Introduction Costco is the fifth largest general retailer in the United States. Currently‚ it operated 608 warehouses‚ of which 439 are in the United States and the rest are in Puerto Rico‚ Canada‚ Mexico‚ UK‚ Japan‚ Taiwan‚ Korea and Australia. They also have an online business as well as‚ Costco Travel to complement their warehouse operations. Costco actually focuses on selling their products to customers as a lower They gain an estimate of over $70 billion USD (2008) are generated through
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Case Discussion – Assignment Questions Case (2): Costco Wholesale in 2008 1. What is Costco’s business model? Is the company’s business model appealing? Why or why not? Costco is a membership warehouse business. It allows corporations and consumers the opportunity to buy memberships to the warehouse club. The membership allows members to buy a range of selective items‚ many times in bulk. These items consist of H&B‚ food‚ household items‚ electronics and many other item categories
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Costco: Steering Into the Blue Ocean Background: Costco’s first location opened in 1976 in Moreno Boulevard‚ San Diego. Costco was originally named Price Club and later merged with Costco in 1993 by 1997 all the warehouses were renamed Costco Wholesale Warehouses. Costco was a small business but was very ambitious and thus expanded into warehouse clubs. Currently‚ Costco operates more than 663 warehouses and is a global powerhouse. Its total sales have surpassed $64 billion in recent years.
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How well is Costco performing from a financial perspective? When Jim Sinegal founded Costco in 1983‚ the mission was to continually provide its members with quality goods and services at the lowest possible prices. In looking at the company’s performance in the fiscal years 2000-2006‚ the mission‚ to build a financially healthy company‚ has paid off well for those stockholders who invested in the membership warehouse idea. Our analysis looks at four areas to understand their financial performance
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57-70) to do complete five-force analysis of competition in the North American wholesale club industry. 2. Do all three warehouse club rivals—Costco‚ Sam’s‚ and BJ’s Wholesale—have highly similar strategies? What differences in their strategies are apparent? Does one rival have a better strategy than the others? Does one rival have a somewhat weaker strategy than the other two? 3. Which of the three warehouse club rivals has been the strongest financial performer in recent years? Support your answer
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great bargains and Costco is setup to keep the customer coming back to find them. 2. What are the chief elements of Costco’s strategy? How good is the strategy? The cornerstone of Costco’s strategy was low prices‚ limited selection‚ and a treasure-hunt shopping environment. Chief elements of Costco’s strategy were low prices‚ limited selection‚ and a treasure-hunt shopping environment. The ultra-low pricing strategy includes a mark-up capped at 14% and Kirkland‚ a Costco brand designed to be
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to understand the customers. Price Club (1990) states “Instead of communicating with the whole world‚ you communicate one-on-one with the people you want to reach”. According to this information obtained from the membership it can be suggested that Costco can pre-select the demographics of their customer base. According to Comparative demographics (2008).Comparative demographics in US market shows‚ that 85% of heavy wholesale club shoppers are from the upper income groups and in regards to the household
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Figure 2.1. shows that total revenue and operating income at Costco from 2003 to 2006 is increasing‚ and the company has a steady expansion. These numbers can prove Costco’s success and Jim Sinegal‚ CEO and cofounder‚ does a great job in the company. Sinegal saves on operation costs in order to provide low price while still keeping high quality products for customers such as constructing warehouses with inexpensive concrete floors‚ providing each product with only one size‚ carrying less variety
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Within business‚ performing environmental scans involving the comparison and measurement of external and internal business is extremely important as it helps in the strategy development process which has a direct influence on business success. Environmental Scan Value creation and building is an essential part of any strategy directed at obtaining and sustaining competitive advantages against any company’s rivals. Strategic business planning must focus upon financial record keeping and the modifications
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Case Study: Costco Wholesale Corp. Financial Statement Analysis (A) A-186A 1. Chief elements of Costco’s Strategy Costco’s strategy relies on 3 main components: Customers‚ Supplier and Operating efficiency. Costco delivers the value to its customers by: products provided by no more than 14% over distributors price‚ Lowest per unit price in the optimal container‚ Kirkland brand name quality at discount prices. Costco target the customer segment of middle class customers in addition to small business
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