why. The goal of this research is to discover the real nature of the problem and to suggest new possible solutions or new ideas. Exploratory- more facts are gathered through research to shape a hypothesis A food manufacturer wants to know the demographics of people who purchase organic foods. Descriptive- The food manufacturer is looking for specific characteristics toshape a marketing strategy for organic food. A firm is considering hiring American celebrity Paris Hilton to endorse its products
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Regional: NCR (National Capital Region) Exact City: Metro Manila‚ Philippines Population: 11‚ 855‚975 Male: 5‚ 781‚807 Female: 6‚015‚066 Female (Age 14-35): 195‚763 Makati: 113‚852 Pasay: 81‚911 Density: Urban Climate: Tropical Monsoon Climate Demographics Age: 14-35 years old Gender: Female Income: Php 2‚000 and below‚ Php 2‚001 and above Occupation: Students‚ managers‚ Professionals and technical‚ Business person Education: High School‚ College Graduates Religion: Any Religion Social Class:
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Exploratory – The researcher is trying to determine the problem and will need to do some exploratory work to determine possible solutions. • A food manufacturer wants to know the demographics of people who purchase organic foods. Descriptive – The food manufacturer is trying to understand the demographics of the market in order to develop a strategy for selling organic foods. • A firm is considering hiring American celebrity Paris Hilton to endorse its products. Casual
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INTEGRATED MARKETING PROGRAM ASSIGNMENT Background CoverGirl is a leader in the cosmetic market and with consumers. It is the number one consumed cosmetics brand in Canada. According to AC Nielsen‚ CoverGirl ranks number one cross the key consumer measures; it is the brand in the most number of households‚ the brand with the highest loyalty and highest purchase frequency. The LashBlast boutique is the number one boutique in the mascara category and accounts for 20% of CoverGirl’s business
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possible solutions or new ideas. Exploratory. Why: the study is as a beginning stage where the researcher just wants to discover the nature of the problem‚ and possibilities about solutions. • A food manufacturer wants to know the demographics of people who purchase organic foods. Descriptive. Why: A descriptive study would discover who is likely to purchase organic foods‚ and where they are. • A firm is considering hiring American celebrity Paris Hilton to endorse
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message that reminds consumers of their superb quality‚ high-end brand‚ and welcoming attitude toward students and business workers in downtown communities of large cities. It is also recommended that Starbucks advertise year-round using cable TV and magazines as their prime media classes while carefully considering media vehicles compatible with their target audiences. The main objective is for Starbucks to accumulate 1‚000 gross rating points over a 12-month period‚ reaching 50% of the target market
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Racism in the Media (Revised) Movies and magazines have come under attack. Movies such as Star Wars have been accused of using characters that are racist symbols. Magazines‚ specifically fashion magazines‚ have been accused of racism for not displaying many African American women on the covers. I will prove that these accusations are seemingly far fetched. This is not racism; it is the use of demographics and marketing towards their target audiences. I will also argue that stereotypes‚ if used
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market of young adults. By choosing alternate forms of media that appeal more to our younger target market‚ we can place Macy’s in these customers’ evoked set. For example‚ we plan to use media outlets such as social media websites‚ television‚ magazines targeted to young adults and direct marketing through email. A main feature we have outlined in this plan is an Interactive Dressing Room on the Macy’s website which will grab the attention of our technologically savvy target market and hopefully
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causal—is appropriate for the following examples? Explain why. • The goal of this research is to discover the real nature of the problem and to suggest new possible solutions or new ideas. Exploratory • A food manufacturer wants to know the demographics of people who purchase organic foods. Descriptive • A firm is considering hiring American celebrity Paris Hilton to endorse its products. Causal • British Airways would like to test in-flight Internet services on one of its regular flights
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There are thousand of magazines that cover any interest‚ some times the choices can be over whelming. However despite this difficult choice‚ every women will go through their “Cosmo girl” phase. What is a “Cosmo girl” you ask? According Raiiyn‚ “The Cosmo Girl is a woman who is a leader in every way. She is a beautiful‚ sexually active and usually single woman in her early twenties to mid thirties. She is a city girl working in the Corporate World. Financially secure‚ she doesn’t need a man or
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