Many cosmetic brands are popping up recently‚ perhaps‚ due to the increasing consumers of products that beautify and enhance the physical appearance of a person. Even though the market is already full of the said cosmetic brands‚ the company L’Oreal Groups could still be considered as the leading supplier of cosmetics and hair-color. This studyis a brief overview of the marketing concepts and strategy of the said company. The company profile will be presented to be able to give a clearview of the
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Lime Crime has become one of the fastest growing cosmetic brands on the market today. Lovers of the brand speak highly of the incredible range of colors and fabulously outrageous trend setting looks created by this modern brand. Not your everyday cosmetic line‚ there are color palettes that include muted colors like the grunge palette and some that are so bright that they can be clearly spotted from across the room. There is no end to the range of this incredible makeup line. Doe Deere‚ aka Xenia
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Natural mineral makeup is highly popular with all ages of women today. The reason for this is it contains none of the harmful chemicals that are in traditional foundation‚ blush and eyeshadow. A number of women even have adverse reactions to these cosmetics ranging from skin rashes to eye irritations. In comparison‚ the natural ingredients such as mica‚ zinc oxide‚ titanium dioxide and iron oxides are in mineral makeup gently glide on to the skin to provide nutrients and protection to it. In addition
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REVLON SITUATIONAL ANALYSIS Sarah C. Lowendick‚ Brand Specialist October 22‚ 2008 Table OF CONTENTS Revlon Vision Statement…3 Revlon Executives…3 History…4 Brand Overview…4 Target Market Approach…5 Audience Profile…5 Audience Purchasing Process…5 Competitive Analysis…6‐8 SWOT Analysis…9‐10 Barriers to Purchase…11 Marketing Objectives & Strategies…12‐13 Market Growth…14 Works Cited…15‐16 2 Vision statement
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other humans have helped them improve their appearance. Cosmetology is the study of cosmetics‚ and their applicants to beautify‚ and improve the face‚ hair‚ nails and skin. It comes from the Greek word “Kosmetikos” which can be defined as “skilled and the use of cosmetics”. Cosmetology been around for a very long time and can be traced back from many different cultures. “The beginning of the youth of cosmetics” can first be seen in Ancient Egypt. Egyptians had an interest in paying attention
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CHAPTER I Nature and importance of the Study Barbra Pearl Cosmetics is a direct selling beauty product company. Jerlyn Figuroa established Barbra Pearl Cosmetics in …as a sole proprietor. Barbra Pearl is dedicated to serve its customers. It continues to acquire more assets to further satisfy the needs of its clients. The current system they are using since the beginning of the company in ordering their product is through phone calls and manual encoding data.They published their products in facebook
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organisation. This report investigates the operation of LOreal Group that it illustrates the historic context and the development of the group. 2. The historic context Over a century‚ LOreal has grown from a small family business to the worlds leading cosmetics company. It operations in more than 150 countries and regions‚ with 283 offices‚ 42 factories and more than 100 agents and employs 50‚000 people in the world. Moreover‚ LOreal Groups global sales reached 140 million euros last year that it achieves
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Mary Kay Ash’s Story By phoebe Mary Kay Ash was a famous American businesswoman and the founder of Mary Kay Cosmetics. She started her business with a small investment of $5000 in 1963‚ and soon became one of the most successful business women of her time. Mary Kay Ash was born on 12th May‚ 1918 in Hot Wells‚ Harris County‚ Texas. Her childhood experiences shaped the future of this visionary woman‚ and with a significant impact to the American history. Due to the illness of her father
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of unknowns in the cosmetic industry banded together to create fresh handmade cosmetics under the name Cosmetics to Go. The Body Shop showed interest‚ and in 1978‚ Cosmetics to Go sold peppermint-scented foot cream to the chain store‚ signing a deal to sell their products through the Body Shop. In 1988‚ CEO and founder Mark Constantine decided it was time to branch off: Cosmetics to Go opened a store in southern England. The company began as a catalogue-based mail order cosmetic company‚ but soon
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durability‚ easily accessible‚ fun‚ and is targeted to a younger market (18-24). 3. Where is our competition in the mind of the consumer? Maybelline’s competitors exist on two levels: 1) direct competitors (cosmetics retailed in similar stores‚ CVS and Target)‚ and 2) indirect competitors (cosmetics retailed in department stores). Although direct competitors‚ such as Revlon and Cover Girl‚ are comparably priced‚ they are perceived as higher quality products and appear to offer "more bang for the buck
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