Company’s Background Malaysia Airlines began in 1947 as Malayan Airways. However‚ it was renamed Malaysian Airways following the creation of the Federation of Malaysia in 1963. The company is publicly called Malaysia Airlines System. While MAS has grown to become Southeast Asia’s largest airlines‚ it also becomes one of the world’s premier international carriers. The MAS headquarters building in downtown Kuala Lumpur has been sold. Nevertheless‚ the new corporate headquarters is now at Sultan
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INTRODUCTION What is corporate social responsibility? It ’s also known as social responsibility. Corporate social responsibility (CSR) is when a company or an organization striking a balance between profitability and our contributions to the communities in which they operate and being obligated to meet the expectations of stakeholders‚ who are the sources of the legitimacy of the organization. The stakeholders include the owners‚ investors‚ employees‚ customers‚ government‚ suppliers‚ competitors
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McDonalds’ Malaysia is very concerned about what they can provide to their stockholders‚ the public‚ customers and even the suppliers. Since McDonalds’ Malaysia first came to Malaysia on 29 April 1982‚ they are well-known for their high commitment in their corporate social responsibility. McDonalds’ cares about human rights and their customers. They do not employ forced labourers or child labourers. Besides that‚ McDonalds’ has anti discrimination policy‚ especially the discrimination against
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Company Perspectives: From a small air service that began with a 5-seater twin engined Airspeed Consul in 1947‚ Malaysia Airlines has grown into an award-winning airline with a fleet of more than 100 aircraft‚ servicing more than 110 destinations across six continents. Today‚ Malaysian Airlines System Berhad is a corporation with a vision of global expansion. The airline’s network will grow extensively in response to consumer demand for worldwide coverage. The airline’s enhanced in-flight services
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MALAYSIA AIRLINE SYSTEM (MAS) Corporate Information Historical evolution Malaysia Airlines had its humble beginning in the golden age of travel. A joint initiative of the Ocean Steamship Company of Liverpool‚ the Straits Steamship of Singapore and Imperial Airways led to a proposal to the government of the Colonial Straits Settlement to run an air service between Penang and Singapore. The result was the incorporation of Malayan Airways Limited (MAL) on 12 October 1937. On 2 April 1947‚ MAL
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declining sales. As a scenario‚ this study would be taking the point-of-view of a Marketing Manager idealising and justifying the team’s actions in a sales boost bid. For this paper‚ studies would be based on the national carrier of Malaysia‚ Malaysian Airlines System (thereafter referred to as MAS). They have been dogged by continuous sales decline since the beginning of this decade. In the beginning of 2006‚ the company recorded some RM 10 billions of loss for just over the past 2 years. As of
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Summary This report aims to solve problem faced by Malaysian Airline System in the implementation of good service delivery in the flight cabins by integrating two of the management functions‚ which are organizing and leading & motivating. The problems that have being identified are impolite crewmembers‚ slow and inefficient cabin crewmembers and understaffed cabins. Sources of information were obtained from the Malaysian Airline System website‚ journal articles and personal observations. In order
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PART A The concept of corporate social responsibility (CSR) is very modern and now applies to more and more business. As the nation population grows‚ the market also expands. The demand for companies that invest in CSR has increased the resent years from: customer; employees; suppliers; community groups’ government as well as some shareholder. Several authors argue that companies can gain enormous benefits by being social responsible. However‚ there are a large number of different views of companies
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In 1978‚ The Airline Deregulation Act was purposed and signed by President Jimmy Carter. This federal law came into existence for two main reasons; stated by Carter (1978)‚ “to help our fight against inflation‚ and to ensure American citizens of an opportunity for low-priced air transportation. Today’s motives in the airline industry go way beyond economic decisions for themselves as well as their shareholders. Nowadays‚ businesses are an essential part of society and the airline industry must
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Research paper CORPORATE SOCIAL RESPONSIBILITY/PHILANTROPY A CASE STUDY OF KENYA AIRWAYS Presented to DR. MAGETO By CHRISTOPHER TARUS 09-0478 Date 07TH APRIL 2010 Table of contents Introduction............................................................................................................ 3 Corporate Social responsibility................................................................................4 Good citizenry..............................
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