Mark 442 – Product Management Lecture 7 Lecture Objectives 1. Describe the 3 dimensions of a product. 2. Discuss issues relative to product standardization versus customization. 3. To review what constitutes a product and what elements can be standardize or customized. 4. Describe the relationship between product adoption and customization/standardization. 5. describe 5 factors that affect product adoption. Notes What is a product? Product Includes: core product and packaging
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look at other alternatives. 3- Locate information on the tiffany versus eBay lawsuit mentioned in the case. Identify the arguments of the plaintiff and the defendant and who prevailed. What are the implications of that lawsuit for the sale of counterfeits in online auctions? I have located the article on Bloomberg BusinessWeek and apparently Tiffany had sued eBay for not
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Chemistry of Anti-money Counterfeiting Technology: The New Generation Philippine Banknotes I. Abstract Counterfeiting money is a big business for criminals. Nearly $70 million of fake currency gets used daily‚ costing consumers millions. In the present day‚ there are many new technologies that have been discovered and studied in order to help put counterfeiters out of business. Our currency is something that we must protect‚ which is why these technologies and discoveries are very important
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Video piracy is a form of theft. Specifically‚ it refers to the unauthorized copying or use of intellectual property. Intellectual property is knowledge or expression that is owned by someone. One type of intellectual property is movies‚ which is protected by copyright law. Many of the issues dealing with piracy have to do with the difference between intellectual property and physical property. A DVD‚ for example‚ is a piece of physical property‚ but the video on the DVD are intellectual property
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invest in pleasing their customers. They have also proven that adapting to technology advances will also assist in retaining the current customers too. Louis Vuitton Case Study Question Two The production and sale of counterfeit goods is a global‚ multi-billion dollar problem and one that has serious economic and health
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Reflection Summary of Counterfeit Gods The introduction to the book starts by listing what counterfeit gods are in our lives. Gods such as beauty‚ fame‚ power‚ money‚ achievement‚ and the shrines we build to them i.e.‚ office buildings‚ spas‚ gyms‚ studios etc… They all play a part in our individual lives. The author Timothy Keller also brings to light what we are doing with good things in our lives like a healthy family‚ successful career‚ loving wife‚ and even our family and making them
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compared to the real thing. Popular counterfeit products include books‚ printer cartridges‚ CDs‚ brake pads‚ DVDs‚ aircraft parts‚ cigarettes‚ wristwatches‚ razor blades‚ batteries‚ medicine‚ motorcycles‚ handbags‚ jewelry‚ automobiles‚ shampoo‚ pens‚ toys‚ wine‚ shoes‚ clothing‚ luggage‚ foods‚ beer‚ perfume‚ cleaning supplies‚ pharmaceuticals‚ and healthcare supplies. Issue: Should the government take more action against pirates? Analysis: Counterfeit products are being sold more often
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she he has purchased. Today many consumers are duped into believing that the products they are buying are genuine when in reality they are actually fake. Types of spurious goods. Spurious goods are of two types – one: counterfeit products and two: pass-off products. Counterfeit products are fake products that bear identical name of product/ packaging/graphics/colour scheme and even same name and address as the genuine manufacturer. Someone produces these to look exactly like real products other
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opening line to “Counterfeit Culture‚” a documentary about how counterfeit items enter the market‚ the kinds of goods normally purchased‚ and how it not only affects the global economy‚ but our own personal lives as well. In the last twenty years‚ counterfeit goods have exploded. This is because the way consumers do business has changed. Globalization has become a major influence on all markets and goods can now easily flow from one country to another‚ real and counterfeit. Counterfeit goods affect
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“anyway‚ counterfeiting is a harmless activity!” But what if the airplane you were about to board had been repaired with counterfeit airplane parts: How smart would you feel then? Modern counterfeiters will copy or recycle just about anything as long as there is a profit to be made‚ and they are becoming increasingly adept at doing so. The last laugh is on the consumer. Counterfeit or pirated products may seem temptingly cheap‚ but they are neither a small nor a harmless business. Did you know that
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