vThe country manager simulation let us learn how to be a manager for a company expanding internationally. These are five things that I learnt during the simulation: • Benchmarking is not always true When we enter a new market‚ benchmarking will be useful for us to give the idea how to make a decision by learning the competitors design their marketing plan. However‚ in this simulation‚ I realize that not all of the competitors did is the right thing. For example‚ we always looked at the promotion
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Who are the poor in the happiest country in Latin America? Costa Rica is known for the beautiful landscapes‚ ecologic sites and for being the happiest country in Latin America. But have a serious poverty problem‚ around 20% of its people live in below the poverty line. Who are the poor in the happiest country in Latin America? To answer this question is essential to understand poverty and its causes‚ specifically in Costa Rica. When a person is in poverty means that it can’t satisfy all of the
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INTRODUCTION Country Manager is an international marketing simulation which focuses on the issue of international market entry and expansion. We played the role of a country manager for a major consumer products company called Allstar brand who was faced with a matured domestic in Latin America. Our country manager team developed a marketing strategy for the product Allsmile‚ choosing among six countries in Latin America. We also implemented this marketing strategy which would be profitable
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Latin America: The Creation of New People Latin America: The Creation of New People Bradford Burns‚ the author of Latin America: An Interpretive History has put a lot of thought in my mind‚ of who and what where the first people of Latin America. Because of them‚ many of us are here today. But who are they? The new world‚ which came to be known as Latin America; numerous types of people migrated to this part of the world. A group of people known as the indigenous migrated from Asia and
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A Broken Latin America Latin America is a curious case in the political world; with ever changing governments‚ one of the highest regional poverty rates and a corrupt federal system that is tied into the narcotics industry. Why is this region so politically unstable‚ and is it getting better or worse? This question can easily be answered when the political history of Latin America is examined. Latin America is a region birthed through war and revolution‚ as well as hundreds of years of colonization
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group of European colonists to rise up against their distant rulers during their time. In the early 19th century‚ many colonies in South America rose up against Spanish rule for many reasons similar to the colonies in the North who revolted against the British. Ideology‚ geopolitics‚ and material interests encouraged the rebellions in both the American and Latin American independence movements. While very similar in cause‚ each revolution occurred in different ways and was influenced by different
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Country Manager -Play the role of a Toothpaste Category manager -About to enter the Asian market -Toothpaste brand called “All Smile” -8 Year project -6 countries offer viable market potential -China‚ Japan‚ India‚ S Korea‚ Philippines. & Thailand Goal: to develop a regional presence in Asia 4 Competitors Internationally -B&B Healthcare -Caremore -Driscol -Evers -Plus regional and local competition Consumers -Defined by lifestyle (young‚ families‚ older) and Primary Need (economy‚
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The new Latin American empires of Spain and Portugal maintained special contacts with the West. Western forms were imposed on indigenous cultures as the militarily superior European invaders conquered their lands. Latin America became part of the world economy as a dependent region. The Iberians mixed with native populations and created new political and social forms. The resulting mixture of European‚ African‚ and Indian cultures created a distinctive civilization. Indian civilization‚ although
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land-basedempires. However‚ their power dwindled as travel and trade by waterbecame more important. 5) Labor systems were transformed - The acquisition ofcolonies in North and South America
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Neoliberalism in Latin America From the 1930s until the 1980s state intervention and protection were key components of most Latin American economies. In these years many Latin American countries were used an Import-substitution industrialization based economy trying to reduce dependence on foreign imports and replacing them with domestic production. Due to the use of an Import-substitution industrialization based economy Latin American countries were forced to keep high tariffs to protect
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