Vietnamese Cosmetic Market Study for Company X‚ CASE STUDY: COMPANY X LAHTI UNIVERSITY OF APPLIED SCIENCES Degree program in International Business Bachelor’s Thesis Autumn 2013 Nguyen ThiQuynhTrang Lahti University of Applied Sciences Degree Programme in International Business NGUYEN‚ THI QUYNH TRANG Vietnamese cosmetic market research for Company X Case: Company X Bachelor’s Thesis in International Business‚ 110 pages‚ 9 pages of appendices Autumn 2013 ABSTRACT Vietnam
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Analyzing and Planning on Expanding Overseas Cosmetics Market Prepared by: Tuo Du CONTENTS ABSTRACT…………………………………………………….3 INTRODUCTION………………………………………………4 Australian situation……………………………………4 Others situation………………………………………..5 MARKETING STRATEGY……………………………………9 Market Positioning……………………………………..9 Product Strategy………………………………………..9 Price Strategy………………………………………….10 Product
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SAMSUNG ELECTRONICS IN THAILAND Final Case Chun Tao Anthony Park Kunihiko Mikuriya Matthew Kostiak Luís Hidalgo Executive Summary This case focuses on the valuing Samsung Electronics‚ which is a major worldwide manufacturer of consumer electronics‚ and its ongoing project aimed at capturing 15% of Thailand’s mobile phone market. It will ask students to study a collection of Thailand’s country data‚ ranging from macroeconomic to cultural
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Thailand is a country rich in natural resources‚ fun-loving and easygoing people‚ religion‚ traditions and beauty. Thailand has a growing economy full of opportunities. This paper will give you information on Thailand’s geography‚ size of its market‚ the political situation of Thailand‚ its regulatory environment‚ the economy‚ key economic indicators‚ its culture‚ and how consumer products are marketed and distributed. Thailand is the 51st-largest country by total area in the world‚ totaling
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Introduction Nowadays‚ there are several approaches of long-term financing which depends on the needs of each sector of business. With strengthening Asian currencies and lowering prices of aircraft‚ Asian buyers are given an edge to engage in acquiring leasing business. The shift of leasing form West to East is more apparent in Japan and China‚ where healthy stable economic growth persists and the needs of domestic and international aviation increases. The articles “Aircraft Leasing Shifts East
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Strategic Case 6: Direct Selling Mistine Cosmetics in Thailand 1. Is it possible that having a retail outlet creates channel conflict? Explain. I think that it is highly possible that by having a retail outlet it creates channel conflict among the individuals that are doing the direct selling. The people that are doing the direct selling may feel that they are at a disadvantage when trying to sell there products because there is a local retail outlet down the street. The local retail
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* Thailand is a modern democratic Nation in Central South East Asia. ‘’ Thai ‘’ is the Tai word for ‘’ free ’’. Thailand’s natural landscape includes tropical wet evergreen forests in the South to temperate deciduous forests in the North and we explore these in the Thailand National Parks. Thailand art architecture and decorative objects need to be considered with regard to the influences of religion‚ mythological beliefs and regional artistic styles. Thailand is so large and diverse we detail all
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Case Study: Royal Bank of Canada in Thailand 1. What were RBC’s ultimate goals in opening a representative office in Thailand? When RBC opened a representative office in Thailand in the early 1980’s‚ its ultimate goal was to obtain a full branch license. RBC felt that Thailand had the potential to become a regional financial center‚ and they certainly wanted to have an established presence in a country with this sort of opportunity. RBC also had the corporate goal of increasing the amount
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political unrest observed in Thailand which are categorised below and developing strategies accordingly. Macroeconomic political risks As a result of civil unrest Thailand’s economy has experienced slower growth as “the stock market fell almost 10 per cent over the first two days‚ and car sales and consumer confidence are down” (Snowdon 2014). This will directly affect our revenue. Civil unrest prompting violent actions also raises doubt in Thailand’s rule of law‚ as “Thailand has consistently lacked
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their stay. Commonly these facilities are of higher quality than would be expected if one were to stay at a hotel or eat in a town’s restaurants. Some examples are Atlantis in theBahamas‚ Costa do Sauípe in the Northeastern Brazil‚ Laguna Phuket in Thailand and Sun City near Johannesburg in South Africa. All-inclusive resort The "Paradise" resort in Catskills An all-inclusive resort is a resort that‚ besides providing all of the common amenities of a resort‚ charges a fixed price that includes most
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