyderabad Submitted to Prof. Sourabh Bhattacharya (Faculty-Icfai Business School) Date of Submission-14th
Premium Marketing
operation‚ drive and manner notions with endorsement and adoption of corporate social responsibility as a matter of course (David Henderson 2004). The stakeholder groups‚ for instance‚ governments‚ communities‚ suppliers‚ employees‚ customers and stockholders persistently claim administrators to dedicate capitals to corporate social responsibility (McWilliams and Siegel 2001‚ 117). Despite the fact‚ strategic corporate social responsibility is far more selective on being a standing corporation rate citizen
Premium Genetically modified food Genetically modified organism Monsanto
Steve Jobs‚ Steve Wozniak and Ronald Wayne established Apple on April 1‚ 1976 in order to sell the Apple 1 Computer Kit that was hand built by Steve Wozniak. The Apple 1 was sold as a motherboard (with CPU‚ RAM and basic textual video chips) – less than what is considered a personal computer today. Apple was responsible for creating the desktop publishing market due to their innovative programmes‚ PageMaker and LaserWriter. Between 1983 and 1996 Apple experimented with a number of failed consumer target
Premium Apple Inc.
Corporate Strategy The economic activities performed by Dell encompass the development‚ manufacturing‚ sale and support of personal computers and computer-related products. Since its foundation‚ the company has been based on the Direct Model‚ i.e. Dell has always tried and managed to create direct relationships with its customers‚ by selling products directly and without the participation of intermediaries. The sale has always taken place through a telephone service or via the Internet. In order
Premium Personal computer Dell Desktop computer
Comparison of Google and Apple Corporate Cultures Term Paper in Partial Fulfillment for RES- 510‚ Research and Statistics By Most Nargis Fatema IGlobal University Taught by Dr. Edward Stoker. July 29‚ 2014 Contents Abstract This paper defines the concept of ‘cultures’ of organization and compare the cultures between two renown Organization‚ analyzes it with various tools like services‚ employment‚ stocks‚ and environ mental issues and studies some of
Premium Apple Inc. Steve Jobs Google
Module: Marketing Management and Strategy Code: 4MBS672 Tutor: Date: 16th December 2010 Report completed by: TABLE OF CONTENTS Introduction ……………………………………………………………………………………… | 3 | Executive Summary ……………………………………………………………………………… | 4 | Apple Analysis:The 7 P’s …………………………………………………………………………………………. | 5-9 | Competition ………………………………………………………………………………………. | 10-15 | Pestle Analysis …………………………………………………………………………………… | 16-18 | Financials ………………………………………………………………………………………… | 19 | SWOT Analysis
Premium Mobile phone Apple Inc. Smartphone