PHASE 2: IDENTIFY THE POSITIONMENT Positioning (target and needs) Target - All professionals - All Business companies: * Small and medium-sized enterprise * Large companies * Multinationals Characteristics - Average and high income - Travel minimum 3 times a year for one to two weeks - Like comfort and access to all business facilities at affordable prices Segment We choose 3 segments: * Primary segment (A): business tourist * Secondary segment (B): conferences
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SENIOR RESEARCH Topic: Examining the effects of elimination of a coin denomination in Thailand NAME: Metapon Amorntirasan ID: 524 58874 29 Advisor: SittidajPongkijvorasin‚ Ph.D Date: January 20‚ 2013 Senior Research Submitted in Partial Fulfillment of the Requirements for the Bachelor of Arts degree in Economics (International Program) The Bachelor of Arts Program in Economics Faculty of Economics Chulalongkorn University Academic year 2012 Approved _________________________________________ (Assoc
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of Volunteer Tourism in Two Conservation Areas in Thailand and Vietnam1 Patcharin Sirasoonthorn2 and Nathalie Coren3 Abstract Due to a variety of cultural backgrounds such as nationality‚ sex‚ ages and religious belief‚ motivation and expectations of volunteer tourism differ. This article highlights the significance of both external and internal factors which influence volunteer tourists in two conservation areas‚ Koh Tao in Mae Haad‚ Thailand and Xuan Thuy national Park in Vietnam. Data were
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Topic: Financial Markets A financial market is a market in which people and entities can trade financial securities‚ commodities‚ and other fungible items of value at low transaction costs and at prices that reflect supply and demand. Securities include stocks and bonds‚ and commodities include precious metals or agricultural goods. There are both general markets (where many commodities are traded) and specialized markets (where only one commodity is traded). Markets work by placing many interested
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MakeX Natural Cosmetics Export Business Plan Mariaviola Bombagli Globalisation & Integration Prof. Westbroek Individual Assignment February 1st‚ 2011 MakeX Natural Cosmetics Export Plan Bombagli M Abstract MakeX is a natural cosmetics company that plans on expanding its market to China. As the Chinese cosmetics market is proving to be one of the fastest growing businesses‚ it appears to be a good place for the company to start expanding internationally. In order to successfully conduct
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There are many ways to segment markets‚ but the most effective approach for Tesla would be to use a concentrated segmentation strategy. Tesla should not try to appeal to everyone by engaging in a mass marketing campaign. A concentrated segmentation strategy will allow Tesla to employ its limited resources more efficiently. Geographic segmentation is used when a product satisfies a customer’s want or need that is specific to a region. Tesla can use a geographic segmentation because gas prices
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Being Comfortable with Orthodontics – Your Cosmetic Dentist in Burlington Tells You How The miracles of modern cosmetic dentistry are impressive. By simply wearing braces‚ for example‚ you can dramatically change the appearance and functionality of your teeth. If you are unhappy with your teeth‚ do not hesitate to consult your dentist in Burlington. You may be fitted for braces or Invisalign® aligners in a relatively short amount of time. Once you have completed orthodontic treatment‚ you could enjoy
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Is it moral for corporations to test cosmetics on animals or to use animals for medical experimentation? Animals’ place in the moral community and their rights There is a widespread belief that mankind is a “wreath of nature”. This perception usually makes people feel themselves extraordinary and lets them believe that everything is created for their own pleasure and convenience. From the pedestal on which they stand‚ people look at the speechless animals as inferior beings that cannot experience
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Thailand Should Never Legalize Abortions Recently‚ Thai society has changed a lot when compared to the past. There are so many reasons that cause the change of the society; the obvious one is influence from western cultures. The old days‚ Thai people were quite traditional. They would have sex after they get married or are mature enough. Whereas‚ the society received western cultures over time‚ new generation and teenagers do not care about having sex as much as before. Thus‚ this can bring
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A market place is the place spread out in a specific area‚ where a variety of goods of daily requirements are available for purchase by customers. There are an umpteen number of markets all they catering to the daily requirements of the public‚ and they are placed close to residential areas for the convenience of the customers. I had heard a lot about a market called Chandni Chowk in Old Delhi but had never seen it. Once this year‚ in the month of October‚ on the occasion of my sister’s marriage
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