Management report: The Corporate Social Responsibility CRS in terms of marketing strategy and competitive advantage. Propose: This present paper tries to enhance the different views about CSR‚ in the global vision of all the stakeholders‚ in the particular context of retailing. We will treat the interest for a company to deal with responsible actions and activities‚ and the main breaks found by certain authors. The subject is treated in relation with marketing strategies and tries to persuade
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Archie Carroll’s View of Corporate Social Responsibility 1 By Rodolfo Arango Archie Carroll’s hierarchical chart depicting the four components of his view on corporate social responsibility is sketched out as a pyramid for ease of use and understanding. The pyramids wide base‚ and the foundation of this theory‚ represents “economic responsibility” the basic building block for a positive corporation. This layer of the pyramid makes the distinction that it is the responsibility of an organization is
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Corporate Social Responsibility Theories: Mapping the Territory The Corporate Social Responsibility (CSR) field presents a scene of speculations as well as a multiplication of methodologies‚ which are dubious‚ perplexing and vague. This article tries to illuminate the circumstance‚ "mapping the domain" by characterizing the primary CSR speculations and related methodologies in four gatherings: (1) instrumental hypotheses‚ in which the organization is viewed as just an instrument for riches creation
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ONE INTRODUCTION 1.1 Background of the study Over the past twenty years an irrefutable shift to Corporate Social Responsibility (CSR) in companies has occurred (Martin‚ 2004). Corporate Social Responsibility (CSR) is about the contributions a company makes to society through its core business activities‚ its social investment and philanthropy programs. The concept of corporate social responsibility in business has become a popular subject of discussion and debate within both business and academic
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Student full name I Gde Wiradhitya Samuhata Student ID number U3080119 Class‚ Module‚ Year PPP Indigo‚ Module 5‚ 2013 Name of teacher Graham MacKinnell Assignment title Evaluate the benefits for a company of practicing Corporate Social Responsibility Word Count 1‚400 words Due date 26 June 2013 You must keep a photocopy or electronic copy of your assignment Student declaration I certify that the attached is my own work. Material drawn from other sources has
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Journal of Business Ethics (2009) 88:119–132 DOI 10.1007/s10551-008-9825-x Ó Springer 2008 Chinese Consumers’ Perception of Corporate Social Responsibility (CSR) Bala Ramasamy Mathew Yeung ABSTRACT. The findings of this article increase our understanding of corporate social responsibility from the consumers’ perspective in a Chinese setting. Based on primary data collected via a self-administered survey in Shanghai and Hong Kong and results of similar studies conducted in Europe and the
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involved and some who were not involved in CSR activities at Infosys. CSR Activities at Infosys All surveyed respondents acknowledged the increasing importance of CSR to a company both from the image and goodwill point of view as well as from the responsibility they believed a company had to the society. However a number of the respondents were not aware of the initiatives being carried out by Infosys except for passing mention in mails and newsletters of the company. Inferences drawn Infosys has set
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Bendigo Bank and Corporate Social Responsibility While Bendigo Bank maybe just another financial institution trying to return profits to its shareholders‚ there is something uniquely distinctive about Bendigo Bank that really does differentiates from the other major banks. It doesn’t take much looking around to find that Bendigo Bank is heavily involved with local and rural communities focusing extensively on corporate social responsibilities. It markets itself as the community bank but are their
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company that brought us V8 Splash‚ Pepperidge Farm and Campbell’s Soup‚ has become known for a bit more - their Corporate Social Responsibility (CSR). Campbell Soup Co. has consistently made the top ten list of Corporate Responsibility Magazine’s 100 Best Corporate Citizens - placing second in 2011 and eight in 2012. The company was also the only food and beverage company in the US to make Corporate Knights’ 2012 Global 100 Most Sustainable Corporation rank. Indeed‚ Campbell Soup Co. has seemingly embraced
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Tim Horton’s Corporate Social Responsibility As a Canadian‚ I am familiar with some of the different ways Tim Horton’s has tried to be involved in corporate social responsibility initiatives. Most Canadian children and adults are familiar with Tim Horton’s Camp day for the Tim Horton’s Children’s Foundation‚ as well as corporate giving‚ scholarships‚ community programs and their actions towards ethical and beneficial coffee producer partnerships. Tim Horton’s publishes a sustainability and responsibility
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