BATA SHOE LIMITED Market segmentation Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs (and/or common desires) as well as common applications for the relevant goods and services. Depending on the specific characteristics of the product‚ these subsets may be divided by criteria such as age and gender‚ or other distinctions‚ such as location or income. Marketing campaigns can then be designed and implemented
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Corporate Social Responsibility and Emergent Models in Management of Stakeholder Capital in Philippine Conglomerates Serafin D. Talisayon Fifth International Research Workshop on Asian Business Singapore Management University‚ Singapore 13 April 2009 Abstract The paper adopts a social benefit-cost analysis framework to look at three stages in the historical development of management of stakeholder capital of corporations in the Philippines. The first two stages were government-driven. Stage One
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SARAFINA HOTEL. P. O. BOX 307‚ ARUSHA. Mobile: 0753347090. Date: 10 - 05
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Chapter Title: Corporate Governance in Bangladesh 5.1 Prelude Corporate Governance‚ the most talked about phrase of today around the world‚ is a relatively new concept in South Asia. The extremely impressive growth rates from the mid 1980s to 1996‚ effected by prudent fiscal policies‚ booming export trade‚ high savings and investment and relatively good infrastructure of South-East and East Asian Corporate entities have left little to bother about governance. It was the financial crisis of
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Corporate Responsibility and Marketing Strategies Deanna Williams Dr. Antony Jacob Contemporary Business July 21‚ 2014 Social and ethical responsibility is how a company will use all its resources in a way that will benefit people and society not only physically but also socially. Social responsibility is defined as “The idea that businesses should not function amorally‚ but instead should contribute to the welfare of their communities”. Social responsibility covers not only shareholders but
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Preliminary Draft - Comments Welcome CORPORATE SOCIAL RESPONSIBILITY: DOING WELL BY DOING GOOD?* RAY FISMAN GEOFFREY HEAL VINAY B. NAIR# Abstract We provide a framework for analyzing corporate social responsibility (CSR). Our model of CSR in this paper has two important ingredients – CSR is at least in part a profit motivated decision; and different CSR activities are aimed at different audiences. We examine the implications of our framework using a ‘visible’ CSR index that captures
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The global financial meltdown uncovered many social norms previously unimagined. The number of people who lost their jobs due to the financial situation is appalling. Interestingly‚ this does not mean that multi-national corporations are necessarily suffering. Most of the established companies with branches all over the world took the excuse of the financial breakdown to benefit. All of a sudden‚ it was okay to lay off people on the pretext of financial gloom. This means that a few people were benefiting
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What is corporate social responsibility? Give arguments for and against social responsibility? Ans. Social Responsibility Social responsibility can be defined as: “A business’s obligation to follow goals that are good for both organization and society in the long-term‚ and are not required by law.” Corporate Social Responsibility The term "corporate social responsibility" came in to common use in the early 1970s. It means the duty of an organization towards society in order to prove itself
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Chairman Present position Group Managing Director‚ Bata Emerging Markets (WEST) Rashidul Hasan Independent Director Previous positions President Director‚ Bata Indonesia Managing Director‚ Bata Kenya Managing Director‚ Bata India Vice President‚ Wholesale & Marketing‚ Bata Ltd‚ Toronto‚ Canada Managing Director‚ Bata Bangladesh Current positions Chairman‚ Uttara Finance & Investments Ltd. Independent Director‚ Reckitt Benckiser Bangladesh Ltd. Independent Director‚ Monno Group of Industries
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agreement * A legacy of giving and service * Giving time‚ talent‚ and business strengths to make stronger communities * Invest career development and well-being of our team * 5% of income is given back to the community Corporate Responsibility What Target Stands For: * A legacy of giving and service “Supporting communities through giving has always been a cornerstone of our business and a belief that guides so many of our decisions. Each year‚ we’ve given 5 percent of
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