LULULEMON CASE STUDY FEBURARY 9‚ 2013 Question # 1 SWOT Strengths: niche market leader‚ product technology‚ customer focused‚ quality‚ innovation‚ brand‚ corporate social responsibility‚ and sustainability Weaknesses: perceived female focus‚ Local centricity‚ price point‚ inventory‚ perceived as yoga only‚ distribution‚ and access to stores Opportunities: Product diversification‚ line expansion‚ accessories‚ leveraging perceived expertise‚ category leader‚ and expert Threats: Buyout
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Lululemon was founded by Chip Wilson who took a commercial yoga class in Vancouver and was immediately drawn in to the concept. After spending many years in the surf‚ skate‚ and snowboarding business‚ he found yoga was performed using cotton clothing and this seemed inappropriate because it neither removed sweat adequately nor did it allow for maximum flexibility. Given his passion and expertise in technical athletic fabrics‚ he began a movement in yoga clothing where he relied on feedback from yoga
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April 11‚ 2012 Marriot Corporation: The Cost of Capital Background: Marriot Corporation began in 1927 with J. Willard Marriot’s root beer stand. Over the next 60 years‚ the company grew into one of the leading lodging and food service companies in the United States. Marriot has three major lines of business: lodging‚ contract services‚ and restaurants. Lodging operations included 361 hotels‚ with over 100‚000 rooms that generated 41% of sales in 1987 and 51% of profits. Contract services
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Chapter 9 Cost of Capital 1. What is the WACC? a. Weighted Average Cost of Capital- most firms employ different types of capital‚ and because of their differences in risk‚ the difference securities have different required rates of return. Typically=debt‚ preferred stock and common equity. 2. What precautions must we take when measuring the WACC to use for capital budgeting decisions (future investment)? b. The company’s current and recent past book and market value structures
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with narrow target market problem‚ Lululemon can use their current capabilities and facilities to produce a new line of product which is a market that features fitness lifestyle‚ for example‚ tennis clothing‚ volley ball wear‚ golf wear‚ even casualwear for who are interested in breathable clothes. Lululemon can fabrics‚ labor and facilities that they already had to produce so the marginal cost will be low. There isn’t a need of new factories or equipment. Lululemon should keep on focusing on women
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Expansion into Qatar November 2014 Table of Contents 3 Company Overview 4 Key Factors to be Considered 4 Why Continue our Global Expansion 5 Why Expand to Qatar 6 What Challenges will Lululemon Face 6 Is Qatar ready for Lululemon 8 Is it Feasible to expand to Qatar 9 Next Steps 10 Bibliography Overview of Lululemon Although the company was founded in 1998‚ Lululemon’s first real store opened in British Columbia 2000. Chip Wilson‚ founder‚ had being part of the surf‚ skate and snowboard scene for
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stores outside North America • Increase awareness of the lululemon brand and apparel line • Incorporate next-generation fabrics and technologies in the company’s products to strengthen consumer association of the lululemon brand with technically advanced apparel products and enable lululemon to command higher prices for its apparel products compared to the prices of traditional athletic apparel • Broaden product line by designing lululemon products for a bigger range of athletic activities •
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Pfizer Inc.’S Cost of Capital and Capital structure - Xiaoyue Shi The costs of capital and capital structures for Pfizer Inc. and its two competitors Merck & Co. Inc. and Johnson & Johnson in the pharmaceutical industry are analyzed in this memo. When calculating the cost of common stock for the three companies‚ three different approaches including Capital Asset Pricing Model (CAPM)‚ Discounted Cash Flow (DCF) and the bond yield plus risk premium are applied (Appendix A). For CAPM approach
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How Athleta will Defeat Lululemon: The Impact of Decision Making on Consumer Behavior in Women’s Athletic Apparel Today women’s athletic aparrel is both a highly profitable and competitive market. The $14.3 billion market is growing exponentially‚ about twice as fast as women’s clothing overall . The industry is also quite crowded. There are many companies and brands competing for the market share‚ including Lululemon‚ Athletica‚ Gap’s Athleta‚ and Lucy. Well known brands such as Nike‚ Under Armour
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what it brings to lives of the individuals who work at Lululemon.” -Chip Wilson‚ Lululemon Athletica Founder MGMT 4P90 Lululemon Athlerica SHA LAI # 4181236 2013.June.24th. Table of Content Excusive Summery Lululemon Athletica (usually referred to simply as “Lululemon” or “Lulu”) is a Canadian athletic apparel store that specializes in comfortable‚ quality clothing. The products are specifically designed for an active style. Lululemon have developed a cult-like following among athletes
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