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    hospital marketing

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    ............................................ 4 2.4 MARKET PLAYERS............................................................................................... 5 2.5 3 COST COMPETITIVENESS – THE KEY DRIVER.................................................... 3 INDIA IN MEDICAL TOURISM – SWOT ANALYSIS............................................... 6 LESSONS FROM INTERNA TIONAL SUCCESS STORIES............................ 7 3.1 THE CASE OF CUBA ................................

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    Issues/BackgroundShouldice Hospital limited was started in 1940 by Dr. Earle Shouldice for treating Hernia. The method of surgery adopted by Shouldice Hospital was unique in a sense that it introduced the concept of flow shop in carrying out surgeries alongwith simplicity in surgery. Because of this uniqueness and simplicity‚ the demand for surgeries at Shouldice increased and Shouldice has reached a point where it has to increase its capacity to reduce the wait times being faced by the patients

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    Perpetual Mercy Hospital Case Analysis April 2‚ 2013 Marketing Management and Strategy Section 002 Case Brief Receipt #: 317113731 MEMO: To: From: Date: April 2‚ 2013 Subject: Perpetual Mercy Hospital Case Analysis Problem/Issue: In April of 2000‚ the Downtown Health Clinic (DHC)‚ which is run and overseen by Perpetual Mercy Hospital (PHC)‚ found out some troubling news and was very concerned about it. Perpetual Mercy Hospital was concerned about the possibility of a establishing

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    Health Care Cost Analysis

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    Health Care Costs Analysis Healthcare is expensive and Americans want the best possible healthcare they can get. Consumers are demanding more tests‚ better drugs and insurance coverage. Americans desire a high quality of life and insurers/employers are trying to provide the means‚ but cost effectively and without raising costs. In order to do this‚ "consumers will have to make more decisions‚ pay more and perhaps demand greater value" (Barr‚ Paul). "The common forces driving utilization and

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    Shouldice Hospital

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    Decision Case #13 Shouldice hospital offers an enriched and comfortable experience for patients accepted into the program for hernia operations. As soon as they arrive at the hospital they are interacted with very closely. Administrators and surgeons spend time with their patients prior to the operation to ensure that their needs are met and that their stay at Shouldice is a comfortable and successful one. After a normal hernia operation at a hospital or another institution‚ patients are

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    The Healing Hospital

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    relationship between the spiritual aspect of the patient and healing. All too often‚ the patient as a whole does not get treated. Hospitals get ran as a business instead of a place of respite and healing. You may ask what can be done about this‚ and there is in fact a movement that is occurring in health care that addresses this very issue. Let’s take a look at how some hospitals are changing their culture to address this issue. As stated in the earlier paragraph‚ medicine has become so advanced

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    Shouldice Hospital

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    experienced the similar operation at other hospitals. And the recurrence rate for all operations performed at Shouldice is about 0. The Unique Selling Point of the Hospital “There is No Substitute for Experience”. Shouldice Hospital has been dedicated to the repair of hernias for over 55 years. The trained team of Shouldice Hospital surgeons have repaired more than 300‚000 hernias with a greater than 99% success rate. Surgeons at Shouldice Hospital have a virtual 100% success rate performing

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    Hospital Organization

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    BACKGROUND Hospitals continue to be the largest segment of the health care industry‚ measured by economic volume and delivery of a wide range of professional services. HEALTH CARE SERVICES The different segments of the health care delivery system provide various combinations of services. The specific combination offered depends on a variety factors that prevail in a location‚ including state and local licensing laws‚ reimbursement structures‚ availability of medical personnel and facilities

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    Hospital Mis

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    NOTE: This template is shareware downloaded from www.processimpact.com. All shareware payments are donated to the Norm Kerth Benefit Fund to help a consultant who is disabled with a brain injury. Please visit http://www.processimpact.com/norm_kerth.html to make a shareware payment ($10 suggested). Thank you! Software Requirements Specification for HOSPITAL MIS Version 1.0 approved Prepared by ‚ Agha farooq‚ INTERNATIONAL MARKET FOR PREPARING SRS (IMSRS). TABLE OF CONTENTS:   1

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    Healing Hospitals

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    The existence of healing hospitals is not a new ideology. “Historically‚ hospitals were often founded and funded by religious orders” (Encyclopedia Britannica‚ 2014). Hospitals of yesteryear were built on the premise of healing and fulfilled several of the requirements of institutions established for healing. As early as 4000 B. C. many religions identified and associated some of their deities with healing powers. However‚ the modern concept of hospitals dates from 331 C E‚ when Roman emperor

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