A BRAND AUDIT PROJECT REPORT ON NOKIA Group: 9 2012 Submitted To: Dr. Tejash Pujara & Dr. BhaveshVanpariya 12/9/2012 INDEX | OBJECTIVE | | SCOPE | | APPROACH | | | | | | | | | | Objectives The objective of the brand audit is to conduct an in-depth examination of a major brand and suggest ways to improve and leverage that brand equity by providing recommendations to the brand concerning how the brand should be managed over the
Premium Nokia Mobile phone
Ethics and Social Responsibility History In a business sense ethics emerged in the 1970s but social responsibility actually emerged in the 1950s when organizations began believing that they should be operating in a way that would increase the benefits and reduce or eliminate harms caused by their operations (Perks‚ 2011). In light of the recent ethical scandals of organizations such as Enron this has really become a vital part of organizations. Further‚ over the last 60 years businesses have
Premium Business ethics Ethics Social responsibility
In examining the mission statements of multiple companies‚ it is apparent that corporations claim to prioritize social responsibility. Companies like Whole Foods‚ Ben &Jerry’s‚ Camano Island Coffee Roasters all actively contribute to different social causes. Even Philip Morris prioritizes “actively [participating] in societal concerns that are relevant to [its] businesses” over generating returns for its stockholders (Philip Morris‚ 2011). There are many different views on the extent to which
Premium Business ethics Stakeholder theory Corporate social responsibility
Corporate Social responsibility Introduction A few years ago firms only goal was to gain economic profit from their businesses. In recent times it has been discussions if economic profit are the only reason for businesses to exist (Klonoski 1991) In modern society the belief that businesses have responsibilities against the society they operate in have grown bigger‚ but there are still people and organisations who believe that gaining economic profit from their business are the only thing they
Premium Business ethics Ethics Corporate social responsibility
Ethics and Social Responsibility STR/581 Mr. Welcher Ethics and Social Responsibility The essential principles of an individual or a group are known as ethics. Social responsibility is how a business performs its daily procedures to meet their obligations toward society. Both ethical values and social responsibility serve an important role in the strategic planning process. “Strategic planning is known as an essential preliminary step in the corporate world in which senior management defines
Premium Ethics Morality Philosophy of life
Jaime Nightingale Social and Ethical Responsibilities of Apple and Nike Corporate Responsibility Acts In the corporate world‚ companies must act responsibly in ways that go beyond the general goal of making money. Social and Ethical responsibility has grown from years before and has became a priority to growing companies in America. Meaning that the company must follow general rules such as consider broad impacts of their decisions and who they’re going to offend and that the corporation must
Premium Social responsibility
Social Responsibility in Supply Management PROC 5000 - OA S1 2011 Procurement and Acquisitions Professor Claude Wiedower Table of Contents Abstract…………………………………………………………………………….1 Technology and ethical behavior...............................................................................1 Overcoming the perception of unethical behavior ...................................................2 Establishing
Premium Ethics Management Business ethics
Ethics and Social Responsibility: In Business Ethical behavior and social responsibility are very different‚ but are commonly confused. A standard of moral behavior‚ behavior that is accepted by society as right or wrong that is ethics. Social responsibility is about improving the quality of relations with key stakeholders. Novo Nordisk defines it as putting values into action in the perspective of human
Premium Business ethics Ethics Applied ethics
Nokia Financial Statement Analysis: Measuring the performance through data Billy Mckeown 29th April 2012 Review before submission TABLE OF CONTENTS Company Profile 3 Standing Against the Competition 4 The Cross Border Markets 5 The Financial Strategy 6 Building the Books – The Net of Sales 6 Charging the Revenue Lines – Analyzing the Costs 8 Building Assets Against Liabilities 11 Multiplying the Numerations 11 Managing the Liabilities 12 Understanding the Financials
Premium Financial statements Management Strategic management
intervention o to please customers‚ employees‚ and society o simply to do the right thing Ethic of justice is based on principles like justice‚ fairness‚ equality‚ or authority. Ethic of care is based on a sense of responsibility to reduce actual harm or suffering. Setting Corporate Ethical Standards Compliance-based ethic codes Ethical standards that emphasize preventing unlawful behavior by increasing control and by penalizing wrongdoers. Integrity-based ethic codes Ethical standards
Premium Ethics Contract Business ethics