CPA Program – professional level Global Strategy and Leadership Key Concepts and Models Workshop Semester 2 2012 Author: Delyth Samuel Published by Deakin University on behalf of CPA Australia Ltd‚ ABN 64 008 392 452 © CPA Australia Ltd 2012 The contents and any information contained in this document (Information) are for general information only. They are not intended as professional advice. For any professional advice‚ please consult a suitable qualified professional. CPA
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service (Rothaermel‚ 2017). A cost- leadership strategy creates the same or similar value for customers by delivering products and services at a lower cost than its competitors (Rothaermel‚ 2017). A cost leadership example would be Wal-Mart. Wal-Mart strategy is to provide a higher quality of products and services to its customers at a lower cost. Wal-Mart supply chain management is to engage with its suppliers to match products at the best affordable and lowest cost to meet the needs of its customers
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Best-Cost Strategy VS Low-Low Cost Strategy Q1: What is the difference between best-cost strategy and low-cost strategy? Best-cost strategy is when the company makes an upscale product at a lower price which in turn gives more value to customers in exchange of money. This means that the strategy involves focusing towards customers who are value-conscious and are willing to pay money in exchange of a good that has upscale features. Low-cost strategy focuses on niche customers. They sell their
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MODULE 1 AN INTRODUCTION TO STRATEGY & LEADERSHIP 1.7 – 1.14 What are the ways strategies can be developed? Approaches to understanding strategy: ❖ Rational - based on a model in which the conception and execution of strategy are treated as discrete‚ sequential activities. Chandler (1962) defined strategies as a straightforward process made up of two chronological activities. The following steps are typical of the method employed in this approach: 1. The establishment
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COST LEADERSHIP STRATEGY Dell Computers have been the industry leader with there cost-leadership strategy. They strive to provide technology and support at a lower unit cost than their competitors. They are a direct model company. Their unique relationship with customers gives Dell the opportunity to know exactly what their customers want and offer products that their customers need. They have a strong focus on being a "market taker" rather than a "market maker". Capitalizing on their ability
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Exam cases: Kodak Virgin Australia Post Pre-seen exam information Semester 2 2012 Global Strategy and Leadership © CPA Australia Ltd 2012 Case Scenario 1 Kodak case facts Eastman Kodak Company (Kodak) was founded in the late 19th century by amateur photographer George Eastman in Rochester‚ New York. With the slogan ‘you press the button‚ we do the rest‚’ Kodak gave consumers the first simple camera in 1888‚ making a cumbersome and complicated process easy to use and readily
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Competitive Strategies Following on from his work analysing the competitive forces in an industry‚ Michael Porter suggested four "generic" business strategies that could be adopted in order to gain competitive advantage. The four strategies relate to the extent to which the scope of a businesses’ activities are narrow versus broad and the extent to which a business seeks to differentiate its products. The four strategies are summarised in the figure below: The differentiation and cost leadership strategies
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April 17‚ 2017 Lynda Extra Credit 1.Understanding Leadership What is leadership? Leadership skills can be learned and improved. There’s a range of key leadership skills and practices but they fall mainly into four clusters of competencies. Self-awareness‚ building relationships‚ business acumen and organizational strategy. In leadership‚ reputation really is everything. These leadership skills are relevant to every organization‚ and every leadership role‚ whether you’re new to leading‚ or the CEO
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How to Become a McDonald’s Franchisee McDonald’s is the biggest fast-food chain in the world that it boasts more than 30‚000 restaurants in 119 countries. With this unrivaled popularity‚ entrepreneurs who will franchise on McDonald’s will most likely succeed in the business; meanwhile this is how to start McDonald’s franchising. For those who want to franchise from McDonald’s‚ they can visit its companywebsite to know about the opportunities available to them are. Meanwhile‚ the corporation allows
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walmart’s cost leadership/Broad market strategy WALMART’S STRATEGY Basis for Customer Value lowest cost Broad Market Target Market Who: Determining the customers to serve 1.Wal- Mart ensures that it positions itself strategically in the market by offering products that meet the needs of all the population segments. 2.Wal- Mart’s target marketing has been based on the fact that different age groups’ demands are catered for sufficiently What: Determining which customer needs to satisfy •before
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