Sephora company research paper Company overview Sephora is a French brand and the biggest cosmetics retailer in the world. In 1969‚ Dominique Mandonnaud built the first Sephora store in French Limoges. He chose an open-sell environment to sell his cosmetics. In his store‚ customers could experience a totally different shopping journey like visiting and exploring a beautiful cosmetics free land. His special selling model was very popular in that time‚ and then he opened couple of chain stores. Until
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COMETIC INDUSTRY Cosmetics (colloquially known as makeup or make-up) are care substances used to enhance the appearance or odor of the human body. They are generally mixtures of chemical compounds‚ some being derived from natural sources‚ many being synthetic. In the U.S.‚ the Food and Drug Administration (FDA)‚ which regulates cosmetics‚ defines cosmetics as "intended to be applied to the human body for cleansing‚ beautifying‚ promoting attractiveness‚ or altering the appearance without affecting
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SASA Cosmetics Case Study BY GROUP 4 Meenakshi chauhan 79 Meera sethi 80 Megha saraogi 81 Milin Mathew 82 Umair khan 83 Mohit patel 84 SaSa Cosmetics Situation Analysis: SaSa which is one of the leading forces in cosmetics retail and beauty services aims at “quality products at a fair price.” Low prices‚ wide product selections and convenient retail locations helped SaSa to capture the market and expand its business in branded cosmetics and toiletries in Hong Kong. It also led to high
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Strategy Field Project The Body Shop EXECUTIVE SUMMARY Today "The Body Shop" is one of the best and well-known brands available in the Cosmetics industry especially in the natural product category. The company founded in 1976 by Anita Roddick‚ has presence in 51 countries with 2000 stores worldwide in the year 2004. The company operates in 4 markets; Americas‚ Europe‚ Middle East/Africa and Asia. The company is into the industry that is on the verge of maturing though it throws the opportunity
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REVLON‚ INC. VISSION: Provide glamour‚ excitement and innovation to consumers through high-quality products at affordable prices. MISSION: Emerge as the dominant cosmetics and personal care firm in the twenty-first century by appealing to young/trendy women‚ health conscious women and older women with its varieties of brands. I. HISTORY 1932 – Revlon was founded by the two brothers Charles and Joseph Revlon along with a chemist‚ Charles Lachman‚ who contributed the “L” in the Revlon
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Introduction Bill Gates‚ founder of Microsoft‚ said‚ “It’s fine to celebrate success‚ but it’s more important to heed the lessons of failure. How a company deals with mistakes suggests how well it will bring out the best ideas and talents of its people‚ and how effectively it will respond to change.” This quote definitely applies to Colleen Klein’s company Chipco. “Chips‚” as Ms. Klein is common known‚ invented a 3-way mirror for the application of eye make-up: The Eye Maker. It was Chips’ personal
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Estee Lauder Companies‚ Inc. 1.0 Overview (Chronology) Estee Lauder‚ the founder of what is now a major cosmetics empire‚ started her business with a single jar of face cream that was mixed by her uncle‚ a chemist. Today‚ based in New York City‚ Estee Lauder is a manufacturer and marketer of four cosmetics product lines‚ like skin care‚ makeup‚ fragrances‚ and hair care products. These products are sold in over 130 countries and territories under different brand names‚ such as Estee Lauder‚ MAC
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range have children. Since the consumers are of a mature age and most have obtained a college education‚ the income level ranges from $100-$150k. The primary ethnicities of the target market are African American‚ Asian‚ and Hispanic. (19‚ M.A.C Cosmetics) Geographic Segmentation The geographic area would be in highly populated urban areas. Areas populated with many social venues‚ shopping centers‚ universities‚ and businesses are the the ideal places for the target market. The populations
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Executive Summary – Avon Products Avon Products is one of the major players in the cosmetics and toiletries industry with a sale of about 10 billion US dollars in 2007 (Exhibits 1‚ 2 & 3). It has been globally competitive by creating global brands and nurturing its powerful sales channel of Single-level Marketing (Direct Selling). Globally‚ Avon competes with large cosmetics majors like P&G‚ Revlon and Shiseido to sell its products. At the same time‚ it also competes with other major direct sellers
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REVLON CASE STUDY Danny Dimo Professor Golnoosh Hakimdavar Business Policy – 490 27 January 2011 Revlon is known as one of the best cosmetic companies of all time and is considered to be one of the worlds largest. The primary core products of Revlon are specialty skin products‚ salon-quality beauty and hair products to include its drugstore line of makeup. Revlon is based in New York and traded publicly. Their goal and vision has been to consistently provide quality beauty
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