Lappeenranta University of Technology School of Business AC40A0101 Cross-Cultural Marketing Strategies Responsible Teacher Hanna Salojärvi Effects of Culture to Marketing in Italy 29 November 2010 TABEL OF CONTENTS 1. Introduction 2 2. Cultural Characteristics 4 3. Hofstede’s dimensions 8 4. Implications for marketing 10 5. Conclusions 12 References 14 Introduction The developing globalization process and companies orientation toward world markets lead to great
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Cynicism Cynicism is one of the most striking of all the Hellenistic philosophies. It offered people the possibility of happiness and freedom from suffering in an age of uncertainty. Although there was never an official Cynic doctrine‚ the fundamental principles of Cynicism can be summarised as follows: 1. The goal of life is happiness which is to live in agreement with Nature. 2. Happiness depends on being self-sufficient‚ and a master of mental attitude. 3. Self-sufficiency is achieved
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Goa was the jewel of the Portuguese colonial empire. It would be the city’s natural harbors and the wide rivers that would be the main draw for the Portuguese when they arrived in 1510. Goa would become the administrative center for much of the Portuguese Far Eastern and African empire. Portuguese control would last for 450 years and leave a lasting impression on the city that would become modern day Goa‚ as well as a lasting feel of a south European city‚ blended with its own native cultures
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Alcoholics Anonymous (A.A.) is a worldwide fellowship for individuals to share their experiences‚ and to gain strength and support from one another in an effort to recover from alcoholism. A.A. is based upon a Twelve Step program to recovery that acts as a personal guide to sobriety. Countless individuals find their sobriety in this volunteer fellowship‚ in fact many find the Twelve Steps to be their personal miracle; this is eloquently articulated in Understanding the Twelve Steps: Working the
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Americans‚ after all‚ did not invent fast food‚ amusement parks‚ or the movies. Before the Big Mac‚ there were British fish and chips. Before Disneyland‚ there was Copenhagen’s Tivoli Gardens (which Walt Disney used as a prototype for his first theme park‚ in Anaheim‚ a model later re-exported to Tokyo and Paris). Richard Pells 1. Introduction No matter what corner of the world‚ it is more than unlikely to walk up to an adoles-cent‚ mention the names Jennifer Lopez‚ Madonna
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Intergenerational Transnationalism: 1.5 Generation Asian Migrants in New Zealand1 Allen Bartley* and Paul Spoonley** ABSTRACT This paper explores some of the issues associated with the nature of contemporary transnationalism and the particular experiences and strategies of a specific cohort of migrants‚ the 1.5 generation. Based on a study of East Asian migrant adolescents to New Zealand‚ we argue that the experiences and strategies of this generation differ from those of their parents‚ the original
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If you’re totally illiterate and living on one dollar a day‚ the benefits of globalization never come to you. Jimmy Carter In the US‚ most progressives start to see the differences between internationalism and economic globalization. David Korten It has been said that arguing against globalization is like arguing against the laws of gravity. Kofi Annan People have accused me of being in favor of globalization. This is equivalent to accusing me of being in favor of the sun rising in the morning
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This topic is also well discussed in many of the standard textbooks‚ but a bit unevenly and a bit oddly. Thus Haralambos and Holborn (1990)‚ or Barnard and Burgess (1996) have good sections specifically on gender and educational achievement. However‚ rather strangely‚ the section on education is treated almost entirely as a sort of empirical matter and not linked very well to the other admirable sections on gender generally‚ or gender in the family or work sections. This is especially odd in the
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Caribbean Crucible: History‚ Culture‚ and Globalization Kevin A. Yelvington In the present age of globalization‚ it is often forgotten that these world-encompassing processes were initiated with European expansion into the Caribbean beginning more than five hundred years ago. We now see the proliferation of overseas factories enabling owners‚ producers‚ and consumers of products to be in widely distant locales. It seems to us that in the search for profits‚ commercial activity has recently spread
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Ethical Issues in Health & Social Care Ethical Considerations of Religious as opposed to secular education in The United Kingdom Level 6 BA (Hons) Health & Applied Social Studies Word Count 3051 In December of 2011‚ the Prime Minister‚ David Cameron stated that the UK is a ’Christian Country ’ and staunchly defended the role of religion in politics in British values. He stated that the UK needed Christian values in order to counter Britain ’s "moral collapse" and that previous
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