BRAND EQUITY Why recently ads have used old Hindi songs in place of jingles? SWITCH on the telly and chances are that you will catch an old Hindi number. Now‚ they could either be from the numerous music channels playing retro numbers or songs running on television commercials . And with so many commercial breaks‚ one sees more Hindi songs as jingles for TVCs than the original song itself. So from ‘Pehli Tareek’ for Cadbury to ‘Hum jab honge’ for SBI Life to ‘I love you’ for Nestle Kit Kat‚ the
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old. With this campaign PARA will not only increase shopping frequency and grow share of wallet among current female customers ages 25-34‚ but will compel women to choose JCPenney for every first impression. Through PARA’s research‚ critical analysis and understanding of the company‚ market‚ target audience and media‚ PARA has created a fully-integrated marketing campaign that will guarantee new female JCPenney shoppers age 25-34 as well as re-create loyalty among female shoppers 24-35. PARA
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CHALLENGE ON KBANK’S SERVICE EXCELLENCE By Natnicha PRACHAKITTIKUL (ETU20150043) MSc in International Luxury and Brand Management ESC Rennes School of Business Abstract Many people have doubt about KASIKORNBANK (KBank) service. As double standard still remains in KBank branch services‚ it is urgent need for KBank to improve its services in order to meet its commitment “Towards Service Excellence (at every level)”. In this essay‚ five features of service‚ 7Ps service marketing mix‚ and SERVQUAL
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original products. Secondly‚ nothing but the brand. A lot of people buy clothes only because it’s Louis Vuitton‚ Burberry or Ralph Lauren‚ boots because it’s Jimmy Choo’s or Louboutin or electronics from Apple and some of them are paying only for the trademark but the rest is conscious that if they pay more they will have not only original product with signature that everybody will recognize but also best quality product. It’s not accidental that some brands are more expensive then other‚ they have renown
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summary Sunsilk is one of the world ’s most popular hair care brands and is currently marketed in more than 50 countries. It was launched in India in 1964 .Over the decades it has been revamped‚ constantly keeping it contemporary with the changing times and consumer preferences. Objective: To enable brand image measurement of Sunsilk. Methodology: The two models developed are: 1 Model used Instrument of data collection Sample size Brand asset valuator model Questionnaire 25 respondents 2 Model
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managed a large number of staff during my past 22 years of empirical experiences and hands-on knowledge in luxury retailing‚ merchandising‚ buying and designing .With these skill-set‚ I am well qualified to increase the revenue and improve the brand image through thorough organizing and planning in all parts of retailing from designs through point of sale . As we say in New York "if you can make money for me‚ you are hired". Also please Google my name for images and videos. WORK EXPERIENCE
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1. What is the purpose of a trademark? To distinguish the goods and servicesx of one trader to another. Once the trademark is registered‚ it provides legal protection for your brand which is protected in the whole of Australia. 2. Compare and contrat a trademark and business name Many people are confused with the difference between a trademark and a business name. A trade mark is what identifies the product or service. It also helps from distinguishing similar products from copy cat companies
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Table of Contents INTRODUCTION 2 COMPANY PROFILES 3 HMV GROUP PLC 3 THE GAME GROUP PLC 3 VERTICAL ANALYSIS 4 HMV 4 GAME 5 HMV VS GAME 5 TREND ANALYSIS 6 HMV 6 GAME 7 HMV VS GAME 7 HMV: FINANCIAL POSITION VERTICAL AND TREND ANALYSIS 8 GAME: FINANCIAL POSITION VERTICAL AND TREND ANALYSIS 11 HMV VS GAME 12 PROFITABILITY 13 GROSS PROFIT‚ MARK UP AND NET PROFIT MARGIN 13 HMV 13 GAME 13 RETURN ON CAPITAL EMPLOYED 14 PYRAMID RATIOS 15 RETURN ON EQUITY 16 EFFICIENCY 17 RECIEVABLES
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The Impact of Brand Personality on Brand-Aroused Feelings Dr Karen Miller School of Management and Marketing‚ University of Southern Queensland‚ Toowoomba‚ QLD‚ Email: Miller@usq.edu.au Brand managers are increasingly using brand personality to differentiate and uniquely position their brand without really knowing its effects. This study begins to addresses this gap by examining the effects of brand personality on brand-aroused feelings across the product categories of sport shoes‚ mobile phones
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Group Centralizes Its Supply Chain Processes and Brings Its Innovative Cheese Brands to a Global Audience B el Group was established in 1865 in a mountainous region of France called Jura. Cheese maker Léon Bel discovered that‚ by melting whole cheese with butter‚ he could create processed cheese with a much longer shelf life. He decided to call his new product La Vache Qui Rit‚ or The Laughing Cow — and a global brand was launched. Over the years‚ Bel Group gained great popularity in the European
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