CASE STUDY 3: DE BEERS- BILLION DOLLAR IDEAS Q1: What factors contributed to the success of the De Beers Beacons campaign? De Beers conducted a market research and it ensue the desires in female consumers in wanting to upkeep and perpetuates their own personal three stages of love: past‚ present and future. Their relationship should “reflect upon the journey shared as a couple in the past and present day‚ and look forward to the many happy years that lay ahead.” Next‚ De Beers concentrated on ‘heavy
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Why Corporate Recruiters Think it is Important to Hire College Graduates with an Awareness of Social and Environmental Responsibility October 02‚ 2012 Table of Contents Abstract 3 Introduction 4 College Graduates‚ Just the Beginning 5 The Growing Demands of the College Graduate in Corporate America 6 Why are these Qualities Necessaries? 6 The Benefits of Corporate Responsibility 7 What are the Responsibilities of a Business? 9 Is
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Corporate Social Responsibility Theories: Mapping the Territory The Corporate Social Responsibility (CSR) field presents a scene of speculations as well as a multiplication of methodologies‚ which are dubious‚ perplexing and vague. This article tries to illuminate the circumstance‚ "mapping the domain" by characterizing the primary CSR speculations and related methodologies in four gatherings: (1) instrumental hypotheses‚ in which the organization is viewed as just an instrument for riches creation
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The Effect of Corporate Social Responsibility on Business Operations and Performance Case Study: Vision Group and Uganda Clays Limited Jimmy Mugisa 2009-M102-20049 Uganda Martyrs University‚ Nkozi September‚ 2011. The Effect of Corporate Social Responsibility on Business Operations and Performance Case Study: Vision Group and Uganda Clays Limited A postgraduate dissertation presented to Faculty of Business Administration and Management In partial fulfillment of the requirements
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In recent years corporate social responsibility (CSR) is increasingly becoming a part of a large number of companies. It is becoming an important activity for businesses throughout the globe‚ and many organizations have rebranded their core values to include social responsibility. People look at CSR to deliver benefits especially vis-a-vis environmental‚ social and economic aspects. It helps businesses to build up credibility and reputation which the public can identify with. However‚ it could be
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Social responsibility is a business imperative that targets continuous improvement in order to impact and adapt to the social and ecological sustainability of the community. Social responsibility is a goal of perfection that will never be completely achieved. (Duckworth‚ Moore 2010) Social responsibility is split up into two opposing views‚ the classical view‚ which states that managements only goal is to maximise profits‚ and the socioeconomic view‚ which states that managements social responsibility
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shift to Corporate Social Responsibility (CSR) in companies has occurred (Martin‚ 2004). Corporate Social Responsibility (CSR) is about the contributions a company makes to society through its core business activities‚ its social investment and philanthropy programs. The concept of corporate social responsibility in business has become a popular subject of discussion and debate within both business and academic circles. The paper analyses the impact behind the shift to CSR through a case study analysis
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Does Corporate Social Responsibility Affect Firms’ Performance?1 Laura Poddi2 Sergio Vergalli3 July 28‚ 2008 Abstract In the last two decades in the OECD countries there have been a raising development of firms certified as Social Responsible (CSR is the acronym of Corporate Social Responsibility). This kind of certification is assigned by private companies that guarantee that the behaviour of a certain firms environmentally and sociologically correct. Some papers (among others Preston
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involved and some who were not involved in CSR activities at Infosys. CSR Activities at Infosys All surveyed respondents acknowledged the increasing importance of CSR to a company both from the image and goodwill point of view as well as from the responsibility they believed a company had to the society. However a number of the respondents were not aware of the initiatives being carried out by Infosys except for passing mention in mails and newsletters of the company. Inferences drawn Infosys has set
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Journal of Business Ethics (2009) 88:119–132 DOI 10.1007/s10551-008-9825-x Ó Springer 2008 Chinese Consumers’ Perception of Corporate Social Responsibility (CSR) Bala Ramasamy Mathew Yeung ABSTRACT. The findings of this article increase our understanding of corporate social responsibility from the consumers’ perspective in a Chinese setting. Based on primary data collected via a self-administered survey in Shanghai and Hong Kong and results of similar studies conducted in Europe and the
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