Corporate Communication and the Corporate Brand Peggy Simcic Brønn (From: Corporate Communication: A Strategic Approach to Building Reputation (2002)‚ Brønn‚ P.S. and R. Wiig (eds.)‚ Oslo: Gyldendal.) The first years of the 21st century have been hard on companies and their brands. It is predicted that Firestone is dead as a brand as a result of its defective tires used on Ford SUVs‚ which tipped over causing loss of lives. Arthur Anderson is feverishly trying to find partners for its many
Premium Brand management Marketing Non-profit organization
policies due to oil and toxic spills; Occasional refinery explosions; Corrosion in pipelines; Competition from Shell and Chevron Ceasing operations in a number of potential locations with their further re-branding (Conoco); Sale of corporate-owned stations; More than 5.000 shortages within coming months; $66‚71 per barrel creates considerable tensions for running oil business;
Premium Petroleum
Corporate Governance Corporate Governance Corporate governance is concerned with set of principles‚ ethics‚ values‚ morals‚ rules regulations‚ & procedures etc. Corporate governance establishes a system whereby directors are entrusted with duties and responsibilities in relation to the direction of the company’s affairs. The term “governance” means control i.e. controlling a company‚ an organization etc or a company & corporate governance is governing or controlling the corporate bodies
Premium Corporate governance Corporation Company
Definition of Corporate Governance “The process and structure used to direct and manage the affairs of the business towards enhancing business prosperity and corporate accountability with the ultimate objective of realizing long-term shareholder value‚ whilst taking into account the interests of other stakeholders”. Prior to the establishment of this definition‚ there were 4 others namely by; The Cadbury Report (1992) defined corporate governance as „a whole system of controls by which
Premium Corporate governance Board of directors
Appendix 1 BACHELORS IN BUSINESS STUDIES Course Title: Corporate Communication Name: Aminath Shuzuna Student ID Number: S12425705 ID Number: A279057 Telephone: +960 7686680 Email address: shuxu.ibex@gmail.com Lectures’ Name: Gopi Learning Center: Villa College Trimester: May 2014 Contents Introduction 3 Vision 4 Mission 4 Discussion 4 Definition of corporate communication 4 Functions of corporate communication 5 Definitions of Identity‚ Image and Reputation
Premium Public relations
Academic Year 2012‐2013 CEMS BLOCK SEMINAR: Take‐home examination Corporate Entrepreneurship Pauline GELDOF – CEMS Master 2 Introduction In today’s global economy‚ Corporate Entrepreneurship defined by Damanpour (1991) as the generation‚ development‚ and implementation of new ideas and behaviors by a company has become the only real source of competitive advantage for established organizations. Indeed‚ operating within an increasingly
Premium Entrepreneurship Joseph Schumpeter Innovation
Corporate Governance Case Studies Edited by Mak Yuen Teen Foreward Strong corporate governance and transparency are critical for business success. For investors‚ good governance is a good indicator of wellmanaged‚ resilient businesses. For companies‚ a measure of success is the ability to internalise the values‚ spirit and purpose behind governance rules. While the governance standards in Singapore have brought us to where we are today‚ we have some way to go if we want to be seen as leaders
Premium 2009 Board of directors Corporate governance
talk about the ingredients safety in food processing industry through an Australia company- Goodman Fileder . There are 3 parts of my presentation : first‚ I will give a briefly introduction of Goodmam Fileder Company. Second‚ I will talk about corporate governance of Goodman Fileder Company. At the last‚ I will present an example - Sanlu poisonous milk powder incident to demonstrate the importance of CG. I will begin with the introduction of Goodman Fielder Company. Goodman Filder Company was established
Premium Food Milk Dairy product
Corporate Governance Issue [Writer’s Name] [Institute’s Name] [Date] Corporate Governance Issue Introduction The Purpose of the Case study is to assess the case of Enron mainly at the Corporate Governance problems. This Report will point out that why Independence of the Company’s Director is vital to clear operation of the organization; why successful Boards are compulsory for the companies to avoid the disasters like the Enron; and there must be the Working committee including the Non-Executive
Premium Enron Enron scandal
I. Study Summary The objective of this paper is to examine the relationship between corporate governance on dividends payout in Canada to better understand "why companies pay dividends". In the light of agency theory‚ Adjaoud and Ben-Amar tested two competing hypothesis‚ which are outcome and substitution hypothesis. They chose Canada to examine the relationship between corporate governance and corporate dividend payments for two reasons; first‚ the comparability between Canada and USA from
Premium Dividend