Media Mix Modeling 2.0 The Fine Art of Blending and Mixing Paid & Earned Media to Build Brands ARF RE-THINK 2010 DRAFT VERSION Pete Blackshaw‚ Executive Vice President Nielsen‚ Digital Strategic Services pete.blackshaw@nielsen.com Blackshaw “Media Mix Modeling 2.0” 1 Summary Improvements in online measurement and the growing adoption of consumer listening platforms are laying foundation for a new framework for maximizing brand value through mixing and weighting “Paid” and “Earned”
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The Teleological Argument By Zenny Saheel Metaphysics is the branch of philosophy which studies the nature of “being”. The search for the existence of God has been questioned many a time and astounded many philosophers and scientists alike. By looking at certain arguments for the existence of God we are not only attempting to see if God exists but what God is like. Omniscient (All seeing)‚ omnipresent (Present everywhere)‚ omnipotent (All powerful)‚ Benevolent (Good) and Eternal (Always Existed)
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Media Censorship Today there is much controversy over whether there should or shouldn’t be censorship of the media. Censorship should not be imposed on citizens by the government or other agencies; adults have a right to view or listen to what they choose. Additionally‚ if children’s media is censored‚ parents are the ones to monitor and regulate it. Parents should monitor children’s viewing of television and also what they hear on the radio‚ CD’s‚ and tapes. Censorship includes the examination
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think of when you encountered the word argument as you began to read this chapter? What do you think now? When I first encountered the word argument‚ I thought of it as being an argument between groups of people that try to convince each other to agree on their point of view. Now I think of it as standing up for your ideas‚ defending them‚ and minimizing the opposition by being persuasive. 2. Provide three examples of your own to illustrate the statement “argument is everywhere.” One of your example
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Counter-Terrorism strategy before 9/11: Since the creation of Pakistan in August ‚1947 various governments have taken several measures to combat terrorism as well as introduced special legal measures to deal with criminals offended outside the regular criminal regime. This included‚ The public Representative Offices Disqualification Act (PRODA) 1949‚ The Elected Bodies Disqualification Order (EBDO) in August‚1959‚ Suppression of Terrorist Activities (Special Courts) ordinance 1957 and Anti-Terrorism
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their father’s gun. Up on asking the 12 year old‚ he mentioned they were acting out what they had seen on television a night before. A person tends to adapt what one sees and the media engraves images into ones’ mind‚ so they think it is the norm although‚ it is an absurd idea. Kids are generally influenced by the media. The American Academy of Pediatrics‚ Testimony before the U.S. Commerce Committee: “Before age 8‚ children cannot discriminate between real life and fantasy. Onscreen violence is
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Visual Argument: Purpose and audience: In today’s society‚ images play a large role in defining who we are‚ in communicating ideas‚ and in shaping what we think. For instance‚ controversy surrounded the President using images of the World Trade Center tragedy for purported political gain. The advertisement for drinking more milk (“Got Milk?”) is a popular image‚ while MTV moved young people toward small visual sound bites. Think about what type of images “speak” to you. Think about what certain
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A New Argument for Morality: A Critique The Prince‚ one of the first works of modern philosophy‚ was written in the genre of political doctrine: the Mirror of Princes. This style was reflected in the works of many writers of antiquity‚ such as Seneca and Isocrates‚ extending as far back as to the apices of traditional Western culture and civilization in Rome and Greece. As The Prince derives its thought from classical roots of political thought‚ its originality is questionable. The third chapter
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Arguments are an integral part of human society‚ and structuring these arguments properly is important to emphasize a point. In the documentary I Can Change Your Mind About Climate‚ many legitimate and illegitimate arguments are put forward to the viewer. Some of these arguments are structurally wrong‚ and in some of them the premises are not relevant to the conclusion. The purpose of the documentary was for the two main protagonists‚ Anna Rose and Nick Minchin to try and change each others minds
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Writing an Argument Assignment MGT/521 Writing an Argument The first essential thought to an argument is to understand the basis of that argument. Each speaker would want to determine the purpose and align their thoughts and sources for credibility and validity. Communication skills are important as well as determining the proper channels when presenting an argument. Four steps demonstrate how to present an argument fairly for both parties. The argument topic is on the use of Wikipedia. The
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