FROM: DATE: SUBJECT: Ms.Rogers Kailin(Karen) Dong September 3rd‚ 2012 Recommend a cruiser behavior estimation system to improve CRM process As you requested‚ I have investigated the current competitive position and strategies of Carnival Cruise Line (CCL) and implemented the analysis. I suggest that CCL keep promoting the “Fun Ship” theme and make an IT investment in Cruiser Behavior Estimation system by analyzing the consumer behavior activity data. The IT improvement will help CCL to achieve
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Pantola‚ Andrea Kristine J. CRUISE IHM41 Carnival Cruise Lines Carnival Cruise Lines takes pride in being the "World’s Most Popular Cruise Line". Growing from one converted ocean liner in 1972 to a fleet of 22 modern cruise ships today‚ the line has been an outstanding success. Indeed‚ without it there would have been no Carnival Corporation‚ the largest firm in the cruise business and parent company of Holland America‚ Curnard‚ Princess‚ P&O and several other major lines. Passengers
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Carnival Cruise Lines case Questions 1. What global forces have contributed to the growth of the cruise industry? Two major factors that have contributed to the growth of the cruise industry are the change in the competitive environment brought about by the advent of transoceanic airline service and increasing discretionary incomes. As demand for liner travel declined in response to the development of less expensive and much faster air service‚ shipping lines were forced to respond to
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Introduction The cruise industry has been growing between 1990 to 2005‚ recording an expansion of passenger level from 4.4 million to 13.9 million.1 The growth has led to cruise industries to build larger and diversified ships‚ and to provide more local ports‚ destinations and new on-board or on-shore activities that match demands of consumers.2 In order to cope with the global trend and become a leading regional cruise hub‚ the Kai Tak Cruise Terminal was built in May 2010 and
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Pollution Caused by Cruise Ships James Tapp Business Ethics‚ BUAD 5304 Cruise ships and the industry as a whole are vital to the economic stability of the local port cities in which they dock at daily. These ships carry up to 3‚000 passengers who spend enormous amounts of money at tourist locations around the world. It is estimated that millions of dollars are generated and placed into the tourism markets annually. This is great news for local communities that depend on the cruise ship industry
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The Cruise Ship Industry Carlene Shaw Northern Caribbean University Tour209: Caribbean Tourism and Travel Ms. Murihead Question 2 1. (a) Critically evaluate the impacts that the cruise ship industry has on destinations. (b) Suggest recommendations that can be used to minimize or mitigate the problems Identified in question 2a.
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The Disney’s cruise line has many strength and most of those strengths are attributed to the brand name and image that Disney has created over the years. Walt Disney was ranked 7th in the top 50 Global Brand ranking of the “Weekly Business Magazine.” The Disney Company has entered many different market niches over the years. These market segments are utilized very well in the Disney cruise. The company is the second largest entertainment and media corporation around the globe. The characters
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Since the Kai Tak Cruise Terminal opened‚ cruise tourism has been developed rapidly. In 2017‚ the number of ship calls attains about 250 while passenger throughput attains 850000 (“Speech by‚” 2017). Recently‚ World Dream launched homeport in Hong Kong. By developing cruise tourism‚ is there any impacts affect Hong Kong and the region? For economic aspect‚ Hong Kong and the region can be benefited from cruise tourism. With increasing number of cruise tourists‚ it brings economic benefit to the
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La Fuerza Feasibility Analysis Introduction 3 Summary Of The Concept 3 The Destination 5 Key Points of the Innovative Idea 5 1 MARKET ANALYSIS 6 1.1 Industry Age‚ Size‚ and Growth Rates 6 1.2 Industry Trends and Changes 6 1.3 Industry Structure 7 1.4 Market Characteristics 9 Market Segmentation: 9 Ecotourist Profile: 10 2. COMPETITIVE ANALYSIS 12 2.1 Major Competitors (direct‚ indirect‚ future)
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thorny issue it is fundamental to examine the experience of the countries that have‚ at least in theory‚ profusely embraced ecotourism‚ evaluating its natural and social impact on fragile environments‚ and the national cases of the Galapagos Islands‚ Costa Rica and Tanzania provide notable examples of how the success‚ or failure‚ of ecotourism is greatly determined by the extent to which national laws and development strategies are implemented. Ecotourism is a form of tourism in which the conservation
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