Executive Summary - November 2007 A Study of the European Cosmetics Industry Executive Summary Prepared for: European Commission‚ Directorate General for Enterprise and Industry Prepared by: Global Insight‚ Inc. November 2007 Executive Summary - November 2007 Contact Information Emilio Rossi Managing Director Business Planning Solutions‚ Europe Global Insight‚ (Italy) srl. Via S. Maria Segreta 6 20123 Milan +3902 8648 130 emilio.rossi@globalinsight.com Antonia Prlic Principal
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Global Cosmetics Industry The cosmetics industry represents one of the most profitable and fast growing market segments in the United States in the past 50 years with cumulative sales of over $32 billion in 2005. The top players in the industry are L’Oreal followed by Procter & Gamble‚ Unilever‚ Shiseido‚ Johnson & Johnson‚ Avon‚ Revlon‚ Estee Lauder‚ Coty Inc‚ and Elizabeth Arden. The industry product categories are identified as cosmetics‚ hair care‚ skin care‚ sun care and perfume‚ which are
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Higgins‚ A. P. (1967). The international law of the sea (pp. 716-717). London: Longmans. Bissinger‚ J. (2010). The Maritime Boundary Dispute between Bangladesh and Myanmar: Motivations‚ Potential Solutions‚ and Implications. asia policy‚ 10(1)‚ 103-142. Liss‚ C. (2011). Oceans of crime: Maritime piracy and transnational security in Southeast Asia and Bangladesh. Institute of Southeast Asian Studies. Marten‚ B. (2014). Port State Jurisdiction and the Regulation of International Merchant Shipping. Springer
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trading and manufacturing world of Bangladesh since its arrival in 1984. It has imported and manufactured necessary hand tools‚ chemicals and household products for satisfying need. HMBR has introduced advanced technology from Japan‚ Korea and China‚ and thus have adopted the best production base for their chemical products. They intend to place high emphasis on product quality; as such they regard their reputation as the most important asset when selling in the market. Their mission statement is "persistence
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[pic] “All Races‚ All Sexes‚ All Ages” [pic] Makeup Art Cosmetics SWOT-analysis Executive Summary This report is to find out what M·A·C’s strengths‚ weaknesses‚ opportunities and threats are. The research question is stated like: Should M·A·C adapt their promotional tools in the Dutch market in order to increase their sales and brand awareness? After analyzing the external and internal environment‚ it became clear what the strengths‚ weaknesses‚ opportunities and threats are
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Introduction: Cybercrime is criminal activity done using computers and the Internet. This includes anything from downloading illegal music files to stealing millions of dollars from online bank accounts. Cybercrime also includes non-monetary offenses‚ such as creating and distributing viruses on other computers or posting confidential business information on the Internet. Perhaps the most prominent form of cybercrime is identity theft‚ in which criminals use the Internet to steal personal information
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Batch: SMP09 Branch: Vashi Contents LAKME Overview...................................................................3 MARKET SIZE .........................................................................5 MARKET SEGMENTATION .....................................................7 CONSUMER BEHAVIOR TOWARDS LAKME ...........................8 POSITIONING................................
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Marketing Planning Report Introduction This report will be based on the organisation ‘MAC Cosmetics’. This report will cover recommendations to improve competitiveness of the company as well as looking over the current environment. To accomplish this a detailed PEST and SWOT analysis will be carried out and analysed. The identification of current target segments for the company will also be carried out and a marketing mix analysis will also be undertaken to see which elements of the mix are most
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The word “cosmetics” comes from the Greek word kosmetikos meaning “skilled in adornment” (Sage 33). The evolution of cosmetics has truly changed through the centuries. The way people wear makeup and the reasons why they wear it have changed dramatically over time. The Roman philosopher‚ Plautus‚ once wrote‚ “A women without paint is like food with out salt.” The attraction of a beautiful face did not appear yesterday; painted ladies and even gentlemen have been known through time in artwork and illustrations
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THAMES VALLEY UNIVERSITY HND BUSINESS A year marketing plan to take Lush cosmetics forward 9625669 SIMON DAVID MARFO Contents 1. Introduction 2.2.1. Lush cosmetics history 2.2.2. Purpose of the marketing plan 2.2. Lush cosmetics mission statement 2.3.3. Lush cosmetics market 2. Situational Analysis 2.1. Current product analysis 2.2. Product description 2.3. Current pricing strategy 2.4. Current products pricing 2.5. Current
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