this journal is available at http://www.emerald-library.com/ft Corporate identity‚ corporate branding and corporate marketing Seeing through the fog John M.T. Balmer Bradford School of Management‚ The University of Bradford‚ UK Keywords Corporate identity‚ Corporate Communications‚ Brands‚ Corporate image Abstract Outlines 15 explanations for the fog which has enveloped the nascent domains of corporate identity and corporate marketing. However‚ the fog surrounding the area has a silver lining
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(1998) 371±403 Corporate governance and board eectiveness Kose John a‚ Lemma W. Senbet a b 1 b‚* Stern School of Business‚ New York University‚ New York‚ NY 10012‚ USA Department of Finance‚ College of Business‚ University of Maryland‚ Tydings Hall‚ College Park‚ MD 20742‚ USA Abstract This paper surveys the empirical and theoretical literature on the mechanisms of corporate governance. We focus on the internal mechanisms of corporate governance (e.g.‚ corporate board of directors)
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Corporate Communication and the Corporate Brand Peggy Simcic Brønn (From: Corporate Communication: A Strategic Approach to Building Reputation (2002)‚ Brønn‚ P.S. and R. Wiig (eds.)‚ Oslo: Gyldendal.) The first years of the 21st century have been hard on companies and their brands. It is predicted that Firestone is dead as a brand as a result of its defective tires used on Ford SUVs‚ which tipped over causing loss of lives. Arthur Anderson is feverishly trying to find partners for its many
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1.0 Understanding the Importance of Corporate Communication: The companies and the organizations communicate through different kinds of channels. All these are defined under corporate communication. Every single types of communication are important for the organization. But before discussing the importance we have to know what corporate communication is. Corporate communication is a combination of different types of activities that are involved to establish a favorable relation between the stakeholder
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One.Tel and its corporate governance issues Table of contents Introduction One.Tel collapse Impact of One.tel collapse Legal proceedings against One.tel’s directors Things can be learnt from One.tel’s failure Conclusion Introduction Lack of proper corporate governance can be a disaster for campanies. In recent years‚ major Australian companies such as HIH‚ One.tel and Harris Scarfe failed under dramatic and high profile circumstances. As a result‚ executive and non executive directors
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Introduction Corporate governance is the set of processes‚ customs‚ policies‚ laws‚ and institutions affecting the way a corporation is directed‚ administered or controlled. Corporate governance also includes the relationships among the many stakeholders involved and the goals for which the corporation is governed. The principal stakeholders are the shareholders‚ management‚ and the board of directors. Other stakeholders include labor(employees)‚ customers‚ creditors (e.g.‚ banks‚ bond holders)
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Assignment question 2. Definition of Corporate Governance 3. Literature Review 4. Reports and Reviews 5. Challenges 6. Director’s Responsibilities 7. Conclusion 8. References 1. ASSIGNMENT QUESTIONS Question 1 Define‚ and state the importance of Corporate Governance Question 2 Provide a Literature Review Question 3 Provide a report and review of the debate on Corporate Governance. Question 4 Discuss the challenges that face Corporate Governance Question 5 Discuss
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a stage during which signs mask reality‚ and one is often deceived through image-promoting strategies. This is true to say because of the fact that signs‚ logos and big names are now common‚ and people are often lured into believing the authenticity of different products because of the promotions they have. Behind all these‚ there are hidden realities that would surprise one. Even services such as corporate hospitality come under this understanding because of the fact it masks the relationship of
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management The concept of strategy ➢ Strategy is the great work of organization. In situations of life or death it is the Tao of survival or extinction. Its study cannot be neglected. ----SUN TZU‚ The Art of War.2500 B.C ➢ Strategy is about winning. ➢ Strategy is not a detailed plan or program of instructions‚ it is a unifying theme that gives coherence and direction to the actions and decisions of an individual or an organization. Characteristic of a winning strategy ➢ Goals that
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16: CORPORATE GOVERNANCE – Combined Code Question 1 “Early skepticism about the self-regulatory nature of the Cadbury Report has melted away. It is now clear that self-regulatory codes have a useful role to play in solving the crisis which has been facing corporate governance. Discuss. i. Usefulness/doubts about Cadbury ii. Self-regulating code iii. Crisis-problem been solved? Introduction In as early as the 1960’s‚ successful commentators and businessmen have identified the significance
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