Marketing and Organizational Success The primary focus of any organization is the customers. Organizations‚ whether for-profit or nonprofit‚ establish a goal of providing quality products and services to customers. Their primary goal is to reach sustainment. Organizational success is dependent upon the customers’ willingness to purchase or use the services and products that the company is supplying. Companies must strategize ways to compete with other similar companies offering the same or
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PRINCIPAL OF MARKETING NOTES IMPORTANT QUESTION FOR FINAL EXAMINATION UNIT I 1. What is meant by marketing? Explain the nature of marketing 2. Explain the functions or scope and classification of marketing. 3. What are the concepts of marketing. 4. What is meant by marketing mix? Explain its features. 5. What are differences between selling concept and marketing concept. 6. Write about the principles of marketing mix. 7. Explain the factors influencing marketing mix. 8. Explain the importance of
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Microsoft What is Microsoft? Microsoft Corporation is an American multinational software corporation headquartered in Redmond‚ Washington that develops‚ manufactures‚ licenses‚ and supports a wide range of products and services related to computing. The company was founded by Bill Gates and Paul Allen on April 4‚ 1975. Microsoft is the world’s largest software maker measured by revenues. It is also one of the world’s most valuable companies The history of Microsoft began on April 4‚ 1975‚ when
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Marketing: The Importance of Marketing in Organizational Success Marketing: The Importance of Marketing in Organizational Success In the corporate world today‚ in 2008 creating a thriving corporation faces many challenges. These obstacles often affect their rate of longevity. Even industries that are internationally recognized and set the standards struggle daily to maintain status quo. Marketing is a vital component to the prosperity of all organizations. The marketing strategies include obtaining
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The Marketing Environment consists of a complex set of interacting forces and influences outside the marketing department of an organization. The Marketing Environment affects the organization’s ability to build and maintain mutually beneficial relationships with its target customers. Through continuous monitoring its Marketing Environment a company must be able to anticipate change and act in a pro active way rather than leaving it to a reactive reaction. It must also keep up to date by realizing
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The 1980s saw a revamped economy and a huge change in society‚ unlike any that had been seen since the 1920s. The 1970s left a general feeling of unease‚ which the 80s sought to correct. Because of the new economy‚ the 1980s was a decade filled with luxury and indulgence. The generation following the “Baby Boomers” was dubbed “Generation X.” The 1980s saw “Generation X” turn into the “me” generation. The number of well-educated young people was rapidly growing‚ which allowed for good jobs‚ with
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The housing Act 1980 was an act of parliament passed by the parliament of the United kingdom that gave five million council houses tenants in England the right to buy their houses from their local authority (The guardian 2015) This social policy has an impact on social workers in 21st century. Most of the homeless are lone parents‚ low income‚ young people‚ old age‚ unemployment disabled and ill health these are the group of people who are more likely to be supported by a social worker. But due
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Could There Be Only One Culture? Globalization is an idea which has spread throughout the whole world for the past couple centuries. Technological development has enabled the expansion of globalization. Now in 2012‚ the idea has evolved into a reality that to which every business‚ government‚ and individual has to adapt. English is inarguably the global language. Ironically‚ it is not the largest spoken language‚ but it is the most wide spread. 375 million people speak it as a first language
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1920’s "The best of times‚ the worst of times." The 1920’s was not a "roaring" time for immigrants and citizens of America. It harbored some of the harshest laws and brutal government restrictions. Immigrants were cast out by a post war country and alcohol banned in hopes of making our country purer. The 1920 was not the best of times. The prohibition of alcohol in the United States lasted from 1920 until 1932. The movement began in the late nineteenth century‚ and was fueled by the formation
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Adversity brings out both the best and worst in us. It really depends on an individual. Some people turn into heroes when disaster happens and others turn into looters. Others sit helplessly waiting for help. Adversity tests the "metal" of a person. Adversity is part of life. How we react to it is based on genetics‚ human nature and learned behaviour. There are usually three different repeatable behaviours that people display in a crisis. Firstly‚ they do nothing‚ they freeze and become paralysed
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