KUALA LUMPUR: The impending collaboration between Malaysia Airlines (MAS) and AirAsia Bhd (AirAsia) is a positive move as it would eliminate irrational competitive pricing‚ allow economies of scale‚ higher bargaining power and synergies. Hong Leong Investment Bank Bhd (HLIB) said AirAsia‚ as Malaysia’s only low-cost carrier player‚ would have better control over supply and yields without competition from FireFly‚ MAs-owned low-cost unit. “There are higher chances of AirAsia plying for routes‚ which
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Corporate Responsibility And Marketing Strategies Larri Alston Michael Laverty Contemporary Business October 26‚ 2014 Apple’s current position on ethical and social responsibility is located on their website which state “Apple is committed to ensuring the highest standards of social responsibility wherever our products are made.” You can also access the company’s 2011 Supplier Responsibility on its website. This is their official stance on the matter but the company has
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Intro Social responsibility is defined as the affiliation between a cooperation‚ specifically a commercial business‚ and the society it interacts with. According to ISO 2600‚ social responsibility concerns with contributing to the sustainable progression‚ along with the health and welfare of society. However‚ Corporate Social Responsibility (CSR) is an obligation of all business body to safeguard the interest In a corporate perspective‚ maximising profits and acquiring market share remains as one
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Bonny van Dongeren BUS 508 Dr. Steed 28 April 2014 Corporate Responsibility and Marketing Strategies The Apple Corporation has very strong ethical and social responsibilities within the corporate world. Apple currently has a great position on their customer service and significant value. This is important when it comes to upholding a positive image. They have also violated a lot of these ethical and social responsibilities which has caused it to hurt Apple Corporation’s reputation. A couple of
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importance of corporate social responsibility relative to other corporate objective” (40 Marks) Corporate social responsibility (CSR) is a firm’s decision to accept responsibility for its social‚ environmental and ethical actions. A firm’s decisions whether to adopt and rank importance to CSR should be due to a variety of reasons‚ like the financial stability of the company aswell as the culture of the organisation. But one definitive factor would be a firm’s corporate objectives‚ corporate objectives
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Bombardier Reassessing CSeries Flight-Test Schedule Emerging from a hiatus in new-product development in 2008‚ Bombardier took on its biggest challenge yet—to enter a new market with a clean-sheet design‚ its largest aircraft ever and its first with fly-by-wire flight controls‚ carbon-fiber composite wing and geared-turbofan engines. The Canadian manufacturer crossed its first hurdle on Sept. 16‚ when the CSeries narrowbody airliner made its delayed first flight from Mirabel‚ near Montreal. But
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In Malaysia‚ there are many education systems that had been used such as Primary School Old Curriculum (KLSR)‚ Primary School Integrated Curriculum (KBSR) and Primary School Standard Curriculum (KSSR). KBSR is one of the education policy that had brings many achievement and successful in education system. In addition‚ to improve current education system‚ KBSR makes few changes in two aspects which are curriculum and school culture. In each category‚ there are its own aim and target to develop.
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sustainability. Mars Chocolate Sustainability Efforts Mars states that it has been a global leader in cocoa sustainability for over 30 years. Mars claims to invest millions of dollars each year in initiatives that address the environmental‚ economic and social aspects of the cocoa supply chain. The principles by which Mars operates are to make certain it continuously seeks the most responsible methods of cocoa production‚ thus ensuring the entire supply chain benefits from this industry’s growth and the
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society Berjaya Corporation Berhad is an investment holding company and is engaged in the provision of management services. Berjaya Corporation group of companies is founded by Tan Sri Dato’ Seri Vincent Tan Chee Yioun when he acquired a major controlling stake Berjaya Industrial Berhad in the year of 1984. It is originally known as Berjaya Kawat Berhad and now known as Reka Pacifiic Berhad. In October 1988‚ Berjaya Group became the holding company of Reka Pacific Berhad. The principal activities
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C A S E 2 Asian Journal of Case Research 4(S): 15 – 25 (2011) Flat Cargo Berhad: An Auditor’s Conundrum ZAKIAH MUHAMMADDUN MOHAMEDa* AND TAKIAH MOHD ISKANDARb ABSTRACT Flat Cargo Berhad (FCB) was one of the largest air freight companies in Malaysia‚ servicing several government linked companies including Freight Malaysia Berhad‚ and had Kencana & Associates served as its auditors. In 2006‚ during a routine financial audit‚ the auditors identified several suspicious findings that
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