Bonny van Dongeren BUS 508 Dr. Steed 28 April 2014 Corporate Responsibility and Marketing Strategies The Apple Corporation has very strong ethical and social responsibilities within the corporate world. Apple currently has a great position on their customer service and significant value. This is important when it comes to upholding a positive image. They have also violated a lot of these ethical and social responsibilities which has caused it to hurt Apple Corporation’s reputation. A couple of
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Corporate social responsibility in the supply chain 1. Problem Despite the long history of CSR‚ applications of CSR (and sustainability) concepts to supply chains have started to emerge in the last years. Sustainable ‘Supply Chain Management’ is defined as the management of supply chains where all the three dimensions of sustainability namely the economic‚ the environmental‚ and the social ones‚ are taken into account. When sustainable Supply Chain Management principles are adopted‚ companies are
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ECS8C_C01.qxd 22/10/2007 11:54 Page 597 CASE STUDIES ECS8C_C01.qxd 22/10/2007 11:54 Page 598 ECS8C_C01.qxd 22/10/2007 11:54 Page 599 Guide to using the case studies The main text of this book includes 87 short illustrations and 15 case examples which have been chosen to enlarge specific issues in the text and/or provide practical examples of how business and public sector organisations are managing strategic issues. The case studies which follow allow the
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Corporate Responsibility and Marketing Strategies Wanda Joyce McGhee Dr. Malinda Swigart Business 508 July 13‚ 2014 Corporate Responsibility and Marketing Strategies There is no question that Apple is a remarkable company. In addition to its business turnaround‚ its innovative design‚ and its media content and apps‚ the unadulterated sexiness of all its products makes Apple hard to resist. For me‚ what isn’t hard to resist‚ is asking: How can a company that is this extraordinary in other
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Particular Page Introduction p.3 Background p.4 Task 1 Vietnam Market Opportunities p.5 Task 2 Market Entry Mode p.10 Task 3 Vietnam PEST Analysis 3.1 Political p.12 3.2 Economic p.13 3.3 Social p.14 3.4 Technology p.16 Task 4 Four Seasons Marketing Programme 4.1 Produce / Service p.17 4.2 Price p.18 4.3 Place p.19 4.4 Promotion p.20 Conclusion p.21 Reference p.22 Introduction In these recent years‚ the travel agencies have designed many packages to Vietnam. Vietnam
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Internal corporate communication on strategy and employee commitment International Business Communication Master’s thesis Michéle Fenech 2013 Department of Communication Aalto University School of Business Powered by TCPDF (www.tcpdf.org) Internal corporate communication on strategy A CRITICAL COMPARISON OF and employee commitment EUROPEAN DOCUMENTARY EVIDENCES IN THE CONTEXT OF INTRA-COMMUNITY SUPPLIES Master´s Thesis Master’s thesis Katharina ele Fenech ´ MichWeber 26.09.2012 2013
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H&M’s value chain: The value chain‚ made by Michael Porter‚ is really important to see how a company structure is created. The value chain is constituted by two parts: support activities (firm infrastructure‚ human resource management‚ technology development‚ procurement) and primary activities (inbound logistic‚ operations‚ outbound logistic‚ marketing and sales‚ service). (Johnson et al. 2011‚ p.97-99) Support activities: * Firm infrastructure: H&M is present in 44 markets in the
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Give arguments to support the statement that Wal-Mart has achieved very good strategic fit between its competitive and supply chain strategies. Wal-Mart’s competitive strategy is based on three dimensions: high product availability‚ a wide variety of goods‚ and everyday low pricing. Consistently providing a wide variety of goods at low prices presents a challenge to many retailers due to the costs required in managing transportation‚ inventory‚ facilities‚ and information. Their pioneering use of
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The Brand Value Chain(BVC) is a structured approach to assessing the sorces and outcomes of brand equity and the manner by which marketing activities create brand value. It provides insights to support the various decision makers in the company and stresses that every member of the company contribute to this branding effort. It believes that the value of rand ultimately resides with customers. There are several steps to this when we look at this value creation process. * Step I) Firm invests in
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Subject: Dell’s Value Chain Case 1. How has Dell used its direct sales and build-to-order model to develop an exceptional supply chain? Dell encourages suppliers to focus on their individual technological capabilities to sustain leadership in their components. Suppliers are also pressed to drive down lead times‚ lot sizes‚ and inventories. Dell constructs special Web pages for suppliers to plan based on actual end customer demand. On the distribution side‚ Dell uses direct sales‚ primarily
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