The article “Anti-energy Drinks: Relaxation in a Can” explains the recent release of anti-energy drinks. Anti-energy drinks are meant to provide an opposite effect that the current energy drinks such as Red Bull and Monster. These beverages‚ unlike energy drinks‚ are being marketed to help people unwind while offering an alternative to drugs and alcohol. Matt Moody‚ founder of Mary Jane’s Relaxing Soda says "When you are stressed out‚ normally you’d have a drink‚ you can’t walk around smelling like
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Using the publicly available data‚ we estimated the weighted average cost of capital of the AMD and Duke Energy. For the AMD‚ the WACC is 10.83%. For Duck Energy‚ the WACC is 2.76% When we calculate those number‚ we need to know the equity and debt of the company which can easily find on yahoo finance. The cost of debt and the corporate tax rate that we calculated are also based on the data from yahoo finance. We made Beta for the companies with 10 year ranges and use it to calculate return of
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SUMMARY The Marketing plan is intended to launch and promote a new energy drink‚ “Naughty G”to the Maldives market. The plan outlines the pros and cons of supplying Naughty G from Singapore and distributing in Maldives showing sales figures and viability of the venture. 2.0 THE CHALLENGE 3.1 Vision/ Objectives The objective is for the product to be amongst the leading energy drink brands and to be the most consumed energy drink‚ locally. In the long run‚ make available the best value for
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of the company tries to use their brand image‚ brand name‚ and brand uniqueness as their competitive advantage‚ to make their product be on top of the list of other existing brand. Other companies also tries to use advertising that may be of higher cost but may recommend that it will catch the attention of the viewer and be the consumer of such product‚ especially with exaggerated advertisement. Advertising gives a variety of information about a certain product‚ and can be the basis on how consumers
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Introduction: Midland Energy Resources‚ Inc. is a global energy company with its operations in three divisions – Oil and gas exploration‚ Refining and Marketing and Petrochemicals. The company has been there for 120 years and in 2007 had more than 80‚000 employees. It has been a very profitable company with reported operating revenue of $248.5 billion and operating income of $42.2 billion in 2006. The primary goals of Midland’s financial strategy are to fund overseas growth‚ invest in value-creating
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style of teaching we ever experienced during our academics. And through his motivational behavior we are able to complete this difficult task. Thanks ALL GROUP MEMBERS Table of Contents 1. Executive Summary 2. Product 3. SWOT Analysis 4. Marketing Mix Strategy 5. Competitor’s Strategy 6. Company’s Strategy 7. Action Plan Executive summary This project is about new product development by new department of Hunny Foods Ltd. Hunny Foods has the distinction
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Midland Energy Resources‚ Cost of Capital The case is about how Janet Mortensen‚ senior vice president of project finance for Midland Energy Resources‚ prepare her annual cost of capital estimates for midland and each of its three divisions for her company. Midland was a global energy company with operations in oil and gas exploration and production (E&P)‚ refining and marketing(R&M)‚ and petrochemicals. Estimates of cost of capital prepared by Mortensen were used in many analyses within
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Consumer Behavior Monster Energy Target Market Because the energy drink is still part of a new and developing industry‚ the energy drink target market is different than in some of the other beverage industries. Monster energy drinks have become a very popular‚ “hip” part of society‚ but the market at which they are aimed is not as wide and expansive‚ or diverse‚ as some might think. Early in energy drink history‚ when they were first being sold in the United States‚ athletes were the primary consumers
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Alternative Drink industry analysis 1. Do a complete five-forces analysis of competition in the global alternative drink industry‚ then tell me which of the five competitive forces is strong‚ weak‚ and why. Especially in the force of rivalry (one of the 5 forces)‚ you must identify the market size‚ growth rate‚ profit margins‚ what are the main categories in the alternative drink industry‚ who are the major competitors and their
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market potential in the non-carbonated energizing sports drink arena‚ thus developing an entirely new product category. Our branding strategy is to enter the market by carving a new niche of protein-enriched energizing sports drinks. Our objective is to educate consumers about the new drink‚ as well as to make a profit and gain market share in the industry. We hope that by being market leaders‚ our name will become synonymous with the new drink category‚ and will aid in our sustaining a competitive
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