CASE STUDY Lululemon Athletica‚ Inc. Analyzed by: A. Executive Summary: Lululemon Athletica Inc‚ styled as lululemon athletica‚ is a self-described yoga-inspired athletic apparel company‚ which produces a clothing line and runs international clothing stores from its company base in Vancouver‚ British Columbia‚ Canada. The company was founded by Chip Wilson‚ a yoga enthusiast‚ in 1998. The company began as a store selling Yoga fabrics and a studio of practicing
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Lululemon Athletica The athletic clothing brand "Lululemon Athletica" (commonly known as Lululemon) was founded in Vancouver BC in 1998. The first Lululemon shared its retail space with a yoga studio. The Lululemon name was chosen in a survey of 100 people from a list of 20 brand names and 20 logos. The logo is actually a stylized "A" that was made for the first letter in the name "athletically hip"‚ a name which failed to make the grade. The first real store opened in November of 2000. Lululemon’s
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Confirming Pages CASE 6 lululemon athletica‚ Inc. Arthur A. Thompson The University of Alabama I n early 2012‚ investor interest in lululemon athletica— a designer and retailer of high-end‚ yoga-inspired athletic apparel under the lululemon athletica and ivivva athletica brand names—was surging. Over the past 30 months‚ growing numbers of female shoppers were patronizing the company’s stores to pay premium prices for lululemon-branded items that offered performance‚ fit‚ and comfort and were
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SWOT Analysis Company name: Lululemon Athletica Inc. (NASDAQ:LULU; TSX:LLL) Product: Lululemon Athletica produces yoga-inspired athletic apparel for both women and men. Strengths #1. Innovative Design Process Lululemon offers high-quality premium athletic apparel that is designed for performance‚ comfort‚ functionality and style. The innovative design process is attributed to a number of factors such as‚ real-time customer feedback. Lululemon seeks real-time customer feedback on the
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Culture: The culture surrounding Lululemon is tough to pinpoint exactly due to the global scale that Lululemon operates at. Originally founded in Vancouver‚ where “the culture [is] healthy living” (Oliffe‚ J. L.‚ White‚ C. F.‚ & Bottorff‚ J. L. 2013)‚ it is clear to see how Lululemon shaped their foundation of a business into now what is one of the largest clothing retailers in the world. Lululemon stresses healthy living through physical activity: their annual renowned “Seawheeze” half marathon
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GLOBALIZING THE COST OF CAPITAL AND CAPITAL BUDGETING AT AES 1. How would you evaluate the capital budgeting method used historically by AES? 2. If you implemented the methodology suggested by Venerus‚ what would be the range of discount rates one would use around the world? 3. Does this make sense as a way to do capital budgeting? 4. How big a value difference does this new approach make to the Pakistan project? 5. How do these cost of capital modifications translate into changed probabilities
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Last week I read a story about yoga clothes-maker/fashion brand Lululemon and their fairly blatant disregard for any sort of overweight or plus-size consumers. In short‚ they admitted that selling to women who wear size 12 and smaller is an important business strategy for them‚ and that it’s based on “design‚ capacity and operational perspective.” That video seems to only anger some customers more. One wrote in response‚ “On one hand you are bashing us for being fat and on the other hand bashing
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Assignment | Cost of Capital‚ Capital Budgeting and Financial Planning | Chapter(s) | 9‚ 10‚ 12 | Group Name | | Student Name(s) | | Date | | Instructions: HW Assignments will be uploaded to Kean Blackboard and must be accessed from there. You must work in groups where assigned (or independently if not assigned to groups) on homework assignments. Points are noted against each question. You are required to submit Home Work assignments electronically on Kean Blackboard using MS-Office
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9-204-109 REV: OCTOBER 23‚ 2006 MIHIR DESAI Globalizing the Cost of Capital and Capital Budgeting at AES In June 2003‚ Rob Venerus‚ director of the newly created Corporate Analysis & Planning group at The AES Corporation‚ thumbed through the five-inch stack of financial results from subsidiaries and considered the breadth and scale of AES. In the 12 years since it had gone public‚ AES had become a leading independent supplier of electricity in the world with more than $33 billion in assets
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finance framework and the CAPM model‚ for example‚ have to say about risk? What is it? How is it approached? The traditional finance framework uses discounted expected future cash flow to determine the NPV of the project. The amount of the opportunity cost is based on a relation between the risk and return of some sort of investment. People are rational and adverse to risk and need incentive to accept risk. The incentive in finance comes in the form of higher expected returns after buying a risky asset
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