COSTCO CASE STUDY Darla J. Smith Business Capstone Professor Kim Oesterle June 13‚ 2011 Costco is a membership warehouse pioneered by discount merchandising sage Sol Price. Jim Sinegal left the Price and started Costco with Jeff Brotman in 1983. After opening the first Costco store within approximately 18 months the pair had opened nine stores in five states. In December‚ 1985‚ Costco became a public and raising additional capital for expansion. Costco is a member based wholesaler that
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Costco:Internal / External Analysis Table of Contents INTERNAL ANALYSYS: • About Costco • Mission Statement • Corporate Governance & Stakeholder Management • Locations • Strategic Objective • Primary Activities • Support Activities • Costco Membership • Financial • Net Income • Net Sales • Membership Fees • Gross Margin • Selling‚ General & Administrative Expenses • Cash Flows • Expansion Plans • Conclusion EXTERNAL ANALYSIS • Demographics • Socio-cultural • Political/Legal
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Chapter 1 An Introduction to the Foundations of Financial Management Learning Objectives Identify the goal of the firm. Understand the five basic principles of finance and business‚ the consequences of forgetting those basic principles of finance‚ and the importance of ethics and trust in business. Describe the role of finance in business. Distinguish between the different legal forms of business. Explain what has led to the era of the multinational corporation. Slide Contents 1. The
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Costco vs. Wal-Mart With $401.2 billion revenues‚ the retailing giant‚ Wal-Mart‚ has been ranked as the 2nd place of 2009 Fortune 500 companies. This company is seen as the most successful business in the world today but also viewed as the vital indicator to observe the status of financial crisis recovery. Wal-Mart has won market share during the recession by offering customers lower prices as its successful marketing strategy. Moreover‚ Wal-Mart is long for expanding its kingdom all over the world
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Key Problems c-39 The key problems for Costco involve the current global financial conditions‚ demographics‚ the ability to keep market share in North America and the ability to find ongoing and reliable sources of merchandise. The current economy is showing substantial declines in consumer durable spending as people defer such purchases as furniture and large appliances. In addition‚ according to the MasterCard financial report for May 2010‚ purchases of apparel have declined 6% for women
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September 28‚ 2012 CHANGE DIAGNOSTIC The navigator basis of image has the control to navigate the company through external issues. Costco employs a divisional organizational structure that is nationwide and divided into three different divisions. Each division is controlled by an Executive Vice President and the regions are divided for the Senior Vice President. Costco opens its stores in different states such as the first time to open in South Carolina‚ “It’s pretty much spread like wildfire” (McMaster
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| Promotion Strategy: Costco Wholesale | | Introduction and Competitive Landscape Our general findings about Costco are that it is an all-around great‚ moneymaking‚ expanding company. To start off‚ Costco is a membership warehouse that offers its customers low prices on exclusive‚ private-label products in a wide assortment of merchandise categories that generate high sales volumes and quick inventory turnover. A combination of this turnover‚ resourceful distribution‚ merchandise with
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1 Case Study Assignment 2: Costco Wholesale 1. What is Costco’s business model? Is the company’s model appealing? Why or why not. Costco’s business model is to generate high sales volume and rapid inventory turnover by offering members very low prices on a limited selection of nationally branded and select private-label products in a wide range of merchandise categories. The company’s business model is appealing from an operational standpoint; in the pursuit of its goal of selling a high volume
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In 1983‚ Costco Wholesale Corporation‚ the fourth-largest retailer in the United States‚ was founded by former Price Club executive‚ Jim Sinegal‚ and lawyer Jeffrey Brotman. Costco focuses on selling products at low prices in bulk packaging and focuses mostly to large families and small businesses. They sell products like flat-screen TVs‚ gallon jugs of mayonnaise‚ and coffins. Costco operates 556 stores worldwide: 405 in the United States‚ 77 in Canada‚ 31 in Mexico‚ 21 in the United Kingdom‚
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Assignment for Course: Submitted to: Submitted by: Date of Submission: Title of Assignment: Costco Case Study CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledge and disclosed in the paper. I have also cited any sources from which I used data‚ ideas of words‚ whether quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this
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