What is Corporate Social Responsibility? In an age in which environmental and social issues are top of mind for many consumers‚ businesses can no longer exist in a bubble. Today’s shoppers aren’t just looking for the best price and quality — they expect the companies they patronize to do good with their dollars and make a positive impact on the world around them. To this end‚ many organizations are now making social responsibility a top priority. Corporate social responsibility (CSR) refers to
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CORPORATE SOCIAL RESPONSIBILITY: A TOOL IN CREATING CORPORATE BRAND IMAGE IN THE TELECOMMUNICATION INDUSTRY IN GHANA CHAPTER ONE INTRODUCTION Background of the study It is universally recognized that Corporate Social Responsibility (CSR) has become an indispensable tool in the growth and profitability of businesses throughout the world. Accordingly‚ corporate managers now have the difficult task of balancing business priorities with that of CSR activities in the creation of
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CORPORATE SOCIAL RESPONSIBILITY Corporate Social responsibility (CSR) what is it?????? According to the World Business Council for Sustainable Development‚ CSR is “the commitment of business to contribute to sustainable economic development……….” The primary purpose of CSR is to engage with the internal and external stakeholders. Generation of CSR: In the 1970s from Social Betterment to After 1970 to Social Responsiveness There have been three generations of development of CSR‚ they are:
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Corporate social responsibility Social accounting‚ auditing‚ and reporting For a business to take responsibility for its actions‚ that business must be fully accountable. Social accounting‚ a concept describing the communication of social and environmental effects of a company’s economic actions to particular interest groups within society and to society at large‚ is thus an important element of CSR.[16] Social accounting emphasizes the notion of corporate accountability. D. Crowther defines social
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CORPORATE SOCIAL RESPONSIBILITY Definition:- [Carroll‚ 1979; 2008‚ 500]: "The social responsibility of business encompasses the economic‚ legal‚ ethical and discretionary expectations that a society has of organizations at a given point in time." EU Definition of CSR: "A concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis." The World Business Council for Sustainable Development
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cannot sustain yourself economically enough? Let’s face it: not all of us are rich. Even business needs profit. The term CSR or "corporate social responsibility" is often used interchangeably with corporate responsibility‚ corporate citizenship‚ social enterprise‚ sustainability‚ sustainable development‚ triple-bottom line‚ corporate ethics‚ and in some cases corporate governance. Nonprofit organizations such as charities‚ foundations‚ religious organizations etc. are one of the organizations
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Economics Research – June 2012 Volume 10‚ Number 6 Brand-Consumer Relationship And Corporate Social Responsibility: Myth Or Reality & Do Consumers Really Care? Elias G. Rizkallah‚ Ph.D.‚ La Sierra University‚ USA ABSTRACT Companies are claiming that they are being challenged to maintain profitability and behave in socially responsible ways. The question is how much “the social responsibility” is a real pressure. Do consumers really know what the companies‚ producing their favorite
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Essay Question: To what extent is Corporate Social Responsibility beneficial to a company’s performance? In the 21st century‚ Corporate Social Responsibility (CSR) has become an important‚ if not essential‚ for businesses. In addition to basic law compliances‚ the focus of the consumers as well as the business world now include the impact the company has on the society and on the way they use recourses (Davis‚ 2010). CSR has become a contributing factor to a company’s financial performance. This
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10/3/2012 Corporate Social Responsibility Introduction: A Stakeholder’s Perspective Perspective Recent Business Incidents for Deliberation – 1 • Toyota: http://www.youtube.com/watch?v=qNm-h9FbJg&feature=channel • The Octopus: http://www.youtube.com/watch?v=o30eVK1C1C0 • Cafe de coral: http://www.chinadaily.com.cn/hkedition/201011/04/content_11499922.htm • Minimum Wages ▫ http://www.youtube.com/watch?v=Wnwck09iBdU&feature=fvsr • Cafe de Coral ▫ http://www.youtube.com/watch?v=BG47rvQVP0A&feature=fvsr
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Overview What responsibilities do businesses have? Who takes priority when decisions are made? Are shareholders the most important to consider‚ or is it the customer? Should a company simply meet the required regulations‚ or attempt to go above-and-beyond the requirements? All of the questions involve corporate social responsibility. Corporate Social Responsibility can be defined as “the continuing commitment by business to behave ethically and contribute to economic development while improving
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