Cost leadership Strategy Strategy used by businesses to create a low cost of operation within their niche. The use of this strategy is primarily to gain an advantage over competitors by reducing operation costs below that of others in the same industry. For example‚ The Swedish furniture retailer Ikea revolutionized the furniture industry by offering cheap but stylish furniture. Ikea is able to keep its prices low by sourcing its products in low-wage countries and by offering a very basic level
Premium Sony Porter generic strategies Marketing
10 3 30 50 minutes Very short answer questions 10 1 10 15 minutes 2. Weightage by content Unit No Unit Sub-Units Marks 1 Introduction 4 2 Consumer Equilibrium and Demand 18 3 Producer Behaviour and Supply 18 4 Forms of Market and Price determination 10 6 National income and related aggregates 15 7 Money and Banking 8 8 Determination of Income and employment 12 9 Government Budget and the economy 8 10 Balance of Payment 7 Total 100 3. Difficulty level of the question
Premium Supply and demand Consumer theory
where labor costs are far lower‚ can be sold using a low-price strategy. If a buyer raises a price-based objection‚ what would you say to convince him that your price is appropriate? Price objections are one of the biggest obstacles salespeople have to conquer. There are two important points to keep in mind concerning price resistance. First‚ it is one of the most common buyer concerns in the field of selling. A salesperson must learn to negotiate skillfully in this area. Secondly‚ price objections
Premium Sales
PRICE RANGE OF PRODUCTS Above is the price range of all Apple products between the years of 1975 to present. Steve Jobs manufactured products that were not just far advanced than other products in the same category‚ but they were also out of reach for most consumers. When Apple Computer launch its Apple II in 1977‚ it cost $1‚298 and if you wanted a more powerful version it would cost you a twice that amount. In 1984‚ Apple Computer released the Macintosh at a price of $2‚495. At these prices
Premium Apple Inc. Steve Jobs Pricing
strength usually falls into one of two headings: • Cost advantage • Differentiation By applying these strengths in either a broad or narrow or narrow scope‚ three generic strategies result: • Cost leadership • Differentiation • Focus These strategies are applied at business unit level. They are called generic strategies because they are not firm or industry dependant. Cost Leadership: This generic strategy calls for being the low cost producer in an industry for a given level of quantity
Premium Marketing Porter generic strategies Strategic management
under efficient operating conditions absorption costing all manufacturing costs are assigned to products: direct material‚ direct labour‚ variable and fixed manufacturing overhead acceptable quality level (AQL) the defect rate at which total quality costs are minimised account classification method (or account analysis) the process in which managers use their judgement to classify costs as fixed‚ variable or semivariable costs accounting rate of return (or simple rate of return‚ rate of return on assets
Premium Costs Cost Net present value
The Cost of College THE PROBLEM: The cost to attend college is high‚ and has been rising for many years. The cost of college is too high‚ a lot of people can’t afford it‚ and unemployment rates are sky high. Why is the cost of college so much? The best answer would be our economy. Our economy has a great effect on the rising prices of everything‚ including college tuition. Another factor influencing the price of college is the demand for a higher education‚ for a well-paying job is more than ever
Premium Higher education University Madrasah
Lesson-13 Elements of Cost and Cost Sheet Learning Objectives • • • To understand the elements of cost To classify overheads on different bases To prepare a cost sheet Elements of Cost Raw materials are converted into finished products by a manufacturing concern with the help of labor‚ plants etc. The elements that constitute the cost of manufacturing are known as elements of cost. The elements of cost include the following: • • • Material Labor Expenses Each of these elements is again subdivided
Premium Variable cost Total cost Marginal cost
Price Sensitivity Model In the 1970s‚ Dutch economist Peter H. van Westendorp introduced a simple method to assess consumers’ price perception. It is based on the premise that there is a range of prices bounded bya maximum that a consumer is prepared to spend and a minimum below which credibility is indoubt. The Price Sensitivity Meter (sometimes called the Price Sensitivity Measurement) is based on respondents’ answers to four price-related questions. A simple and easily executable
Premium Pricing Marketing
CHAPTER 3 COST-VOLUME-PROFIT ANALYSIS TRUE/FALSE 1. To perform cost-volume-profit analysis‚ a company must be able to separate costs into fixed and variable components. Answer: True Difficulty: 1 Objective: 1 Terms to Learn: cost-volume-profit (CVP) analysis 2. Cost-volume-profit analysis may be used for multi-product analysis when the proportion of different products remains constant. Answer: True Difficulty: 1 Objective: 1 Terms to Learn: cost-volume-profit
Premium Variable cost Costs Contribution margin