TABLE OF CONTENTS 1. MARKET PROBLEM FOR RESEARCH 2 1.1 Introduction 2 1.2 Background 2 2. SECONDARY RESEARCH 3 3. PROBLEM STATEMENT 4 4. METHODOLOGY 5 4.1 Research Method 5 4.2 Instrument Development 5 4.3 Sampling 5 4.4 Fieldwork 6 4.5 Data Analysis Method 6 5. INTERPRETATION OF FINDINGS 7 5.1 Research Objective 1: 7 5.1.1 Technological devices currently owned by tertiary students 7 5.1.2 Technological device(s) that tertiary students currently use
Premium Market research Quantitative marketing research Education
MGMT 4842 Group Case 2 Retail Specialty Cosmetics Industry Analysis March 19‚ 2012 TABLE OF CONTENTS Industry Type Degree of Industry Concentration Opportunities and Threats Opportunities Threats Past and Projected Market Growth Rate Competitive Analysis New Entrants Substitutes Rivalry within the Industry Suppliers Buyers Driving Forces Analysis Industry Key Success Factors Financial Analysis
Premium Cosmetics Retailing
Product positioning in Five Easy Steps You were alwaYs on mY mind Product positioning is what comes to mind when your target market thinks about your product compared to your competitor’s products. When you hear Rolls Royce automobile‚ what do you think? Probably: highest-end luxury and exclusivity. That’s their positioning. There’s no confusing the positioning of Rolls Royce and Hyundai. Why is positioning important? Product positioning is a crucial ingredient in the buying process and should never
Premium Marketing Positioning
Clare Lozano September 1‚ 2008 FND151 Week 2 Assn 3 Project Part Two: Know and Anticipate Brand: M.A.C. Cosmetics Secondary Research URL: http://www.sokissandmakeup.com/the-history-behind-mac-cosmetics-inc/ Relevant Demographic Data: The information above describes the history and vast array of products that MAC Cosmetics carries. It was originally developed for makeup artists but has since grown and no captures the attention of consumers who crave a variety of items and colors
Premium Make-up artist Cosmetics Marketing research
Cosmetics are bought‚ sold‚ and used every day in all areas of the world. They are a part of people’s every day personal hygiene‚ part of their routine before they leave the house. Cosmetics change the way people look‚ help them feel that they are good enough to go out into the world and be seen by people. They are believed to be essential‚ but this comes at a cost. The cost is often times the life of an animal. A poor innocent animal that has to be used to make sure these products are safe for people
Premium Animal testing Animal rights Testing cosmetics on animals
A PROJECT REPORT ON A consumer behavior study on [pic] And Its brand perception among Indian women In partial fulfillment of the requirement for the award of degree of Bachelor of business administration (BBA.) DECLARATION I do hereby declare that this piece of Project report entitled “A consumer behavior study on Lakme And Its brand perception among Indian women” for partial fulfillment of the requirements for the award of the degree of “Bachelor of
Premium Cosmetics
Strategic Case 6: Direct Selling Mistine Cosmetics in Thailand 1. Is it possible that having a retail outlet creates channel conflict? Explain. I think that it is highly possible that by having a retail outlet it creates channel conflict among the individuals that are doing the direct selling. The people that are doing the direct selling may feel that they are at a disadvantage when trying to sell there products because there is a local retail outlet down the street. The local retail
Premium Sales Marketing
www.scholarsresearchlibrary.com Scholars Research Library J. Nat. Prod. Plant Resour.‚ 2011‚ 1 (1): 24-32 (http://scholarsresearchlibrary.com/archive.html) Herbal Plants: Used as a cosmetics Shweta K. Gediya*‚ Rajan B. Mistry‚ Urvashi K. Patel‚ M. Blessy and Hitesh N. Jain Sigma Institute of Pharmacy‚ Baroda‚ Gujarat‚ India _____________________________________________________________________________ ABSTRACT The concept of beauty and cosmetics is as ancient as mankind and civilization. Women
Premium Essential oil
original printed version. Table of Contents Preface Chapter 1: The Role Of Marketing Research Chapter Objectives Structure Of The Chapter The role and limitations of marketing research A definition of marketing research The purpose of the research Clear‚ concise‚ attainable‚ measurable and quantifiable objectives The need to set a time horizon for marketing research A reporting period The research proposal Step 1: Problem definition Step 2: Hypothesis generation Step 3: Decision on
Premium Marketing Sampling
MAC COSMETICS PROMOTIONAL STRATEGY MAC (Makeup Art Cosmetics) is originally a Canadian company that has been operating for more than 20 years and it has already penetrate to many countries all around the world‚ in the North and South America at most. It sells brand cosmetics of high quality that is intended for professional as well as everyday usage. The brand is sought-after also by many celebrities‚ fashion models‚ and photographers because of its delicate texture‚ huge choice of colors‚ and
Premium Franchising Advertising Brand