Sun Microsystems ( Corporate Strategy) Introduction Sun Microsystems was found by four individuals. It is the market leader in the fast growing workstations industry. The SPARCstation I was introduced in May of 1990. An improved version of Sparc I was introduced in the summer of 1990 with an improved interface‚ a color monitor. In the beginning company strategy was designed to emphasize gaining market share‚ concentrating on all out sales growth‚ no matter what the cost. Products were sold
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Mktg 586 Advertising Exam 2 Summer 2013 1. Which of the following statements is true according to the Hirschman study about the creative people involved in advertising? A. They view ads as promotional tools whose primary purpose is to communicate favorable impressions to the marketplace. B. They are more risk averse than the brand managers. C. They prefer making conservative commercials. D. They believe a commercial should be evaluated in terms of whether it fulfills the client’s marketing and communicative
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Chapter 7&8 – International Market selection and Entry Approaches to market selection ← incremental entry vs simultaneous entries ◦ incremental → usually for small companies with fewer resources that wants to lower their risk preclude economies of scale. ◦ simultaneous → extensive resource thus‚ resulting in higher operating risk‚ may decide to leverage across asia pacific area‚ facilitate economies of scale. ← Concentrated approach vs diversified approach ◦ concentrated
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MKT 850 Study Guide Chapter 5 * SWOT Analysis: * One of the most useful tools in analyzing marketing data and information * Links company’s situation analysis and development of marketing plan * Uses structured information to uncover competitive advantages and guide selection of the strategic focus of the marketing strategy. * Broken down into: * Strengths‚ Weaknesses‚ Opportunities & Threats * Productive SWOT (manager should…) : * Use
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Chapter 1 Defining Marketing for the 21st century What Is Marketing? Marketing deals with identifying and meeting human and social needs. One of the shortest definitions of marketing is "meeting needs profitably." Marketing Management The art and science of choosing target markets and getting‚ keeping‚ and growing customers through creating‚ delivering‚ and communicating superior customer value. Scope of Marketing Marketing people are involved in 10 types of entities: Goods
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MGW2351 International business Unit Guide Summer semester‚ 2014 Copyright © Monash University 2014. All rights reserved. Except as provided in the Copyright Act 1968‚ this work may not be reproduced in any form without the written permission of the host Faculty and School/Department. The information contained in this unit guide is correct at time of publication. The University has the right to change any of the elements contained in this document at any time. Last updated: 25 Nov 2014 Table of
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Ch.4: Culture Monday‚ May 20‚ 2013 2:01 PM -Interpret pictures differently -different countries have different perceptions of Americans -Polychronic- "without schedule" -Monochonic- with schedule -Direct culture- communicated through words -Indirect culture- message is not implicated by words but by things in context -High Context- body language‚ silence‚ behavior ‚ collectivism‚ polychronic -low context- predominantly through explicit statements in text or speech ‚ with feeling‚
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Journal of Business-to-Business Marketing‚ 16:62–88‚ 2009 Copyright © Taylor & Francis Group‚ LLC ISSN: 1051-712X print/1547-0628 online DOI: 10.1080/10517120802484338 Journal 1547-0628 1051-712X WBBM of Business-to-Business Marketing‚ Vol. 16‚ No. 1‚ January 2009: pp. 1–34 Marketing FIFTEEN YEAR INDICES: 1993–2008 Journal of Business-to-Business Marketing Part I: Subject Listing Fifteen Year Indices: 1993–2008 The Journal of Business-to-Business Marketing (JBBM)‚ an important
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Chapter 9: Entry Strategies and Organizational Structures Learning Objectives and Chapter Summary 1. DESCRIBE how an MNC develops and implements entry strategies and ownership structures. MNCs pursue a range of entry strategies in their international operations. These include wholly owned subsidiaries‚ mergers and acquisitions‚ alliances and joint ventures‚ licensing and franchising‚ and exporting. In general‚ the more cooperative forms of entry (alliances‚ joint ventures‚ mergers‚ licensing)
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Ethical Business Practices in Purchasing and Supply Management Ethical Business Practices in Purchasing and Supply Management “The best and most successful organisations recognise that they will only prosper in the long term if they satisfy the aspirations of their stakeholders; including customers‚ suppliers‚ employees‚ local communities‚ investors‚ governments‚ public interest and environment groups. ” “To satisfy this intense scrutiny and the demands for greater accountability in society
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