1. What factors should Ameritrade management consider when evaluating the proposed advertising program and technology upgrades? Why? a. Opportunity Cost – Will Ameritrade benefit from spending money on advertising and technology upgrades more than the next best alternative and more than reinvesting the money. b. Debt-to-Equity Ratio – If this ratio is high then Ameritrade may be able to generate more equity and increase earnings by more than the cost then the shareholders will
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MGT 6060 Financial Management Summer 2011 Prof. Jonathan Clarke Case 3: cost of Capital at Ameritrade Group Members: Kristin Fadeley Venkata Kuppusamy Benedikt Schroeder Yogesh Vasisht Manoj Vattakkunnel Question 1: What factors should Ameritrade management consider when evaluating the proposed advertising program and technology upgrades? Why? In a nutshell‚ Ameritrade’s management should do a cost-benefit analysis‚ comparing proposed investments into technology
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1997‚ Ameritrade has been growing rapidly in sales while maintaining higher than 40% ROE(on average) during 1975-1996. In March 1997‚ Ameritrade filed IPO on NASDAQ (AMTD) and raised $22.5 million. The main purpose of the IPO is to allow the company to continue its growth. Therefore‚ The CEO & chairman‚ Joe Ricketts‚ has approached our firm and eventually retaining our service to help him evaluate his substantial investments in technology and advertising. While the investment is being expected to
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Spring 2010 Ameritrade - Harvard Case Study Background: Ameritrade Holding Corporation is securities brokerage services and technology-based financial services firm from the United States. The company was founded in 1971 and is headquartered in Omaha‚ Nebraska. “Ameritrade MERITRADE for self-directed retail investors; TD AMERITRADE Institutional that provides brokerage and custody services; trading platforms that enables research and analysis; a suite of education
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Cost of Capital at Ameritrade 1) Briefly describe the project that Ameritrade is considering In order to maintain its competitive edge in the discount brokerage market‚ Ameritrade is considering making major investment state of the art technology that can prevent system outages and guarantee 100% reliability. The new system would enable Ameritrade to follow its mission of becoming the largest brokerage firm based on the number of trades. As part of the project the firm would also invest in a new
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Executive Summary: In mid-1997 Joe Ricketts the Chairman and CEO of Ameritrade‚ decided that Ameritrade’s new mission would be to become “the largest brokerage firm worldwide based on the number of trades.” In order to accomplish this mission Ameritrade would need to invest significantly in technology and advertising. This strategy would require large expenditures relative to Ameritrade’s existing capital. In order to gauge the financial impact of these large expenditures‚ there needed to be
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25.6% | Next we had to find appropriate values for Beta D and Beta E. For Beta D‚ we assumed that Ameritrade holds a Corporate A debt rating for their bonds which is 0.21 (Journal of Financial Economics‚ July 1963-December 1991). After this‚ the BE (PROJECT) needed to be computed. Charles Schwab and Quick & Reilly were used as comparable for determining the BE (company) for TD Ameritrade. After running a Regression in Excel‚ it was determined that both Charles Schwab and Quick & Reilly
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Ameritrade Cost of Capital FIN 700 11/14/06 Cohort B-Team 3 Introduction Ameritrade CEO Joe Ricketts contracted our firm‚ B3 Investment Consultants‚ to provide quantitative analysis of a prospective project – entering the deep discount brokerage market. Based on the directives given by Mr. Ricketts‚ the primary focus of our analysis has been to derive an accurate estimate of the weighted average cost of capital (WACC) for this
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Ameritrade Case Writeup questions (do all this as if it is June 1997‚ date of the case): 1. What is Ameritrade’s capital structure? Because there is no preferred stock or long term debt‚ Ameritrade is a 100% equity firm. 2. What is Ameritrade’s cost of equity capital? CAPM= (.0643)+ (1.8264)(.188-.0559)=.2902=29.02% Return on Market=(899.470-757.12)/757.12=.188 Beta calculation on Attached Excel Spreadsheet. 3. What is Ameritrade’s cost of debt capital? Because there is
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Cost of Capital at Ameritrade Christoph Schneider Ross School of Business Basic assumptions Tax Rate Beta Debt Leverage (D/V) Leverage (D/E) 1997 35.5% 0.25 0.00 0.00 1996 39.4% 1995 35.1% Average 36.7% Comparable companies’ βE Tax Rate Beta Debt Leverage (D/V) Leverage (D/E) Discount Brokerage Firms Charles Schwab Quick & Reilly Waterhouse Securities 1997 35.5% 1996 39.4% β E from Jan’92-Dec’96 2.30 2.20 β E from all months 2.35 2.30
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