Executive Summary Tata Motors‚ the General Electric of India is a conglomerate with a commanding presence in a vast industries across India and globally. In January 2008‚ Tata introduced to the Indian public it’s ultra cheap car “Nano”. The expected retail price for the Nano was expected to be as little as USD2‚500 and would cater for the fast growing middle class segment of the Indian population. Tata Motors was set to change the face of the automobile industry in India. This was however met with
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http://www.docstoc.com/docs/2358784/Analysis-of-the-Competitive-Environment Introduction The turnover in automotive industry is growing significantly. Companies need to sell their product across borders. To realize this‚ companies must evaluate the market forces in target markets in order to increase sales. One strategic tool used in evaluating market forces is porters five forces model. This tool highlights the key factors that determine the industry competition and the viability of such a market
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Cost Management and Strategy used The great wonder car by Tata’s has stunned the entire world. Critics who often said that it was not possible to make a car at a price below $3000 were taken to a back sit when Ratan Tata the chairman of Tata Motors unveiled this car in New Delhi at a price of $2500. Since then it has been in lime light and has been making news in the auto sector throughout the world. Much of India ’s low-cost production edge comes from cheap labor and a large part of the low-cost
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TATA NANO – THE REVOLUTIONARY INDIAN CAR!!! INTRODUCTION The Tata Nano is a proposed city car — a small‚ affordable‚ rear-engined‚ four-passenger car aimed primarily at the Indian market. It was first presented by India’s Tata Motors at the 9th annual Auto Expo on January 10‚ 2008‚ at Pragati Maidan in New Delhi‚ India. It is priced at Rs 100‚000 (appx. US $ 2200). INNOVATIVE ASPECT IN DESIGN The Tata Nano responds to the crucial Indian design issue of affordability (it is priced at Rs one lakh)
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Algebra I Cost-Revenue Business Project This project is designed for you to demonstrate your understanding of systems of linear equations. Before starting‚ read the entire project outline and requirements. During this project you are to do the following: 1) Pair up with a partner and create a business that sells one commodity of your choice (points for creativity). 2) Create a Market Research Survey that will be used to survey 50 students to help you discover what potential customers are looking
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Cost and Revenue Curves J Bara ECO/533 Economics for Managerial Decision Making PA04MBA10 April 7‚ 2005 1. Total profit is the product of profit per unit and the quantity. To maximize profit‚ quantity is chosen at the point where marginal cost (MR) is equal to marginal revenue (MR) which is where the two graphs intersect. This is the ideal situation to a profit seeking company. Since price is greater than the Average Total Cost (ATC)‚ for each unit sold the profit per unit is simply the
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to their claims made by Tata co. was Singur would become a mini-auto city and approximately 70 vendors would set up shop along with the factory. The total investment planned is to the tune of Rs 1‚000 core. The project had‚ however‚ generated controversy right from the start‚ particularly on the question of state acquisition of fertile agricultural land for private enterprise. This also creates employment opportunities. For government:- For the government Tata nano acquired the fertile land
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Philippines Analysis of Cost‚ Profit and Total Revenue Prepared by: Cajucom‚ Mary Jane Constantino‚ Georgia Escuadro‚ Abigail Ferry‚ Yasmin Joy Orobia‚ Maribel Lopez‚ Rannel Tumale‚ Mary Joyce Submitted to: Mrs. Gina Braga Accounting versus Economic Costs Economic costs Are forward looking costs‚ meaning‚ economist are in tune with future costs because these costs have major repercussions on the potential profitability of the firm. ● Opportunity cost‚ or costs that
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Hello Mauritius… Tata Nano. 2010 Table of Contents Page No Executive Summary 1.0 Introduction 2 1.1 Company Background 3 1.2 Target Market 5 1.4 PEST Analysis
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Product: TATA NANO: The world’s cheapest 4-door hatch back car. Introduction Tata Nano is a rear-engine fixed city car able to travel four adults‚ built by Tata Motors(India). Targeting primarily for the Indian market. The car has a fuel economy of around 26 kilometers per liter of petrol on the highway and around 23 kilometers per liter in the city riding conditions. It announced at the 9th annual Auto Expo on January 10‚ 2008‚ in New Delhi‚ India by TATA’s Managing director RATHAN TATA. The Nano
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