vThe country manager simulation let us learn how to be a manager for a company expanding internationally. These are five things that I learnt during the simulation: • Benchmarking is not always true When we enter a new market‚ benchmarking will be useful for us to give the idea how to make a decision by learning the competitors design their marketing plan. However‚ in this simulation‚ I realize that not all of the competitors did is the right thing. For example‚ we always looked at the promotion
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INTRODUCTION Country Manager is an international marketing simulation which focuses on the issue of international market entry and expansion. We played the role of a country manager for a major consumer products company called Allstar brand who was faced with a matured domestic in Latin America. Our country manager team developed a marketing strategy for the product Allsmile‚ choosing among six countries in Latin America. We also implemented this marketing strategy which would be profitable
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Country Manager -Play the role of a Toothpaste Category manager -About to enter the Asian market -Toothpaste brand called “All Smile” -8 Year project -6 countries offer viable market potential -China‚ Japan‚ India‚ S Korea‚ Philippines. & Thailand Goal: to develop a regional presence in Asia 4 Competitors Internationally -B&B Healthcare -Caremore -Driscol -Evers -Plus regional and local competition Consumers -Defined by lifestyle (young‚ families‚ older) and Primary Need (economy‚
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1. My initial regional marketing strategy In pricing‚ most of my pricing strategies were just following my competitors‚ because I have the faith that their prices are the results from the competition in that market. It is true that we should put an eye upon our main competitors‚ because they have the important information we need. For example‚ in Brazil‚ when I found the main competitor of me spent 35 million dollars on the promotion on Family & Healthy products‚ I realized that I could not
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As described in this week’s learning materials‚ there are 4 different types of teams. They are: • Manager-led teams: • Self-managing or self-regulating teams: those that can monitor and manage their own work processes • Self-directing or self-designing teams: teams that also have authority to compose the team and shape their own context are termed • Self-governing teams: those that have authority over all four functions‚ including the authority to determine their own purposes The effects of authority
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cross country team has been one of the most rewarding yet stressful experiences of my life. For the past five years the Sutton cross country team has been a second home to me and season after season I return thirsting to vanquish a competitive fire. Although I’m ecstatic about competing this year‚ I was not always this happy about running. Five years ago I decided to try out for a sports team that involved less hand eye coordination (seeing how I have none) and tried out for the cross country team
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Aquine Simulation Paper Angelyn Jones Research and Evaluation I RES/341 AGBM0108G Mr. Terry Dunning February 03‚ 2009 As the Quality Control Manager of Aquine‚ a who makes quartz and mechanical watches‚ I am responsible for determining the cause of a decline in sales by September1st. Howard Grey‚ CEO of Aquine‚ is not pleased that the market shares are at their lowest percent and has alloted $20‚000 to for the collection of information. Howard has scheduled a meeting with Jean DeBua‚ Uma
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Simulation Paper Carlos Young SCI 362 January 3‚ 2013 Kenneth Rayford Simulation Paper In this simulation the issue that is brought up is the fact that a pharmaceutical company is making all sorts of medicines and health products. Their intention is to use the rainforests resources to make the products that is used to help people with their health from the medicines they create. This scenario has the issue of the rainforest being cut down but not kept up with when it comes to being replenished
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Management 335 Country Manager Training Module- Japan Matt Hachey‚ Madison Brewer‚ Christie Charnetski 3/28/2013 Executive Summary Japan prides its self on a hardworking‚ honest culture. Many individuals and businesses from around the world find Japan an attractive culture to work with because of their success in the global market place. It is said that they’re organized‚ dedicated and follow timely work ethics‚ these are some of the foundations to their success. Two common phrases
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Thomas Shewman Eaton MKT 300 9 December 2012 Simulation Paper In the first quarter and second quarter‚ I had to develop my brand name‚ the target segment‚ the responsibilities as Vice President‚ and location of where I will sell my product. I chose the name Pacers for my brand name. When I think of selling computers‚ I want a brand name that sounds fast and reliable; I came up with a few names and chose Pacers because it makes the consumers or buyers think the computer is fast and reliable. When
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