Syllabus Integrated Marketing Communications (IMC4) 2012-2013 Lecturers: drs. Mark Li Fo Sjoe M.LiFoSjoe@hhs.nl Requirements: 1. Class participation: Minimal 80%. 2. Test Case/Project with 4 graded assignments 3. Class case/Group Presentation (Pass/Fail) 4. Final exam Test period 4 Assumed level of foreknowledge: MKT-1 (Kotler‚ Principles of Marketing) or any other Introduction to Marketing course Literature: Integrated Advertising‚ Promotion‚ and Marketing Communications Clow & Baack‚ 5th global
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Task A) Cosmetic surgery on teenagers OUTLINE Text 1 and 2 The overarching subjects to which we are introduced in texts one and two is‚ without doubt‚ the focus (or rather the criticism) on the many and more to come plastic/cosmetic surgeries on adolescent girls and boys. Subjects appearing in the texts are for example‚ Valerie Ulene’s view on the increased procedures of plastic surgery‚ while Dr. John Canedy raises the question; does plastic surgery have a positive mental outcome‚ or
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Cosmetic surgery on teenagers Both texts‚ Valerie Ulene‚ “Plastic surgery for teens”‚ an article from Los Angeles Times website‚ January 12‚ 2009 and Camille Sweeney‚ “Seeking Self-Esteem Through Surgery”‚ an article from New York Times website‚ January 15‚ 2009‚ agree on the view on cosmetic surgery and query the idea of increased self-esteem to a certain point. Text 1‚ “Plastic surgery for teens”‚ focuses more on the surgery itself whereas text 2‚ Seeking Self-Esteem Through Surgery”‚ focuses
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Market Audit and Competitive Market Analysis Executive summary The lack of access to mosquito nets and coils and to sanitation systems are central public health concerns‚ globally and in Rwanda. No single intervention has greater overall impact upon national development and public health than does the provision of mosquito nets and coils. Inadequate mosquito nets and coils contribute to 70 percent of diseases in Rwanda. In 2000‚ 40% of outpatient visits to health facilities were for malaria and
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chose to do my study with the blush of the company Youngblood. I knew a little about this cosmetic company‚ which only worked with minerals that are good for the skin. I compare that information between the two websites and have as a result of Company Youngblood cosmetics are good for the skin and for everyone who wants to use it. In fact‚ according to their own website‚ "is the Youngblood line of mineral cosmetics class luxury made of some natural minerals‚ finely ground of the earth - none of the common
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on three questions. Students will achieve the following learning outcomes for this assessment a) Ability to demonstrate critical analysis of their knowledge of international markets and the risk elements‚ including political‚ economic and socio-cultural factors. b) Demonstrate robust knowledge of entry strategies of international companies into foreign markets. c) Ability to evaluate and assess international marketing strategies and international marketing decisions and activities in general
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do not realize is that animal testing is an important part in cosmetics to insure the safety of every human that can be spared from pain. Nonliving figures do not provide the necessary information to help scientists insure that the medicines will be safe to use. There’s many arguments whether cosmetics should continue using animal testing or not‚ but the idea is yet to be ruled out. Due to public concern over animals‚ many of the cosmetic labs have begun to ban the idea of using live creatures in their
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Case summary Alfin Fragrance Inc. was a US based importer and marketer of high end French perfumes and cosmetics. The company was going to introduce an industry breakthrough product – Glycel‚ which was acted like an anti aging crème. The product would be demonstrated and sold at the best departmental and Glycel was expected to provide Alfin Fragrance a fortune as an annual sales of $ 30 million was expected in 1987. The industry observers speculated that Alfin Fragrance needs some external financing
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MARKET AUDIT AND COMPETITIVE MARKET ANALYSIS Geographical region Estonia is the smallest of the three Baltic states‚ the main geographical landscape of plains‚ agricultural land‚ forests and swamps. All position low and flat‚ with an average elevation of less than 50 meters. Mild climate‚ influenced by the North Atlantic Drift‚ warm in winter and cool in summer. Average annual rainfall of 480-580 mm. Form of transportation and communication available in that region Estonia is an open economy
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Introduction In this chapter‚ background information of the importance of CSR‚ especially for the cosmetics industry is revealed. In addition‚ the purpose and the scope of this paper are to be described too. Lastly‚ an overview of this paper structure is shown. 1.1 Background of the study Nowadays‚ CSR has become the basis on what organization do well in the rapidly changing global world. Cosmetic companies have been seen as unethical and non-environmentally friendly business practices because
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