environmental concerns when making business decisions. And this has makes CSR integral to the way of the business related to the world and potential of being success. As there is no universal standard for CSR‚ CSR can be defined by actions such as integrating social‚ environmental and economic terms into business value and actions. One of the examples would be treating the employees from foreign countries fairly as the local employee. Many businesses believe that by implementing CSR activities they will be able
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consistent management‚” M&T Bank demonstrates how doing ordinary business benefits society around them. M&T Bank’s policies on Equal Employment Opportunity (EEO) complete the necessary requirement of Mandated Actions under their scope of Corporate Social Responsibility. They state‚ “it is the policy of M&T Bank to provide equal employment opportunities – without regard to race‚ color‚ national origin‚ religion‚ ethnicity‚ sex‚ gender identity‚ age‚ disability‚ citizenship‚ pregnancy‚ veteran status‚
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7-20. Oertig‚ M. & Buergi‚ T. (2006)‚ "Thechallenges of managing cross-cultural vitual project teams"‚ Team Performance Management ‚ vol. 12‚ no. 1‚ pp. 23-30. Robinson‚ J.P. (2000)‚ "What are Employability Skills?"‚ Alabama Cooperative Extension System‚ vol. 1‚ no. 3‚ pp. 1-3. Smith‚ E. & Comyn‚ P.(2003)‚ The development of employability skills in novice workers‚ NCVER‚ Australia.
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Malaysia Airlines system is the symbol of flag carrier of Malaysia and owned by the government which is shelter under Tan Sri Md Nor Yusof as the Chairman‚ Ahmad Jauhari Yahya as the Managing Director and Mohd. Rashdan Mohd. Yusof as the Resign member. This airline is founded in 66 years ago on 1 May 1947 as the name of Malayan Airways then after Malaysia gained independence the airline being renamed as Malaysian Airways and it is started the commenced of operation in 41 years ago on 1 October 1972
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Strategy in the Market Place: Malaysia Airlines (MAS) has announced their new business plan for year 2012‚ aiming to restore their profitability on the premium sector‚ as to become the preferred premium carrier. (Business Plan‚ Our Way Forward‚ December 2011‚ page7) By achieving the vision as to become the preferred premium carrier‚ they will be launching a new regional premium airline. In the first half of 2012‚ they will launch new short-haul brand‚ flying an entirely new Boeing 737-800 fleet
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Corparate Social Responsibility Background Lord Holme and Richard Watts from The World Business Council for Sustainable Development in its publication Making Good Business Sense defined Corporate Social Responsibilty as the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large (Corporate Social Responsibilty 2004). UMW’s Corporate
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Malaysia Airline should reduce the price of ticket to attract more passengers. Although the profit will be reduce‚ but the increase of the number of passengers will cover it back. In long term‚ it will bring more benefit to the company. Malaysia Airline also needs to have more promotion to attract the low income of passengers. For example‚ promote special ticket for a group of students or for family to travel during the school holiday. This is because during holiday‚ many of the students and family
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Introduction Definition of the business Retailing encompasses the business activities involved in selling goods to consumers for their personal‚ family‚ or household use. It includes every sale to the final consumer—ranging from apparel to movie tickets to books to home appliances. Retail stores include diverse sorts of shops‚ from kiosks and small groceries to supermarket chains and large department stores. Retailing is the last stage in the distribution process. In addition to traditional bricks-and-mortar
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includes all the transactions such as buying and selling of goods‚ products and services”. Concept of Marketing: “Marketing is a total system of business activities that designed to plan‚ price‚ promote and distribute the products to present and potential consumers to achieve organizational goals through satisfying the needs or wants”. “A social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with
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This article details the development of AirAsia Malaysia from 2005 to 2008 and builds on a prior case‚ ‘AirAsia: The Sky’s the Limit’. Within only four years‚ AirAsia managed to expand its operations into another ten countries. In addition‚ through its associate company AsiaX‚ it launched long-haul low-cost air services from Malaysia to Australia and the United Kingdom. The article documents AirAsia’s marketing strategy and discusses its approach towards ‘market development’ and ‘product development’
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