company that brought us V8 Splash‚ Pepperidge Farm and Campbell’s Soup‚ has become known for a bit more - their Corporate Social Responsibility (CSR). Campbell Soup Co. has consistently made the top ten list of Corporate Responsibility Magazine’s 100 Best Corporate Citizens - placing second in 2011 and eight in 2012. The company was also the only food and beverage company in the US to make Corporate Knights’ 2012 Global 100 Most Sustainable Corporation rank. Indeed‚ Campbell Soup Co. has seemingly embraced
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changed its vision from cheap and convenient to dedicating itself to quality‚ service‚ cleanliness‚ and a commitment to treating all customers with respect (Kiddon and Light). In regards to corporate social responsibility McD strives to achieve their values each day and improve their environmental and social performances in an effort to obtain to a sustainable future (McDonald’s). In order to achieve their desired image and
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In examining the mission statements of multiple companies‚ it is apparent that corporations claim to prioritize social responsibility. Companies like Whole Foods‚ Ben &Jerry’s‚ Camano Island Coffee Roasters all actively contribute to different social causes. Even Philip Morris prioritizes “actively [participating] in societal concerns that are relevant to [its] businesses” over generating returns for its stockholders (Philip Morris‚ 2011). There are many different views on the extent to which
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Maruti extends corporate social responsibility initiative to shop floor Rica Bhattacharyya‚ ET Bureau Mar 5‚ 2013‚ 05.00AM IST Tags: SY Siddiqui| Maruti Suzuki India| Maruti Suzuki| Gurgaon| graduate engineer trainees| e-parivartan| corporate social responsibility| anti-malaria campaign (As part of the initiative…) MUMBAI: Maruti Suzuki India‚ the country’s largest carmaker‚ is extending some of its corporate social responsibility (CSR) activities
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Corporate Social Responsibility in Banks; What does it mean? By Hany Abou-El-Fotouh Chief of Staff CI Capital Holding. Over the past few years‚ a rising emphasis has been placed on companies and financial institutions’ Corporate Social Responsibility. But what does Corporate Social Responsibility (CSR)" mean anyway? This is indeed one of the most frequently asked questions for all those dealing with CSR matters. CSR is also known as corporate responsibility‚ corporate citizenship‚ responsible
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Role of Higher Educational Institutions in Corporate Social Responsibility By Ms. Susan Abraham Assistant Professor‚ SCMS School of Technology and Management‚ SCMS Campus‚ Muttom‚ Aluva ’ 683106 Email: susan2112@gmail.com Phone: 9495114276 Abstract Higher educational institutions in India have been contributing to the knowledge base of our country. They have been enrolling students at the rate of 10 percent in the year 2007. Privatisation of these institutions has brought in
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Corporate Social Responsibility World Business Council for Sustainable Development defines Corporate Social Responsibility (CSR) as “The continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large.” Simple definition: Seriously considering the impact of the company’s actions on society. PERSPECTIVE ON CSR
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Social responsibility is a business imperative that targets continuous improvement in order to impact and adapt to the social and ecological sustainability of the community. Social responsibility is a goal of perfection that will never be completely achieved. (Duckworth‚ Moore 2010) Social responsibility is split up into two opposing views‚ the classical view‚ which states that managements only goal is to maximise profits‚ and the socioeconomic view‚ which states that managements social responsibility
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ABSTRACT Corporate Social Responsibility‚ a theory that has evolved since the 1990s‚ seeks to see businesses be responsible for their actions socially and environmentally. There is an increasing trend by businesses to adopt Corporate Social Responsibility Practices. This paper attempts to define the reasons why this is so‚ and what strategic issues are faced by companies who adopt these practices. The issue of Corporate Social Responsibility will then be highlighted in a case study of De Beers
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Tim Horton’s Corporate Social Responsibility As a Canadian‚ I am familiar with some of the different ways Tim Horton’s has tried to be involved in corporate social responsibility initiatives. Most Canadian children and adults are familiar with Tim Horton’s Camp day for the Tim Horton’s Children’s Foundation‚ as well as corporate giving‚ scholarships‚ community programs and their actions towards ethical and beneficial coffee producer partnerships. Tim Horton’s publishes a sustainability and responsibility
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