Vision Mission Objectives Corporate Values Key Influences on Strategic Purpose Description Models/tools Corporate Governance Stakeholder Expectations A. Social Responsibility and Ethics A. Shareholder Model Stakeholder Model Benefits Disadvantages Stakeholder mapping: the power/interest matrix Minimal effort Keep informed Keep satisfied Key players Corporate Social Responsibility Stances: Laissez-faire Enlightened self-interest
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1.1 What is Corporate Social Responsibility? The theory of corporate social responsibility (CSR) is best elucidated by the statement that a company should take a wider view of how its actions and success impact society and stakeholders. CSR identifies that "doing well" and "doing good" go hand in hand. (Leadership and CSR: a Perfect Match). A commonly used definition provided by the World Business Council for Sustainable Developement states that CSR is "Continuing commitment by a business to
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The project aims to decipher how effectively Coca Cola Company has leveraged consumer behaviour in India. We have considered the challenges that India poses for the marketing of globally produced FMCGs (fast moving consumer goods) followed by observation of how the marketing of Coca Cola has been tailored for the Indian context and on its relative successes. Cultural Factors: Culture is the fundamental determinant of a person’s wants and behaviour (Philip Kotler). India has always been known for
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corporation which can shoulder responsibilities of society and obey the rule of ethic deserves to obtain support from the society. In this essay‚ I am going to discuss about whether if the strategy of Corporate Social Responsibility is relevant. The concept of Corporate Social Responsibility (CSR)‚ like ethics‚ is easy to understand: it means distinguish right from wrong‚ and doing right. It means being a good corporate citizen. The formal definition of social responsibility is management’s obligation
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promoted by increased sensitivity to ethical issues‚ especially corporate social responsibility (CSR). It is a company’s obligation to be accountable to all of its stakeholders in all its operations and activities with the aim of achieving sustainable development not only in the economical dimension but also in the social and environmental dimensions. Obviously‚ MNCs put lots of efforts on the Triple Bottom Line --- environment‚ social and economic aspect. However‚ some of the MNCs treat CSR as a
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of the company’s response to these questions - the way they express corporate social responsibility - has become as much of an asset as brands‚ plants and cash. Fortunately‚ many corporations are already responding to these challenges. The battle cry now from the top caliber businessmen operating in the Philippines and to inspire others to follow suit to Corporate Social Responsibility to wit: “Corporate Social Responsibility or “CSR” is doing your business responsibly. It is going beyond compliance
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Today‚ Corporate Social Responsibility (CSR) is much wider concept than just donations and philanthropy. It is viewed as a way of doing business‚ identified with the strategies and standards of business conduct that companies follow in their business. While focused on creating shareholder value‚ the companies seem to be equally focused on CSR for various reasons like - attracting socially responsible investors‚ customer group‚ marketing‚ branding‚ enhanced employee relations and Tax incentives.
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The Warehouse Group Ltd is a typical half-hearted company that does not do what it preaches in the area of Corporate Social Responsibility. From the Warehouse Annual Report and Social and Environment Report 2009‚ I found that the company is not only focusing on its financial performance‚ but also on social and environmental external effects. A critical analysis of this reporting practice suggests that the Warehouse is not truly responsible socially and environmentally but more a public relation exercise
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CSR as a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with stockholders on a voluntary basis. ___2. It is very important to emphasize that the debate between the voluntary compliance and legislation depends on how we understand CSR. ___3.The term co-responsibility involves firstly the existence of common objectives‚ secondly the assuming of specific responsibility for their attainment and thirdly the effective
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Corporate Social Responsibility - Primark Primark’s products are mainly sourced from suppliers in Europe and Asia. Its key sourcing countries are China‚ India‚ Bangladesh and Turkey. Primark has initiated a programme of activities which supports its corporate social responsibility (CSR) stance and ensures that its trading meets the company’s values and ethical standards. Corporate social responsibility represents the responsibility that a business has towards all its stakeholders‚ not just
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