MARKETING OF BANKING SERVICES. 1. Introduction. Bank Marketing. Why Bank Marketing. Features of Bank Marketing. Services. Characteristics of Services. Difference between Product and Services. 2. Marketing. Features. Marketing of Tools and Techniques. Marketing Mix in Banking. Growth of Service Market. Marketing Approach in Banks. 3. Justification for Marketing the Banking Services. Satisfaction of Customer Needs. Bank Marketing in the Indian Perspective. 4. Articles
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ROLE OF ICT IN BANKING Technology is no longer being used simply as a means for automating processes. Instead it is being used as a revolutionary means of delivering services to customers. The adoption of technology has led to the following benefits: greater productivity‚ profitability‚ and efficiency; faster service and customer satisfaction; convenience and flexibility; 24x7 operations; and space and cost savings (Sivakumaran‚ 2005). Harrison Jr.‚ chairman and chief executive officer of Chase
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strength usually falls into one of two headings: • Cost advantage • Differentiation By applying these strengths in either a broad or narrow or narrow scope‚ three generic strategies result: • Cost leadership • Differentiation • Focus These strategies are applied at business unit level. They are called generic strategies because they are not firm or industry dependant. Cost Leadership: This generic strategy calls for being the low cost producer in an industry for a given level of quantity
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BANKING SECTOR CONSOLIDATION IN NIGERIA AND THE STRATEGIES FOR GENERATING SUPERIOR RETURNS NOVEMBER 2005. ABSTRACT Since the bank consolidation promotion policy of the Federal Government began in earnest last year‚ a number of reforms have taken place in the Nigerian Banking sector. The ability of the industry players to embrace recapitalisation and the success of quite a number of banks in meeting the deadline stipulated by the regulatory authorities has indeed strengthened the faith of Nigerians
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__________________________________________ISSN 2319–1171 Vol. 1(3)‚ 20-24‚ October (2012) Res. J. Management Sci. Internet Banking in India Consumer Concerns and Bank Marketing Strategies Sufyan Habib AAII College‚ Barabanki‚ INDIA Available online at: www.isca.in Received 18th September 2012‚ revised 15th October 2012‚ accepted 17th October 2012 Abstract Internet banking has attracted the attention of banks‚ securities trading firms‚ brokerage houses‚ insurance companies‚ regulators and lawmakers
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White Paper Indian banking ecosystem Automating data flow as a strategic initiative We put the banking into business intelligence www.icreate.in indian banking ecosystem indian banking ecosystem Automating data flow as a strategic initiative Frauds in the banking sector in india the public sector banks‚ with their massive presence across the country‚ reported an annual average of more than 3‚000 cases of frauds and cheating during the past four years. their better equipped counterparts
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Abstract Online banking is one of the newest internet technologies where multiple benefits are available for both financial institutions and customers. It has enhanced efficiency in the banking sector which has positively impacted on profitability. It reduces some operational cost and enhances the transaction between financial institution and its customers. Online banking or internet banking is much better and faster than previous technology such as ATMs or Electronic fund transfer at the point
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Advantages of Universal Banking • Economies of Scale. The main advantage of Universal Banking is that it results in greater economic efficiency in the form of lower cost‚ higher output and better products. Many Committees and reports by Reserve Bank of India are in favour of Universal banking as it enables banks to exploit economies of scale and scope. • Profitable Diversions. By diversifying the activities‚ the bank can use its existing expertise in one type of financial service in providing
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Recent trends in banking technology: 1. Convergence of Mobile and Online Technologies - Mobile banking started as an innovation‚ something only techies and first adopters felt comfortable using it. But as smartphones have skyrocketed in popularity over the past few years‚ mobile banking adoption has increased along with it. As banks continue to search for efficiencies and consolidate operations‚ the convergence of mobile and online technologies looks to be a prime opportunity to do so. 2
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possible cost and provide loans and advances at higher cost. The differences between two are the profit for the bank. Banking sector is expanding its hand in different financial events every day. At the same time the banking process is becoming faster‚ easier and the banking arena is becoming wider. As the demand for better service increases day by day‚ they are coming with different innovative ideas & products. In order to survive in the competitive field of the banking sector‚ all banking organizations
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