Vietnamese Cosmetic Market Study for Company X‚ CASE STUDY: COMPANY X LAHTI UNIVERSITY OF APPLIED SCIENCES Degree program in International Business Bachelor’s Thesis Autumn 2013 Nguyen ThiQuynhTrang Lahti University of Applied Sciences Degree Programme in International Business NGUYEN‚ THI QUYNH TRANG Vietnamese cosmetic market research for Company X Case: Company X Bachelor’s Thesis in International Business‚ 110 pages‚ 9 pages of appendices Autumn 2013 ABSTRACT Vietnam
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The herbal cosmetics industry is “driving growth in the beauty business” in India and is expected to grow at a rate of seven percent as more people shun chemical products in favour of organic ones. “During the last decade‚ the herbal beauty care business has actually driven the growth of the beauty business in India. The emphasis has been on the spectacular growth of the herbal and ayurvedic beauty products business‚” beauty expert Shahnaz Husain told IANS. She was the first to introduce the
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Cosmetic Market in Thailand Market Overview The overall growth potential for the cosmetic market during the 2006-2008 is expected to grow between 15-20 percent. High quality‚ international branded cosmetic products are expected to do better due to good brand image‚ brand loyalty and perception of good quality. Products from the United States are highly regarded and lead the imported market. Meanwhile competition from France‚ Japan‚ the United Kingdom and Germany is getting stronger. Perfume
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Trends and opportunities The market The cosmetics and toiletries industry in France is estimated at A$20.1 billion in sales and can be divided into the following categories: * Beauty products 37.1 per cent * Hair products 23.3 per cent * Perfumes 19.8 per cent * Toiletries 19.3 per cent * Other 0.5 per cent The French cosmetics and toiletries market is characterised by a list of long-established companies and brands. The L ’Oréal Groupe remains the undisputed
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Case Study on Mary Kay Cosmetics: Asian Market Entry Executive Summary Mary Kay Cosmetics Inc’s (MKC) was facing challenges of increasing number of competing direct selling organizations in the US cosmetics market and was not satisfied with their sales revenue generated from international sales. They believed MKC culture could be transferred internationally and that Mary Kay Ash’s charisma‚ motivation and philosophy were likely to appeal to women throughout the world. MKC management would
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Connecticut and later to New York City. In 1886‚ Pond’s began to advertise nationally. They would‚ however‚ advertise under the name of Pond’s Healing until 1910. By the twentieth century‚ the company’s main strategy was geared towards selling cosmetics products‚ and so the "Pond’s Vanishing Cream" and the "Pond’s Cold Cream" were created‚ marking the entrance of Pond’s products into the facial care industry. In 1987‚ the Chesebrough Manufacturing Company by most known as "Chesebrough-Ponds"‚ was
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Ethics in the Cosmetic Industry Ethics: The discipline dealing with what is good and bad and with moral duty and obligation Or The principles of conduct governing an individual or a group This definition is a general definition of ethics given in any dictionary. Ethics according to me is doing what you are doing the right way and for the right reasons. It deals not only with morality but with character… How do you behave when the lights are out? That portrays your true character
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recognized cosmetics retail corporation producing and selling handmade beauty products. With its roots in the 1970s‚ LUSH Company has grown to over 700 shops in 43 countries by 2011 (lush.co.uk). In the early 1970s‚ Mark Constantine‚ the original founder together with Elizabeth Weir established wholesale soaps and cosmetics company Constantine & Weir which began to be The Body Shop’s main supplier of soaps and cosmetic products (Evans‚ 2009). In 1988‚ the company launched a new enterprise—Cosmetics To Go
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In Index: 13% Zhang 1 Lead (II‚ IV) oxide is a pigment used in lipsticks. FDA suggested that there are 400 types of lipsticks on the market contains lead. Lead is proved to be a toxic and when a pregnant woman ingests the lipstick by accident‚ the lead consumed can be passed onto the infant and might cause mental retardation to the infant. The cosmetic acknowledge the existence of the lead in lipsticks‚ but since there were no enforcements from the FDA‚ most companies chose to ignore and continue
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The Cosmetics and Toiletries Industry Product Coverage The Cosmetics and Toiletries Industry has a wide array of products which can be determined as of the following: Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men ’s grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care The Cosmetics and Toiletries Industry in the Philippines The Industry as a Whole The Philippines is a country
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