Marketing Plan Costco Companies‚ Inc. MKT 680 Presented by Jose D. Carmona May 10‚ 2012 1. Executive Summary Costco Wholesale Corporation‚ which began operations in 1983 in Seattle‚ originated the membership wholesale club retail concept. By providing low prices on consumables like fresh foods‚ health and beauty care items‚ high-quality apparel‚ electronics‚ jewelry and other general merchandise‚ the company pioneered the retail concept that encourages members to visit regularly to achieve savings
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Costco Analysis Part 1 Memorandum To: CEO John Sinegal Cc: Dr. Birjandi From: Stephen Collum Date: 11/29/2009 Subject: Costco’s Business Analysis Dear John Sinegal‚ I’m writing you to give you my analysis of your company Costco. I’m impressed with your managerial skills used during your year-round warehouse visits. Also‚ the transition from the old workplace to the new workplace is incredible. Last I would like to praise your company’s high employee retention rate.
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Marketing Segmentation Targeting‚ and Positioning Segmentation‚ targeting‚ and positioning together comprise a three stage process. (1) Determine which kinds of customers exist. (2) Select which ones we are best off trying to serve and‚ finally. (3) Implement our segmentation by optimizing our products/services for that segment and communicating that we have made the choice to distinguish ourselves that way. Segmentation involves finding out what kinds of consumers with different needs exist
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Case Study: Costco Wholesale Corp. Financial Statement Analysis (A) A-186A 1. Chief elements of Costco’s Strategy Costco’s strategy relies on 3 main components: Customers‚ Supplier and Operating efficiency. Costco delivers the value to its customers by: products provided by no more than 14% over distributors price‚ Lowest per unit price in the optimal container‚ Kirkland brand name quality at discount prices. Costco target the customer segment of middle class customers in addition to small business
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EXECUTIVE SUMMARY The purpose of this report was to examine the implications on employees motivations used at Costco Wholesale Corporation. Research for this report included a review of current literatures on web-based tuition and Costco’s annual report‚ as well as other sources from electronic newspapers. The major findings indicate that while there is a need for some monetary rewards‚ and compensation‚ employee empowerment‚ leadership‚ and learning development should be seen as a way of enhancing
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Costco Case Questions 09/26/2013 Question 1: Competition in the North American wholesale club industry is high‚ with Costco being its leader at 56% of the market share. Main ways to compete are lower prices‚ more efficient operations‚ and reduced labor and overhead costs as well. Some of the clubs do the bare minimum in advertising while others‚ like BJ’s‚ spend more money on it (special Christmas radio advertisement and such). Out of the five competitive forces‚ the strongest is the rivalry between
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CASE 2: COSTCO WHOLESALE IN 2012: MISSION‚ BUSINESS MODEL‚ AND STRATEGY. Costco was founded by Jim Sinegal and Jeff Brotman. The first Costco store began operations in Seattle in 1983. In December 1985‚ Costco became a public Company. In August 1999‚ the name was changed to Costco Wholesale Corporation. The Strategy-Making and Strategy-Executing Process in Costco: 1. Developing a strategic vision‚ mission‚ and core values: Mission: to continually provide our members with quality goods and services
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BMMT Costco is basically a retail/wholesale store that defies the laws of retailing. They take the rules‚ bend‚ and do the complete opposite of it and makes a profit off of that strategy. Costco’s demographic is based on and catered to college-educated individuals with an annual salary of at least $100‚000 a year. What makes them unique is that they do the opposite of what you see and know about most retail stores and they have become successful at doing that. This strategy alone is why Costco has
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1. Describe the culture at Costco. Organizational culture has been described as shared values and beliefs that underline a company’s identity. A strong culture that encourages employees from the top to the bottom in adaptation and change can increase organizational performance by energizing and motivating employees‚ shape behaviors‚ unify personnel in the goals / objectives and align employee’s actions with the priorities of the company (Daft‚ R.‚ 2013). Creating a constructive culture should
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BUSINESS RESEARCH ON COSTCO WHOLESALE CORPORATION PRESENTED TO: TIM CARROLL PREPARED BY: YUZHEN LIN ID# 122629 CHENGKAI LV ID# 126218 February 14‚ 2014 TABLE OF CONTENTS 1. Executive Summary............................................................................................. 2. Company Analysis 3. Industry Analysis..............................................................................................
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