Case Analysis: Sephora Direct: Investing in Social Media‚ Video and Mobile Track 1 – Due 2/19 Yubin Kwon / Barret England/ Tuesday 4:30PM Company Background/ History and Growth Started as a single perfume shop in France by Dominique Mandonnaud in 1969‚ Sephora was designed for customer to assist themselves with multiple brand products as Mandonnaud rebranded his combined set of stores. Mandonnaud expanded the chain throughout France and acquired 8% of total French retail perfume market and
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build their brand and attract this demographic of consumers. Amongst the population that is averaging at 26 years of age consists of a growing number of women seen as highly optimistic candidates who have contributed to an increase in consumption of cosmetics. Individuals of India have become focused on the need to be well groomed‚ stylish and good looking. As a result of this knowledge‚ senior management of Mary Kay Inc. has seen great potential and will address the business aspect of building a brand
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A Marketing Plan for COVERGIRL LASHBLAST FUSION MASCARA 2.0 Submitted to The Marketing Department College of Commerce and Business Administration University of Santo Tomas In Partial Fulfillment of the Requirements for the Degree of Bachelor of Science in Business Administration Major in Marketing Management By: Anisco‚ James Bernard C. Dominno‚ Beverly Ann C. Gonzales‚ Lee-Ann F. Saludo‚ Maria Trisha P. 4M6 June 2012 i APPROVAL SHEET This Marketing Plan for
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landscapes Chenona D. Artis Dr. Hossein Kamarei February 9‚ 2012 Develop a marketing strategy for Revlon to enter the mens cosmetics market with a complete product line. Revlon Inc. (Revlon) is one of the leading cosmetics companies in the world. The company along with its subsidiaries offer a wide range of products inclusive of skin care‚ bath and body‚ cosmetics‚ hair care‚ fragrance products and other related product for women (http://www.bharatbook.com). In the U.S.‚ net sales make up
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Estee Lauder 2011 Case Study 1. Case Abstract This case study is about the cosmetics industry. The Estee Lauder Companies Inc. (Estee Lauder or "the company") is a globally recognized manufacturer and marketer of makeup‚ skin care‚ fragrances and hair care products. The company operates in the Americas‚ Europe‚ the Middle East and Africa‚ and Asia Pacific. It is headquartered in New York City‚ New York and employed about 32‚300 people as of June 30‚ 2011. The company recorded revenues of $8‚810
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Various Marketing strategies adopted by the twoCompany along with product profile Objectives of the Study Research Methodology Data Analysis & Interpretation Suggestions and Recommendations Summary & Conclusion Appendix Questionnaire Bibliography INTRODUCTION Within a short span of the last five-six years‚ the use of cosmetics by Indian consumers has increased significantly with moreand more women and men taking greater interest in personalgrooming‚ increasing disposable
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Competitive Analysis Strategic Group Mapping According to the annual report of Sa Sa International Holdings Limited‚ the company is currently experienced lower sales because of the competition market (Sa Sa International Holdings Limited‚ 2012). Therefore‚ the strategic group mapping is used to identify the different competitive position between Sa Sa International Holdings Limited and its competitors. However‚ we have identified the competitors that Sa Sa International Holdings Limited currently
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.....................................................3 Findings and discussion I CHEMICALS IN PERFUMES:HEALTH AND ENVIRONMENTAL CONCERN ................................................................................................4 II ANALYSIS OF PERFUMES............................................................................................. 5 III THE LIMITS OF EXISTING LEGISLATION...........................................................................................6 IV
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more than 500 brands‚ including The Body Shop‚ Maybelline‚ Biotherm‚ Cacharel‚ Giorgio Armani Perfumes & Cosmetics‚ Vichy‚ and Ralph Lauren Fragrances. While the company started off with solely producing hair products‚ it now offers thousands of different products around the world‚ varying from make-up to perfumes to skin and hair care products‚ making it the leader in the global cosmetics market. Current status The firm’s total revenues accounted for 19.5 billion dollars in 2010‚ with net profits
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Carla Gianelle T. Abril Marketing Segmentation Behaviour Occasion: Regular Occasion Benefits: Inexpensive‚ good quality cosmetics User Status: Potential Users‚ first time users‚ regular users Usage Rate: Heavy-Light Loyalty Status: Heavy-Light Readiness Stage: Product desire‚ Awareness Attitude toward Product: Interesting Geographics Regional: NCR (National Capital Region) Exact City: Metro Manila‚ Philippines Population: 11‚ 855‚975 Male: 5‚ 781‚807 Female: 6‚015‚066 Female (Age 14-35):
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