Mary Kay Ash’s Story By phoebe Mary Kay Ash was a famous American businesswoman and the founder of Mary Kay Cosmetics. She started her business with a small investment of $5000 in 1963‚ and soon became one of the most successful business women of her time. Mary Kay Ash was born on 12th May‚ 1918 in Hot Wells‚ Harris County‚ Texas. Her childhood experiences shaped the future of this visionary woman‚ and with a significant impact to the American history. Due to the illness of her father
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of unknowns in the cosmetic industry banded together to create fresh handmade cosmetics under the name Cosmetics to Go. The Body Shop showed interest‚ and in 1978‚ Cosmetics to Go sold peppermint-scented foot cream to the chain store‚ signing a deal to sell their products through the Body Shop. In 1988‚ CEO and founder Mark Constantine decided it was time to branch off: Cosmetics to Go opened a store in southern England. The company began as a catalogue-based mail order cosmetic company‚ but soon
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durability‚ easily accessible‚ fun‚ and is targeted to a younger market (18-24). 3. Where is our competition in the mind of the consumer? Maybelline’s competitors exist on two levels: 1) direct competitors (cosmetics retailed in similar stores‚ CVS and Target)‚ and 2) indirect competitors (cosmetics retailed in department stores). Although direct competitors‚ such as Revlon and Cover Girl‚ are comparably priced‚ they are perceived as higher quality products and appear to offer "more bang for the buck
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range have children. Since the consumers are of a mature age and most have obtained a college education‚ the income level ranges from $100-$150k. The primary ethnicities of the target market are African American‚ Asian‚ and Hispanic. (19‚ M.A.C Cosmetics) Geographic Segmentation The geographic area would be in highly populated urban areas. Areas populated with many social venues‚ shopping centers‚ universities‚ and businesses are the the ideal places for the target market. The populations
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files and apply nail polish. Cosmetologists have to keep their work area and equipment clean. They may have other duties‚ such as answering the telephone or making appointments. They often recommend and sell a variety of grooming products‚ such as cosmetics or hairbrushes. Sometimes they take care of the day-to-day concerns involved in running a small business. For example‚ they may supervise other workers‚ order supplies‚ and keep records. Getting the Job Most schools of cosmetology help their students
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MAYBELLINE CLEAR SMOOTH FACE POWDER Background Story Months after the successful launching of Maybelline Clear Smooth Face Powder‚ Rose B. Librieza‚ Coordinator of Marketing Operations‚ found herself reading survey results handed to her by one of her staff. As of three weeks ago‚ there is still no substantial data that will tell whether the Clear Smooth Face Powder is now the product leader in terms of its category in the market so she had a survey done to evaluate product performance. The report
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Makeup. Have you ever wondered how women from earlier times were supplied with makeup? In fact‚ Ancient Egyptians used anything from copper and lead ore to create the first cosmetics used in the world. However‚ today‚ cosmetics are scientifically advanced and can do everything from his pores‚ smooth complexions‚ and change eye color. Makeup has been an integral part of mankind for thousands of years. Women and men have taken drastic measures over the years to better their appearance. In Ancient
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REVLON‚ INC. VISSION: Provide glamour‚ excitement and innovation to consumers through high-quality products at affordable prices. MISSION: Emerge as the dominant cosmetics and personal care firm in the twenty-first century by appealing to young/trendy women‚ health conscious women and older women with its varieties of brands. I. HISTORY 1932 – Revlon was founded by the two brothers Charles and Joseph Revlon along with a chemist‚ Charles Lachman‚ who contributed the “L” in the Revlon
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dispensing in Japan. Shiseido’s first president‚ Shinzo Fukuhara‚ led Shiseido into the cosmetics business in 1897. The only cosmetics sold in Japan at that time‚ powder and lipstick‚ were simply for altering appearance. Dissatisfied with the status quo‚ Shiseido brought a fresh perspective to cosmetics (n.d.). They formulated their products like pharmaceuticals because they strongly believed that the true value of cosmetics was in achieving healthy‚ beautiful skin. Based on this belief‚ Shiseido has developed
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"Top 10 Harmful Effects of Using Cosmetics - List Crux." List Crux. N.p.‚ n.d. Web. 07 May 2014. Wagner‚ Ann. "For Beauty ’s Sake: The Practice of Footbinding in China." China History. N.p.‚ n.d. Web. 6 May 2014. "Why Are Women Going under the Knife?" Stylist. N.p.‚ n.d. Web. 07 May 2014. "Young Women Don’t Use Many Beauty Products‚ Says Study." Styleite Young Women Dont Use Many Beauty Products Says Study Comments. N.p.‚ n.d. Web. 07 May 2014. "14.6 Million Cosmetic Plastic Surgery Procedures Performed
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