services across national boundaries. A company could be called international trader when they are involved in exporting and importing. Exporting refers to the sale of goods and services to foreign market. Sometimes‚ exporting take place through countertrade agreement that involve bartering products for other products instead of currency. Although a company exports its product directly‚ there is an agent that could help to handle international transaction for other firms. It is called export agent
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Exam III MKTG 101 Review Questions Multiple Choice Questions 1) Which of the following is NOT a typical supply chain member? 2) All of the institutions in a channel are connected by various flows. These include physical flow‚ flow of ownership‚ payment flow‚ information flow‚ and ________ flow. 3) From the economic system ’s point of view‚ the role of marketing intermediaries is to transform the assortment of products made by producers into the assortment of products wanted by ________
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Abide Masaraure MBE Internationalizing the "Cola Wars" : A case study 1. Four industry competitor challenges facing Coke and Pepsi in the mid- to late-1990s Consolidation of bottlers Coke on owned a smaller percentage of the bottler’s market share (about one third as illustrated on Page 4). This meant it lacked control over the independent bottlers who did not have long term commitment in satisfying its corporate goals. Also the bottling process was capital intensive. Change of distribution
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II. Economic Analysis A. Population 1. Total : 45‚633‚600 (1 January 2012) a. Growth rates * -0.625% (2011 est.) b. Number of live births * During the months of January-May 2012 increased by 13‚921 over the same period in 2011. The birth rate for January-May 2012 was 11.0 per 1‚000 population‚ a increase over 10.3 during January-May 2011 and 10.4 for January-May 2010. c. Birthrates * 11.0 births/1‚000 population (2011) 2. Distribution of the population (2012 Official
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CAVUMFM_i-1v2 10/12/07 4:42 PM Page i International Business Strategy‚ Management‚ and the New Realities S. Tamer Cavusgil Michigan State University Gary Knight Florida State University John R. Riesenberger Executive in Residence‚ CIBER Michigan State University Upper Saddle River‚ New Jersey‚ 07458 CAVUMFM_i-1v2 10/12/07 4:42 PM Page ii Library of Congress Cataloging-in-Publication Data Cavusgil‚ S. Tamer. International business : strategy‚ management
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Pepsi in Burma Question 1 Identify the moral issues that are raised by Pepsi’s presence in Burma. A moral issue can be defined as any issue concerning how one ought to behave‚ how others ought to behave‚ or whether a situation is proper or improper. Morality is judged based on what is right or wrong. Pepsi’s presence in Burma raised several ethical and moral concerns due government operations under the military regime. In the 1990’s Burma was undergoing social‚ economic and political crisis
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Chapter 11 Multiple Choice 1. Ikea‚ the Swedish furniture chain‚ insists that all its stores carry the basic product line with little room for adaptation to local tastes. If research of the U.S. market showed that Americans preferred larger beds than their Swedish counterparts‚ which of the following strategies would be advisable to Ikea? a. standardization. b. new product development. c. adaptation. d. withdraw from market. e. lower
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Identify and interpret trends in personal selling Level 5 Credits 5 Purpose People credited with this unit standard are able to: evaluate technologies; evaluate organisational factors; interpret legal‚ regulatory‚ and social trends; and interpret international and global trends; that impact on personal selling. Subfield Retail‚ Distribution‚ and Sales Domain Wholesale Status Registered Status date 20 June 2008 Date version published 20 June 2008 Planned review date 31 December 2013
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edition. Prentice Hall. 2. Ford and Crowther 1922:242–244. 3. R.M. Hartwell‚ The Industrial Revolution and Economic Growth‚ Methuen and Co.‚ 1971‚ page 339-341. 4. Aggarwal‚ Raj; A. Reisman and D. C. Fuh (January 1989). "Seeking Out Profitable Countertrade Opportunities: A Proactive Approach". Industrial Marketing Management 18 (1). 5. Futurist; Jul/Aug2009‚ Vol. 43 Issue 4‚ p55-57‚ 3p. 6. Robert T. Kiyosaki (September 2009). “Conspiracy of The Rich; The 8 New Rules of Money”‚ “Knowledge is money”
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chapter 1 Marketing’s Role in the Global Economy When You Finish This Chapter‚ You Should 1. Know what marketing is and why you should learn about it. 2. Understand the difference between micro-marketing and macro-marketing. 3. Know why and how macromarketing systems develop. 4. Understand why marketing is crucial to economic development and our global economy. 5. Know why marketing special— ists—including middlemen and — facilitators—develop. 6. Know the marketing functions and who performs them
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