STUDY: COSTA EXPRESS The brief Millions depend on the hot jolt of java a perfect elixir to jumpstart their day. Coffee now an essential part of the busy fast life helps to keep us functioning and match the pace. In this age of quick fixes‚ a perfect flavorsome cup of coffee also will no longer need waiting. Costa Coffee plans to introduce ‘coffee on the go’. Whitbread the parent company for Costa has acquired self-service coffee chain Coffee Nation and plans to launch a new brand‚ Costa Express
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About the Brand Costa Coffee is a fast growing global coffee venture. SWOT Analysis for Costa Coffee Strengths Weaknesses Family friendly e.g. Babyccino Costa Express 800 more stores than closest competitor- greater physical presence Responsible brand image - Costa Foundation‚ Rainforest Alliance Few international stores Very fixed menu Opportunities Threats Targeting different consumers with different product line Continued expansion Expanding different consumer market Cooperation
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ABSTRACT Cruise control system is developed for highway driving. This system is useful for driving in roads which are big‚ straight‚ and the destination is far apart. When traffic congestion is increasing‚ the conventional cruise control becomes less useful. The adaptive cruise control (ACC) system is developed to cope up with this situation. The conventional cruise control provides a vehicle with one mode of control‚ velocity control. On the other hand‚ ACC provides two
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“Forever a Kid at Heart” Being out in the middle of the ocean on a “magical” cruise ship is my definition of perfection. Disney World is known to be the most magical place in this world but that also holds true with the Disney Cruise Line. I have personally been on five cruises‚ and all have been with Disney‚ and I have never enjoyed myself more than being on those boats. Disney Cruise Line has a total of four ships and each have their own distinctive design‚ with beautiful gold swirls on the sides
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Report on Costa v ENEL The following report gives a short overview on the judgment of the European Court of Justice of 15 July 1964‚ the so called Costa v ENEL case. Besides the judgment itself the report also refers to the treaty on European Union and the treaty establishing the European Community as well as to the book “Comparative Law in a Changing World”. Due to article 234 (ex 177) EC‚ giving the European Court of Justice the jurisdiction to give preliminary rulings concerning among others
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Carnival Cruise Lines is a British-American owned cruise line based in the Doral suburb of Miami‚ Florida (Carnival Cruise Lines‚ n.d.). The company offers vacations that appeal to a wide range of lifestyles and budgets. Carnival was founded in 1972 as an independent company by Ted Arison. The cruise line company became known as the world’s most popular cruise line and in 1987 it made an initial public offering of 20 percent of its common stock. The public offering provided the company with an influx
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on the this Disney Cruise. The Dream Cruise is very interesting and impressive. The Disney Dream Cruise crew
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War I and II required use of cruise ships as troop carriers. After the war ceased‚ they were used for transporting displaced refugees seeking a new start in distant lands. The industry recovered speedily as the government heavily funded the building of cruise ships with the view to possible redeployment in the future. Even though huge breakthroughs in the flight industry dented the flow in transatlantic journeys‚ the sixties witnessed the start of the modernized cruise ships. People desired to relive
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planes are following and finally cruise ships. Travel by plane is obviously the fastest option‚ followed by the car and then cruise ship‚ which is not meant to be a fast option of transportation‚ it is meant for people to relax and be entertained while on the sea. Air Fares are more expensive then travels by car and cruise ship‚ where at the ship; the traveler is traveling at the same time as enjoying the vacation. Under certain circumstances‚ taking a cruise to the destination of choice‚ to
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whole new perspective of life. 4. Introduction Backpack and cruise liner adventure S.A is a holiday tour for three Germans and one South African in South-Africa for 14 days. The holiday starts with a 8 day tour through Kwazulu-Natal and Gauteng for different activities (Photography‚ Game viewing‚ Adventure activities and S.A Cultures) and then ends with a 4 day cruise package from South-Africa to the Portuguese islands on the MSC Sinfonia. (a)Land
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