Management report: The Corporate Social Responsibility CRS in terms of marketing strategy and competitive advantage. Propose: This present paper tries to enhance the different views about CSR‚ in the global vision of all the stakeholders‚ in the particular context of retailing. We will treat the interest for a company to deal with responsible actions and activities‚ and the main breaks found by certain authors. The subject is treated in relation with marketing strategies and tries to persuade
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Archie Carroll’s View of Corporate Social Responsibility 1 By Rodolfo Arango Archie Carroll’s hierarchical chart depicting the four components of his view on corporate social responsibility is sketched out as a pyramid for ease of use and understanding. The pyramids wide base‚ and the foundation of this theory‚ represents “economic responsibility” the basic building block for a positive corporation. This layer of the pyramid makes the distinction that it is the responsibility of an organization is
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Corporate Social Responsibility Theories: Mapping the Territory The Corporate Social Responsibility (CSR) field presents a scene of speculations as well as a multiplication of methodologies‚ which are dubious‚ perplexing and vague. This article tries to illuminate the circumstance‚ "mapping the domain" by characterizing the primary CSR speculations and related methodologies in four gatherings: (1) instrumental hypotheses‚ in which the organization is viewed as just an instrument for riches creation
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ONE INTRODUCTION 1.1 Background of the study Over the past twenty years an irrefutable shift to Corporate Social Responsibility (CSR) in companies has occurred (Martin‚ 2004). Corporate Social Responsibility (CSR) is about the contributions a company makes to society through its core business activities‚ its social investment and philanthropy programs. The concept of corporate social responsibility in business has become a popular subject of discussion and debate within both business and academic
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Student full name I Gde Wiradhitya Samuhata Student ID number U3080119 Class‚ Module‚ Year PPP Indigo‚ Module 5‚ 2013 Name of teacher Graham MacKinnell Assignment title Evaluate the benefits for a company of practicing Corporate Social Responsibility Word Count 1‚400 words Due date 26 June 2013 You must keep a photocopy or electronic copy of your assignment Student declaration I certify that the attached is my own work. Material drawn from other sources has
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Journal of Business Ethics (2009) 88:119–132 DOI 10.1007/s10551-008-9825-x Ó Springer 2008 Chinese Consumers’ Perception of Corporate Social Responsibility (CSR) Bala Ramasamy Mathew Yeung ABSTRACT. The findings of this article increase our understanding of corporate social responsibility from the consumers’ perspective in a Chinese setting. Based on primary data collected via a self-administered survey in Shanghai and Hong Kong and results of similar studies conducted in Europe and the
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Bendigo Bank and Corporate Social Responsibility While Bendigo Bank maybe just another financial institution trying to return profits to its shareholders‚ there is something uniquely distinctive about Bendigo Bank that really does differentiates from the other major banks. It doesn’t take much looking around to find that Bendigo Bank is heavily involved with local and rural communities focusing extensively on corporate social responsibilities. It markets itself as the community bank but are their
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Donna Dubinsky and Apple Computer Describes a major conflict within Apple Computer in 1985 over control of product distribution. The founder and chairman‚ Steve Jobs‚ proposed a new distribution process which would transfer many responsibilities away from distribution manager‚ Donna Dubinsky. Dubinsky believed‚ however‚ that this process would be practically and financially unworkable. Presents her defensive and unsuccessful conflict management‚ culminating in her threatened resignation. This case
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Introduction: It seems that the competition that has been brewing between Apple Inc. (NASDAQ: AAPL) and Microsoft Corp. (NASDAQ: MSFT) has never really died down from the late 1970s‚ even as both companies have had ups and downs in the stock market and in the consumer products market as well. Apple Inc. v. Microsoft Corp.‚ was a copyright infringement lawsuit in which Apple Computer sought to prevent Microsoft and Hewlett-Packard from using visual graphical user interface (GUI) elements that were
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Tim Horton’s Corporate Social Responsibility As a Canadian‚ I am familiar with some of the different ways Tim Horton’s has tried to be involved in corporate social responsibility initiatives. Most Canadian children and adults are familiar with Tim Horton’s Camp day for the Tim Horton’s Children’s Foundation‚ as well as corporate giving‚ scholarships‚ community programs and their actions towards ethical and beneficial coffee producer partnerships. Tim Horton’s publishes a sustainability and responsibility
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